E-Payment App

Social Media
Strategy
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Table of contents

01 Planning 04 Scheduling

02 Content creation 05 Format and design

03 Review and editing 06 Final review

What is social media?
Overall, social media is a versatile tool that can enrich your life,
facilitate connections, and offer a window into the broader
world. It's a platform where you can learn, share, and engage in
meaningful ways, enhancing both your online and offline
experiences. Here you have some purposes of social media:
● Personal connections: Connect with others, share
moments, and express yourself
● Information and entertainment: Stay informed,
discover diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to
causes, and engage in diverse communities
01
Planning
 Planning
Objectives and audience
Begin by outlining your objectives, whether it's
sharing personal moments, promoting a cause,
or growing your online presence. Consider who
your audience is, whether they're followers,
supporters, or friends, and understand their
interests to tailor your content
Your message
Select a theme and tone that resonate with your
audience, whether it's your Instagram followers,
environmental enthusiasts, or friends. Create
engaging content, like images, videos, or text,
that aligns with your goals and speaks to the
preferences of your target audience

Quality
Produce high-quality content for
individuals, organizations, or
causes. Mix images, videos, and
captions to keep it engaging and
dynamic. Showcase personal
experiences or organizational
impact
Content creation
Platforms
Tailor content to each platform's
characteristics and user
expectations. Adapt visuals and
messages to the platform's
nuances for better resonance
Captions
Enhance content with concise,
engaging captions. Share stories
that resonate with your audience.
For causes, emphasize your
mission. Utilize relevant hashtags
to amplify reach
Review and editing
Accuracy check
Before sharing, review your content for accuracy.
Whether you're an individual sharing personal stories or
an environmental organization spreading awareness,
ensure details are correct
Clarity and consistency
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's initiatives,
ensure your message is easy to understand. Use a
consistent tone that aligns with your content's purpose
Grammar and spelling
Proofread for grammar and spelling errors. Even
personal accounts benefit from error-free content. For
organizations or causes, polished content boosts
professionalism and credibility
Visual appeal
Check visuals for quality. Ensure images and videos are
clear and visually appealing. Strong visuals enhance
your content's impact and engagement
Scheduling
Optimal timing
For individuals, consider when your
audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Varied timing
Experiment with posting times. Test
different slots and observe
engagement patterns. Adapt your
schedule based on results
Platforms insights
Study platform analytics. Know when
your content gets the most attention.
Post accordingly for
maximum impact
Time zones
Consider your audience's time zones.
Schedule posts to reach them when
they're most likely to be online
Consistency
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds trust
Content type
Match post types with optimal times.
Share longer content when your
audience is more receptive. Use short
posts when attention spans are limited
 123,123,000
Keep track of interactions with your posts
Social media is all about people
 Engagement share

Pinterest Twitter
Venus is the second Jupiter is the biggest
planet from the Sun planet of them all

TikTok Instagram
Despite being red, Mars Saturn is a gas giant and
is a cold place has several rings

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A table for your schedules
Monday Tuesday Wednesday Thursday Friday

TikTok Idea Idea Idea Idea Idea

Instagram Idea Idea - Idea Idea

Twitter Idea Idea Idea Idea -

Pinterest Idea Idea Idea - Idea

Email - Idea - Idea Idea

Facebook Idea - Idea Idea -

 1

Your username

This is what your page

will look like
2
Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from their
smartphones

1. Your username should be the first thing they see

2. Select your best photo for the front page
3. Use creative captions for your posts!
3
Buyer persona or target audience
“Envision a statement that Motivations
encapsulates their attitudes, desires, or
key concerns. Imagine what they 1 Growing her business
might say”
2 Staying up-to-trend

Jane Doe Personality

26, Business Woman
Bio
She has a degree in Business
Administration from University of
Miami and she has worked at
different roles
3 Learning new things
● Jane is a passionate, determined
and driven
● She’s willing to take risks and face
Pain points
●
challenges
She relies on social media These pain points are areas where
endorsements from trusted sources your offering could be beneficial for
for guidance and needs to have the buyer persona
information before making a
decision
 Roadmap infographic of our socials
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

In this section, describe the

Initiative 1
objective of your initiative

In this section, describe the

Initiative 2
objective of your initiative

In this section, describe the

Initiative 3
objective of your initiative

In this section, describe the

Initiative 4
objective of your initiative

In this section, describe the

Initiative 5
objective of your initiative

In this section, describe the

Initiative 6
objective of your initiative
Showcase
some pictures!

You know what they say: a picture is

worth a thousand words — use
them!
Testimonials
"I was amazed by how this strategy reshaped my social media game — it's like I found
the missing puzzle piece for audience engagement!"

—Laura Patterson

"Before discovering these techniques, I underestimated the power of social media.

Now, I'm witnessing real results and meaningful connections"

—John Nelson

“My social media presence took a remarkable turn after following this advice. The
growth in interactions and followers speaks for itself”

—Lakshmi Diya
Social media analytics
Worldwide reach
3 billion 4h 36min 11
Users Average time
Platform count
worldwide spent

Platforms with most users

Country Country
220 Mio 1 users
80 Mio 2 users
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Thanks
Does anyone have any questions?
addyouremail@freepik.com
+91 620 421 838
yourwebsite.com

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● Person using nfc technology to pay the bill at a restaurant
● Person using nfc technology to pay at a restaurant
● Young woman doing shopping online I
● Young woman doing shopping online II
● Medium shot man in restaurant with smartphone
● Man looking bill during energy crisis
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