MARKETING

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PRESENTED BY: SUDIP KOIRALA
BIPIN ACHARYA

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INTRODUCTION

 Activities done to promote and sell products or services to consumers

 Connecting the right product to right audience in right time

 Making profit alongside satisfying the customer need

 Process of identifying, anticipating, and satisfying customer needs and wants by creating

product and services

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3 4 p’s of marketing

 Product
 Items the business plans to offer to customers
 Price
 How much the company will sell the product for
 Place
 Distribution of the product
 Promotion
 Publicizing of a product

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4 MARKETING STRATEGY

 Micro marketing

 Focuses on a small, specific audience and strong relationship

 Cost effective method of marketing

 Macro marketing

 focuses on designing and implementing marketing for large segments of the

population

 Requires huge cost 06/13/2024

5 TYPES OF MARKETING STRATEGIES

 Traditional marketing stratrgies

 Outdoor Marketing

 Print Marketing

 Electronic Marketing

 Event Marketing

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 Digital marketing strategies

 Search Engine Marketing

 E-mail Marketing

 Social Media Marketing

 Affiliate Marketing

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7 Objective of marketing
 Customer Acquisition:

 Attract new customers to purchase a company’s products or services.

 Customer Retention:

 Maintain and strengthen relationships with existing customers to encourage repeat business.

 Brand Awareness:

 Increase the visibility and recognition of a brand within the target market.

 Profit Generation:

 Drive revenue and profitability for the company through effective marketing strategies.
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8 Limitations

 Technology Dependency

 Cultural and Language Barriers

 Regulatory Constraints

 Changing Consumer Preferences

 Ineffectiveness

 Costs

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