OVERVIEW

BUSINESS PERFORMANCE
 ACTUAL+ 2023 2022 VARIANCE VS VARIANCE VS
FIGURE
FORECAST 2023 BUDGET (LAST YEAR) 2023 BUDGET 2022
Occupancy 67,50% 76,60% 71,40% -9,10% -3,90%
ARR 592.534,00 558.379 549.130 34.154,66 43.404,26

2023
Rev Par 395.579,00 427.726 392.081 - 32.147,44 3.498,36
Room 35.663.451.177 38.561.677.000 35.348.030.479 - 2.898.225.823,00 315.420.698,00
Outlet 5.957.719.766 7.392.175.513 5.887.243.680 - 1.434.455.746,54 70.476.086,00
Conference 9.571.923.401,00 12.304.139.250 9.879.331.574 - 2.732.215.849,00 - 307.408.173,00
Other 885.592.629,00 594.496.553 596.477.333 291.096.076,40 289.115.296,00
Total 52.078.686.973,00 58.852.488.315 51.711.083.066 - 6.773.801.342,14 367.603.907,00
GOP % 43,13 42,42 42,56 0,71 0,57
GOP 22.463.146.958,46 24.967.903.087 22.005.826.929 - 2.504.756.128,17 457.320.029,90

FIGURE 2024 BUDGET INCREMENT

Occupancy 71,08% 3,6%

ARR 625.644 33.110

2024
Rev Par 444.689 49.110
Room 40.200.780.420 4.537.329.243
Outlet 6.903.215.666 945.495.900
Conference 11.499.266.240 1.927.342.839
Other 901.833.555 16.240.926
Total 59.505.095.881 7.426.408.908
GOP % 42,89 - 0,24
GOP 25.519.666.076 3.056.519.117
 REVENUE STRATEGY
CHECKLIST

Dynamic pricing
Direct booking incentives
Up-selling and cross-selling Optimize distribution channels

Targeted marketing Implement revenue management strategies

Leverage online travel agencies (otas) Invest in guest experience

Optimize revenue from existing guests Special promotions and flash sales

Corporate partnerships Participate in loyalty programs

Event hosting and catering Social media presence

Packages and bundles Enhance online reviews

Invest in technology
Seasonal and local promotions
 INCREASE
DIRECT BOOKING

Strategies that encourage potential guests to

book directly through the hotel's own channels
such as its official website or reservation
phone line
 OPTIMIZE WEBSITE DESIGN AND FUNCTIONALITY
Ensure that the hotel's website is user-friendly, visually appealing, and easy to navigate.

OFFER EXCLUSIVE PROMOTIONS

Provide special discounts, packages, or perks exclusively for guests who book directly. This could include free breakfast, room
upgrades, or flexible cancellation policies.

L O YA LT Y P R O G R A M S
Implement a loyalty program that rewards guests for booking directly. This could include points for each booking, which can be
redeemed for discounts, free nights, or other benefits

B E S T R AT E G U A R A N T E E
Offer a best rate guarantee to assure potential guests that they will
get the best price by booking directly through the hotel's website or direct
 T R A N S PA R E N T P R I C I N G
Clearly display the total cost of the stay, including taxes and fees, on the website.
Avoid hidden charges that may surprise guests during the booking process,
Highlight any additional value, such as
free Wi-Fi or parking, that comes with booking directly.

E M A I L M A R K E T I N G C A M PA I G N S
Build an email subscriber list and send targeted campaigns promoting exclusive deals to encourage repeat bookings from
past guests

FA S T R E S P O N D S TA F F
CONVENTION CENTER & SERVICES
 PRICING
WEDDING AND EVENT PACKAGES

COMPETITIVE PRICING
Offering affordable packages tailored to meet the needs and budget of every client without compromising on quality.

FLEXIBLE OPTIONS
Develop comprehensive and attractive wedding packages that cater to various preferences and budgets to create their dream event.
Include details such as venue options, catering menus, and accommodation

