INTRODUCTION

TO RESEARCH
Lecture 1
Advanced Research Methods
Who Are You???
Dr. Qasim Ali Nisar
Senior Lecturer
Faculty of Social Sciences
Taylor's University, Malaysia
PhD. University Utara Malaysia

Email: qasim.nisar@taylors.edu.my

• 100+ Research Publications

• 50+ Training Workshops on Research and Data Analysis
• 80+ Thesis Supervision
• 20+ International Conferences
• Reviewer of top tier International Journals
• 1750+ Citations on Google Scholar
https://scholar.google.com/citations?hl=en&user=xDQArEAAAAAJ&view_o
p=list_works&sortby=pubdate
 Session Outline
• Introductory Session (Ice Break Session)
• Discussion on Module Handbook
• Semester Roadmap
• What is Research?
• Discussion on Assignment 1
ROADMAP??
RESEARCH
Research

Research is a
Research is to
Travel from
Explore the
Un-known to
Reality
Known
 Basic Concepts
• Re-Search:

Research is the process of finding solutions to a problem after a throughout

study and analysis of the situation factors (Uma-Sekaran)

• Business Research:

A systematic and organized efforts to investigate a specific problem encountered in the

work setting, that needs a solution.
What is Research?

Research is:
■ “The process of thoroughly studying and analysing the situational factors
surrounding a problem in order to seek out solutions to it” (Cavana et al.,
2001: 4).
■ “A systematic, careful inquiry or examination to discover new
information or relationships and to expand/verify existing knowledge for
some specified purpose” (Bennett, 1991: 68).
What is Business Research?

■ “Undertaking systematic research to find out things about business and

management” (Saunders et al., 2003: 3).
■ “An organised, systematic, data-based, critical, objective, scientific
inquiry or investigation into a specific problem or issue with the purpose
of finding solutions to it or clarifying it” (Cavana et al., 2001: 5).