SOCIAL MEDIA MARKETING APPROACH

OUR MISSION & VISION

o We want to inspire people to refurnish their homes, but at the same time we
want people to chose more sustainable furniture. Our biggest goals is to be the
biggest carrier of second hand furniture when it comes to sustainable furniture
and re-designing of furniture that just need a little bit of love.

o MASI design is a furniture company that wants to create sustainable and

environmental friendly furniture.
 OUR LOGO

o Our logo is very simple, we

are aiming for the more
minimalistic style since this
is the picture we what to
create for our business.
LINK TO THE WEBSITE HERE (X)
 WHAT OUR WEBSITE OFFERS

o Shop directly from home page

o Easy to keep track of your cart
o Contact us page
o Let’s chat
 LEAD
CAPTURE
MECHANISM

o Capture email Address

o Subscribes consumers to our

blog updates and our
newsletter

o Pop-up window

o Email consumers with

upcoming events and sales
 BLOGS

o Blog posts on the website

o Interlinks with Wordpress

o Allow comments & sharing

o Eye catching pictures

 VIDEO

• It’s been a long year, so we have good reason to rejoice when thinking of the interior design trends coming up in 2021.
• From the growing importance of sustainable materials to elegant elements and a celebration of indivuality and uniqueness, our
2021 trend edit will provide you with a curated look that will bring your home into the new year with sensational style.
• With many people’s attitudes on life changing during 2020, and many wishing they could get away this year, we take a look
ahead at the interior design trend for 2021.
o Profile link to the website
o Shares my location
o Start conversation with out followers,
gives them the opportunity to answer
and give their review
FACEBOOK
SPREAD
INFORMATION

EVENT TOOLS

WORD OF
MOUTH

PICTURES

HASHTAGS AND
INTERLINKS
LINKED IN

Visit my page here (x)

 INSTAGRAM

o Market our
business

o Homepage

o Competition
 5 TRADITIONAL
MARKETING METHODS

• Flyer
• Radio / broadcasting
• Newspaper
• Face 2 face
• Brochures

• Why? A way to engage with consumers outside

of the screen and another way to get people to
your website.
 SOCIAL MEDIA POLICY

1. Be kind
2. You are a person first, an employee second
3. Spend most of your time listening and liking, not posting.
4. Expectations for professional conduct are the same online as offline.
5. Do not embarrass or disparage the company
6. Do not share private or confidential information.
7. Understand your privacy settings but know that any post can accidentally become public.
8. Pay attention to and support your colleagues’ posts.
9. Be mindful of the reputation you are creating.
10. Be yourself.
MAINTENANCE SCHEDULE

MARKETING STRATEGY
 MARKET STRATEGY
MAINTENANCE SCHEDULE
• Website blogs: 1-3 p/w
• Facebook & Twitter: 2-4 p/w
• Instagram: 4-6 p/w this is with stores as
well
• Checking analytics every day
TARGET MARKET
• The goal is to make furniture for
everyone but since sustainable materials
is a bit more expensive I would say
grown women and men with a higher
income is probably our biggest target or
younger adults that want to think about
their CO2 emissions. In the end, we want
to target everyone we can.
THANK YOU FOR WATCHING