A D D E D VA L U E
Including complimentary extras such as welcome drinks, decor upgrades, and discounted accommodations to enhance the overall
experience.
 10 ADVICES
SELLING THE WEDDING & EVENT PACKAGE
1. BUILD A STRONG ONLINE PRESENCE
 Optimize your hotel's website to showcase your
wedding packages. Include high-quality photos, detailed
descriptions, and testimonials from previous wedding
clients.
 Leverage social media platforms to share engaging
content, highlight successful weddings, and interact with
potential clients.
2. ENGAGE IN STRATEGIC MARKETING
 Utilize targeted online and offline marketing strategies
to reach engaged couples. This could include advertising
on wedding websites, participating in bridal shows, and
collaborating with wedding-related businesses
3. USE PROFESSIONAL PHOTOGRAPHY AND
VIDEOGRAPHY
 Invest in professional photography and videography to
capture the beauty of your venue and showcase real
weddings hosted at your hotel.
 Visual content is powerful and can significantly impact a
couple's decision-making process.
4. HOST WEDDING OPEN HOUSES
 Organize regular wedding open houses or showcase events.
Invite engaged couples to tour your venue.
 Offer special promotions or discounts for couples who book
during or shortly after these events.
5. DEVELOP RELATIONSHIPS WITH WEDDING VENDORS
 Collaborate with local wedding vendors such as florists,
photographers, and wedding planners. Establishing partnerships
can lead to referrals and joint marketing efforts.
 Consider creating a preferred vendor list that couples can use for
their wedding planning
10. PROVIDE EXCEPTIONAL CUSTOMER SERVICE
6. OFFER INCENTIVES FOR EARLY BOOKINGS
 Create a sense of urgency by offering incentives for couples who
book their wedding at your hotel early. This could include
discounts, complimentary upgrades, or additional services.
9. STAY UPDATED ON TRENDS
 Keep abreast of current wedding trends and incorporate
relevant elements into your packages. Being aware of industry
trends can make your offerings more appealing to modern
couples.
 From the first inquiry to the actual wedding day, prioritize
exceptional customer service. Respond promptly to inquiries,
be attentive to the couple's needs, and ensure a smooth
planning process.

7. HIGHLIGHT YOUR UNIQUE SELLING POINTS

 Identify and emphasize the unique features of your hotel that set it
apart from competitors. This could be a picturesque location,
exceptional cuisine, or exclusive amenities.
 Use these selling points in your marketing materials and during
sales pitches.
 UPGRADING
CONVENTION SERVICES

Delivering memorable experiences

Creating magical experiences that leave a
lasting impression on guests, ensuring their
special occasions are cherished forever
 PRACTICAL TIPS

C R E AT I V E D E S I G N
THE TEAM Offering innovative event decor ideas,
Attentive staff transforming spaces into captivating and
Well groomed (uniform & attributes) visually stunning settings.
Learn to mastering software
EXQUISITE CUISINE
Improve communication & leadership skills
Delighting guests' taste buds with a culinary journey of
delectable flavors, presented with impeccable style
T E C H N O L O G Y I N T E G R AT I O N
and attention to detail.
Smart lighting
High-tech audio
Interactive displays PRE – EVENT – POST
Checklist
 EFFECTIVE
COMMUNICATION
MAXIMIZING
PROFIT

Understand fix & variable cost

Reduce unnecessary expenses
Cash flow projection
 YEAR TO DATE
DESCRIPTION
YTD ACTUAL % YTD BUDGET % LAST YEAR YTD %
OTHER EXPENSES
TOTAL PAYROLL & RELATED DEPT PROFIT 3.561.396.898 7,53 4.744.797.279 8,89 3.654.140.951 8,03
TOTAL PAYROLL & RELATED OVERHAED 3.320.421.515 7,02 3.615.953.865 6,78 3.130.644.613 6,88
FO Travel Agency Commission 302.846.038 0,64 240.502.000 0,45 245.047.337 0,54
FO Cable & TV Satelite 117.405.995 0,25 206.283.000 0,39 126.683.299 0,28
FO Systems Support / Internet 272.842.979 0,58 257.300.000 0,48 232.264.960 0,51
FO Comp. Fruit Basket & B'day Cake 151.415.673 0,32 250.315.200 0,47 243.236.384 0,53
HK Linen 455.136.857 0,96 330.000.000 0,62 323.125.173 0,71
HK Cleaning Supplies 149.786.031 0,32 189.870.000 0,36 156.120.226 0,34
HK Guest Supplies 875.232.616 1,85 1.012.640.000 1,90 901.442.478 1,98
HK Miscellaneous 313.874.665 0,66 352.230.000 0,66 349.316.368 0,77
HK Laundry & Dry Cleaning Linen 670.089.561 1,42 791.125.000 1,48 685.015.850 1,50
TOP Cost Of Food
Cost Of Beverage
4.710.072.879
105.215.661
9,96
0,22
5.460.438.841
118.942.267
10,24
0,22
4.668.150.164
108.778.951
10,26
0,24
EXPENSES Guest Supplies
Kitchen FueL
285.039.526
499.507.716
0,60
1,06
313.805.250
483.536.500
0,59
0,91
332.606.705
437.066.943
0,73
0,96
Kitchen Supplies 114.149.623 0,24 207.111.465 0,39 145.108.803 0,32
Other Expenses 576.001.492 1,22 418.407.000 0,78 585.435.699 1,29
Laundry & Dry Cleaning Lin 146.280.800 0,31 209.203.500 0,39 147.509.350 0,32
Banquet Expense 304.411.404 0,64 418.407.000 0,78 319.049.958 0,70
A&G Other Expenses 118.872.815 0,25 94.935.000 0,18 148.356.776 0,33
A&G Credit Card Commissions 167.035.261 0,35 158.225.000 0,30 151.139.789 0,33
S&M Sales Marketing Fee (Refer To Management Agreement)
404.323.835 0,86 552.275.081 1,04 436.559.793 0,96
S&M Promotional Program (Refer to Management Agreement)
472.714.622 1,00 533.482.077 1,00 455.163.729 1,00
PMC Building 174.071.972 0,37 221.515.000 0,42 194.016.169 0,43
PMC Electric Bulbs 84.045.226 0,18 190.050.000 0,36 140.687.387 0,31
PMC Elev & Escalators 177.245.690 0,37 142.450.000 0,27 189.721.441 0,42
PMC Floor Covering 240.224.459 0,51 170.883.000 0,32 196.146.488 0,43
PMC F&B Kithcen & Refrig 128.966.657 0,27 127.500.000 0,24 116.169.032 0,26
PMC Plumbing & Heating 54.281.440 0,11 130.474.500 0,24 172.701.094 0,38
PMC Electricity 3.561.132.300 7,53 4.276.840.000 8,02 3.668.353.580 8,06
 M O N T H LY AV E R A G E E X P
2.451.960.491

