CoCa-cola

BLING Team
 History
• Originating in the U.S. in 1886, Coca-Cola, created by pharmacist
John Stith Pemberton
• He sold the rest of his part to Asa Candler, an important person in the
brand’s growth
• Coca-Cola has transcended its humble origins, symbolizing global
culture with its "Delicious and Refreshing" qualities.
• Today, it's more than a beverage; it's a cultural phenomenon
connecting people worldwide.
 Vision & Mission
• Become a FAVORITE BRAND
• SUSTAINABLE DEVELOPMENT as a leading
enterprise in the beverage industry
• For a better future
Core values: • 1. Leadership ability

2. Collaboration 8. Focus on
customers

3. Integrity
7. Good quality

4. Responsibility
6. Diversity
5. Passion
Coca-cola products

1. carbonated beverages
2. fruit drinks
3. mineral water
4. energy drinks

Fruits
Marketing 4P
Product + Price
1.Product
• The following products are offered by Coca-Cola globally: Coca-Cola, Diet Coke, Coca-
Cola Zero, Coca-Cola Life,
• Coca-Cola products are sold in various packaging and sizes. For example 200ml, 500ml,
1ltr, 1.5ltr, and 2ltr bottles in cans, glass, and plastic bottles.
• The Coca-Cola logo is clearly made visible on each of these bottles and cans The Coca-
Cola bottles also have unique shapes pertaining to the brand.
• Coca-Cola clearly gives various options like classic, diet, light, and zero sugar options so
that customers can easily identify the product.

2. Price
• The beverage market is considered to be an oligopoly in which there are
few sellers and many buyers.
• Coca-cola products are priced similar to that of Pepsi products at about
10.000 VND/per can, 25k/ per bottle, 135k/per package
Place+Promotion
3. Place
Place
•The company's distribution system is everywhere, from rural to urban areas, from street
vending carts, traditional/modern retail stores,... to supermarkets and shopping centers.

• Even vending machines at hospitals, industrial parks, school canteens, etc. also have
Coca Cola

•Coca Cola also helps decorate stores, donates advertising signs, umbrellas and products
printed with its brand name to many shops across the country.
 Promotion
4. Promotion

Promotion is the element that Coca Cola invests Share a coke” is a The main message of the campaign is:
in most with its multi-channel marketing strategy. "Connect, reunite and share comfortable
successful campaign of
From traditional channels such as television;
Coca-Cola Vietnam moments together with Coca."
OOH;.. to Internet marketing channels like
Facebook; Instagram; Youtube;.. All have the
presence of Coca Cola
Thank You