THE ENTREPRENEURIAL MIND

TRANQUIL
TACT FIDGETS
Presented by Group 5
CONTENTS
01 Logo and Tagline 06 Competitor Analysis

02 Members 07 Solution to the Problem

03 Venture Name 08 4ps of Marketing

04 Problem and Opportunity 09 SWOT Analysis

05 Survey Result 10 Financial Forecast

Fidget your way to inner peace

Our tagline proposes engaging in fidgeting activities can

lead to a state of calmness and tranquility.
MEET THE TEAM

CEO PRESIDENT COO

FLORENCE PADUA AUBREY PE JULIANA ADVINCULA

CTO CMO CFO

GILLIANNE DE CASTRO KAIRA NICOLE PANGAN JANNA VALENCIA
 TRANQUIL TACT FIDGET

Venture Name Product Name Product Description

Tranquil Tact Fidgets. The word “Tranquil”
expresses a feeling of peace, serenity, and
tranquility.
The term "tact" describes the sense of touch
or the ability to handle situations with
sensitivity and diplomacy.
Fidget Kit. "Fidget" is a widely recognized
term that refers to the act of moving one's
hands or body in a repetitive way.
High-quality fidget tools and therapeutic
accessories, including a soothing mini
push pop, an anti-smoking device to curb
oral fixation, a calming crochet stress ball,
and a tactile beaded charm for self-
regulation.
Survey result

66% Females 92% College 100 % of the participants agreed.

28% Males 6% Senior High
6% Others 2% Working
 COMPETITOR ANALYSIS
BENEFITS COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

Product Fidget Set Push Pop Square Fidget Pack

Price PHP 150 PHP 99.75 PHP 2633.96

Branding Channels Little Happiness Fidget Toy Kingdom Fidget Land

Packaging Paper bag Plastic packaging Metal Case

Market Review 4.6 stars, 25 reviews 2.8 stars, 58 reviews No reviews found.
 SOLUTION TO THE PROBLEM
THE BENEFITS OF OUR SOLUTION

1. Full-fledged remedy for the fidgeting habits and anxiety that one might experience.
2. Fosters calmness and attentiveness.
3. A considerate way of endorsing psychological health through keeping hands occupied by providing
different means of venting off the excess dormant energy in the body.

DETAILS OF OUR OFFERING

1. Mini Push Pop

2. Anti-Smoking Device
3. Crochet Stress Ball
4. Tactile Beaded Charm
 4PS OF
MARKETING
 SWOT ANALYSIS

STRENGTH WEAKNESS OPPORTUNITY THREATS

• Portability • Perceived • Education and • Market

• Stress Relief Distraction Awareness Saturation
• Popularity • Market Awareness • Partnerships • Alternatives
• Taken as a Trend • New Markets
 Variable Cost
Item Variable Cost Per Unit No. of Units Total Cost

Carabiner 5.00 100 500.00

Key Ring Chain 2.00 100 200.00

Mini Push Pop 12.00 100 1,200.00

Anti-Smoking Device Stainless 44.00 100 4,400.00

Crochet Mini Stress Ball 20.00 100 2,500.00

Beaded Tactile Charm 15.00 100 1,500.00

Packaging 10.00 100 1000.00

Production 20.00 100 2,000.00

 Fixed Cost

ITEM TOTAL COST

EMPLOYEES 72,800.00

INTERNET 1,500.00

LOGISTICS 20,000.00

ELECTRICITY 2,000.00

ADVERTISEMENT 10,000.00
BEP and Planned Sales
Projected 12-Month Period
Income Statement
 Projected 5-Year Period Income
Statement
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Salesvariable cost 19,149,626.1112,702,264.55 21,064,588.7213,972,491.00 23,171,046.8015,369,740.10 25,488,151.4816,906,714.11 28,036,966.6318,597,385.52

Contribution
6,447,361.561,275,600.00 7,092,097.721,403,160.00 7,801,307.501,543,476.00 8,581,438.241,697,8823.60 9,439,582.071,867,605.96
margin fixed cost

Net income 5,171,761.56 5,688,937.72 6,257,831.49 6,883,614.64 7,571,976.10

Fidget devices should be designed and marketed as assistive tools for
people who fidget due to conditions like ADHD and anxiety, not just
as addictive novelty items. The purpose of these products should be to
provide a healthy outlet for restless energy and help users manage
their symptoms, not to exploit compulsive behaviors.
THANK YOU!