C E N T R A L I Z I N G D E PA RT M E N TA L S TO C K A B B L E TO R E D U C E T H E
EXPENSES

Create action plan

 DECEMBER
DESCRIPTION 1 st week 2 nd week 3 rd week 4 th week Total
1-7 8-14 15-21 22-31
I. OPERATING BALANCE
PETTY CASH 45.850.000 - - - 45.850.000
BANK 4.987.129.086 6.087.711.285 3.964.152.414 4.041.519.544 4.987.129.086
- - -
II. CASHFLOW OPERATING
CASH SALES 84.917.291 84.917.291 141.528.818 254.751.873 566.115.273
CREDIT CARD 543.470.662 362.313.775 362.313.775 543.470.662 1.811.568.875
A/R COLLECTION 778.408.501 778.408.501 622.726.801 934.090.201 3.113.634.004
ADVANCE DEPOSIT -
OTHER SOURCE - - - -
TOTAL CASH INFLOW 1.406.796.454 1.225.639.567 1.126.569.394 1.732.312.737 5.491.318.152
TOTAL OPERATING CASH FLOW 6.393.925.541 7.313.350.852 5.090.721.808 5.773.832.281 10.478.447.239
III. CASH OUTFLOW OPERATING
OPERATING EXPENSES : -
- PETTY CASH 14.699.524 18.657.109 33.356.633
- CASH PURCHASE -
- TRADE CREDITOR 41.817.818 178.121.542 60.205.037 329.250.208 609.394.605
- SALARY staff and casual 17.660.000 - 507.831.261 525.491.261
- EMPLOYEE MEAL 26.093.000,00 26.297.225 29.932.560 82.322.785

CASHFLOW - JAMSOSTEK
- BPJS KESEHATAN
- THR/BONUS/Compensation
36.741.518
18.734.216
51.244.638
36.741.518
18.734.216
51.244.638

PROJECTION - INHOUSE CLINIK

- ELECTRICITY
- TELEPHONE /INTERNET/USEE TV
4.500.000

4.418.919
-
359.960.843
43.791.619
-
-
4.500.000
359.960.843
48.210.538
- LAUNDRY 8.215.000,00 67.847.150 76.062.150
- FUEL-SOLAR - - - -
- MANAGEMENT FEE / INVOICE AII 227.463.438 227.463.438
- DISC RATE/COMMISSION & REFUND 2.625.000 92.390.040,00 25.000.000 120.015.040
- SENTINEL -
TAX : -
- PPH 21 25.486.363 - - 25.486.363
- PPH 23 9.620.822 - - 9.620.822
- PB 1 588.070.590 - - 588.070.590
SERVICE CHARGE 415.312.862 - 415.312.862
NONOPERATING EXPENSES : -
- CAR - PT ASTRA - - - - -
- INSURANCE - - - - -
- OWNER EXPENSES (Genzet) - - - - -
- OTHER EXPENSES - - - -

TOTAL CASH OPERATING OUTFLOW 306.214.256 965.900.644 1.049.202.264 910.671.138 3.231.988.302

NET CASH IN (OUT) 1.100.582.198 259.738.923 77.367.130 821.641.599 2.259.329.850
IV. ENDING CASH FLOW BALANCE 6.087.711.285 6.347.450.208 4.041.519.544 4.863.161.143 7.246.458.937
DEDUCTION OSP 2.383.297.794 2.383.297.794
V. ENDING BALANCE AFTER DEDUCTION NOSP 6.087.711.285 3.964.152.414 4.041.519.544 4.863.161.143 4.863.161.143
 ENSURING
EMPLOYEE SATISFACTION

TRAINING & DEVELOPMENT

RECOGNITION & REWARD PROGRAM

WORK - LIFE BALANCE