Mr Price Group

MAR KETI
NG
Koketso, Logan, Eleni, Same and Refilwe
 Product

Product:
• The most important element of the marketing mix
• There is no business without a product
• Mr Price offers both intangible and tangible products

• Is a future-focused fashion retailed

• It offers fashion, homeware, cellular and sports where all in the convenience of
1 place.
• It offers a super safe contactless Scan to Pay option
Product - what makes Mr Price
Successful
Satisfying the wants and needs of consumers to re-
invent their offering

Wants offered: The hottest fashion trends

Needs offered: The basic wardrobe must-haves for the

whole family season after season.
Competitive Competitive Advantage:
• Offers a wide range of clothing, catering
Advantage for different customer preferences
• Has an online branch that helps you chose
how and where you’d like to shop (i.e.
stores near you)
• Offers digital access to your shopping
history with the super safe Scan to Pay
option
• Ability to offer trendy and fashionable
clothing at reasonable prices
 Cost:
• Affordable and reasonable
pricing
Product • Target market – Low earnin
middle class income
g to

Design:
• A memorable logo
 Pricing Strategies
Pricing strategies are the methods
and procedures companies employ
to determine the rates they charge
for their goods and services. Pricing
is the amount you charge for your
items; Pricing strategy is how you
calculate the number.
Pricing strategy: cost leadership:
Target Market: Youthful Mr Price focuses on providing
customers who love low-cost products and services to
fashion, appreciate its customers. This strategy
extraordinary value and are enables the company to offer
affordable prices, attract a wide
primarily in the middle -
customer base, and gain a
income demographic.
competitive advantage over its
rivals.
How does location affect a
company?

• Demographics
• Technology
Place • Accessibilty
• climate
 Promotion
E.G.
THIS MIC IS A FORM OF
PUBLICITY FOR MR
1 Advertising
Is it engaging, is it credible,
PRICE. THIS MIC BEING
what impression does it make,
what action needs to be taken, is it
SOLD OUT ON THE MR
relevant, branding.
PRICE WEBSITE AND THE
2 Personal selling PROMOTION OF THIS
PRODUCT ON SOCIAL
MEDIA BY OTHER
3 Sales Promotion CONSUMERS HAS
BROUGHT ABOUT
POSITIVE PUBLICITY AND
4 Publicity MORE CONSUMERS.
Thank You