• “ Set of beliefs, values, attitudes, habits, and form of behavior that are shared by a society and are transmitted from generation to generation.” • Culture shock • Culture patterns are also changed by external forces. Cultural Factors with Tourist Appeal A. Art – performing arts and fine arts B. Music & Dance C. Handicraft – no substitute for genuineness D. Industry and Business E. Agriculture F. Education G. Literature and Language H. Science I. Government J. Religion K. Food and Drink L. History