ATHSHAPER

“Find your true potential”

Approach to social media marketing &

strategies

By:
Intructor: Dr. Powell
 OUR MISSION & VISION

 Welcome to Athshaper we are the latest athlete agency that will take our
clients to the next level with new visions.
 While guiding the careers of hundreds of elite athletes, we will also focus on
growing financial stability and developing a successful entrepreneur. With
unique expertise and influence in the commercial sports market, the media,
and the financial world, Athshaper is committed to serving our clients
passionately, distinctively, and with a true entrepreneurial spirit.
 OUR LOGO

The name of the business stands for The Shaping of young athletes.

The purpose of the company is not only to be the agent of these young
athletes, but we also want to guide them in the process of becoming better
athlete. Besides that, our goal is also to help them grow in terms of financial
stability and how they can become a good entrepreneur. It is important to
remember that athletes often have a short duration on the field, the period
they get paid for their sport is often from the age of 18-36 nowadays. In this
period they are their own entrepreneurs, they own their name which is their
business, and what they do on the field and in the gym is what their service
is to the club.
HOW WE WILL BECOME
DIGITAL LEADERS

• We will use a variety of social media platforms and our business website
for extra explanation
• Tag & link content (Instagram, Facebook, Twitter, and website)
• For us it will be important to post every day in the first month
• In month two we will continuously post, maintain, and correct our content
WEBSITE & MOBILE
OUR WEBSITE

• This will be the most important page we can create for our business
• This strategy creates traction, links to social, and shows what we can do for future clients
• Design: user-friendly, modern, with a wide range of explanation what we as an agancy can do more compared to
our competitors
 LEAD CAPTURE MECHANISM

• Capture e-mails
• Gives the client a chance to subscribe, and receive blog updates
• With our analytics team we get a chance to see who we attract
(this will be important because it gives us a better picture of what age group
or sports we are attracting, from this information we can adapt and upgrade
our content or advertising)
 OUR BLOG

Tags and keywords used:

• Transfer

• FIFA Agent

• Endorsement deals

Importance of a blog:

• People are curious and want to read about a variety of topics

• You can connect your website through tags and keywords

• Two posts per week, the beginning of the week (Monday) and Wednesday

Sports Agent Scam
Which young footballer does not dream of a
career as a professional? Playing in a large
stadium full of fans who cheer you on every
pass and dribble, in a beautiful outfit. For
most amateur players it remains only a
dream. They play in the lower echelons of a
provincial association and the spotlights and
cheers are hard to find.
Blogs
Multilingual
In the world of an agent, you are of course mainly
concerned with communication between clubs and
your players. You have negotiations trying to
renew contracts, players want to transfer,
sponsorships, etc. All these situations have one
thing in common, and that is that you have to talk.
Sport Agent’s Commission
How do sports agents make their earnings?
In professional discussions for contracts,
salary, sponsorships, appearances, and other
commercial agreements, athletes are
represented by sports agents. They work to
promote the athlete's reputation, skills, and
career, and they often get paid in
commissions from the deals they broker.
 OUR FACEBOOK

Importance of Facebook:

• Connecting with others

• Connecting with different profiles, pages, and groups

• Share information that tributes to the company, other posts, and Youtube

Page utilization

• It will be important to post daily with hyperlinks

• Sharing, reposts, and commenting will help with receiving more reach

Agency for athletes
Owner Matteo Esposito
404-458-7676
Matteo.esposito@student.life.edu
Find your true potential
Guidance
Salary management and advise
Mentoring
Entrepreneur
Facebook
Athshaper is the latest athlete agency that will take
our clients to the next level with new visions.
While guiding the careers of hundreds of elite
athletes, we will also focus on growing financial
stability and developing a successful entrepreneur.
With unique expertise and influence in the
commercial sports market, the media, and the
financial world, Athshaper is committed to serving
our clients passionately, distinctively, and with a
true entrepreneurial spirit.
Mino Raiola received £24 million in
compensation for arranging Paul Pogba‘s
world-record move from Juventus to
Manchester United in the summer.
Giuseppe Marotta, the director general of
the Italian club, has verified the full amount
of Raiola's compensation from a trade that
brought in a record-breaking £94 million
sum.
 Our Twitter

 Why Twitter?
It gives you a chance to connect to others by simple communication
Extra content
Filters others to your website
 When posting
Strong bio
Hashtags
Link articles, blogs, videos, and other socials
Use interesting topics that also relate to your business
TWITTER
 Our LinkedIn

 Why LinkedIn?

It is a great platform for your website and socials

It helps you connect to people or companies that could benefit your business
It gives you the possibility to show your profession
It can help you learn about competitors
LinkedIn
 TRADITIONAL MARKETING

• Face-to-face or virtual meetings

• Conferences
• Networking with like-minded individuals
• Business cards/scannable code
• Interviews
 OUR POLICY
Pricing Prices are negotiable
Contract negotiations, endorsement deals, transfers will be add-on prices
We aim for professionalism
Our team is committed to the company and our clients

Communicatio Communication is key

n
Contacts with other agencies – breach of contract
We want to be more than an agent for young athletes, by guiding them as mentors

Privacy All client information remains private

The release of contract information is not permitted by either party
 MARKET STRATEGY
Maintenance schedule:

• Website blogs 1-2 p/w

• Facebook & Twitter 2-4 p/w
• Daily analytics check
Marketing goal:

• Highly focused objectives are necessary for

success.
• For a scalable, repeatable structure, you require a
framework.
• Marketing is about building connections with
people, whether they are online or offline.
Thank you!