GOOD WILL LETTER

BUSINESS CORRESPONDENCE
DOSEN PENGAMPU: ALFI LAILA, M.Pd
Good will letter
The writing of a letter in business as a
public relation letter to build goodwill
(niatan baik).

Good will letter also known as social business letter

It’s occasion are:
A letter express of
1 congratulation

2 A letter
symphaty
express of

A letter express of
3 appreciation
 Letter of congratulation
• It is builds goodwill by stroking the reader’s ego by giving
accomplishments acknowledged.

• It is must be sincere and enthusiastic. It may be short, but

should always address the recipient, the person who
deserves the congratulation. It sound could be both of
official and personal nature
Letter of congratulation should include
three essential ingredients;

1. Begin with the expression of

congratulation
2. Mention the reason for the
congratulation with a personal or
informal twist
3. End with an expression of goodwill,
such as praise or confidence. Do not
say good luck
 the example of congrutalationn letter

Subject: Congratulation on Success

Dear …………………..
Hearties congratulations to you on your success. I am really happy that you are
able to achieve your targeted goal and have come out successful with flying
colors. You hard work has paid off and I must say I am so proud of you.

My good wishes are always with you

Regards
Letter of symphaty
• A letter of symphaty is sent to
someone who is ill or who is
suffered an accident or other
misfortune (kemalangan)

• Massage of condolence lets your

reader know that you are aware of his
person grief and wish to lend
symphaty and support
 Letter of condolence

Dear …………
We are sorry about the loss of your beloved ………., we
send our deepest condolences to you and to your family.
Please let us know if there’s something we can do to
somehow lessen the pain you feel in your hearts. We will
always be there for you.
My love and sympathy to you and to your kids
 Letter of condolence

Dear …………
Our love thoughts and prayers are with you and your
entire family. As always, we are blown away by your
amazing spirit and strength. It was a pleasure meeting
your …………….last month and loof forward to seeing
you all soon and creating new memories. My condolences.
Love
 Letter of condolence

Dear ____
We’re sorry to hear about your loss. _______ was a very
thoughtful and wonderful person. We will never forget
those trips we had with _______, and we will always miss
_____, we love you. Opur deepest symphaties are with
you. Please call us if you want someone to talk to during
this tough moment and we will be there for you.
May ______ rest in peace
 Letter of condolence

Dear ____
My heart is breaking for you. Please know that I am here
for you. Whatever you need it will be done.
I love you
Letter of appreciation
Express of
thankfull/gratefull

Should be note after

receiving; gifts, favors,
courtesies, hospitality, and
donation
Also sent to new customers
upon the opening of an
account or making of first
purchase
To, Letter of appreciation
Mr./Ms. _________
Malang

June 20, 2024

Sub: Appreciation for your remarkable contribution to the project

Dear Mr./Ms. ________

We would like to thank you for your outstanding contribution in the ___________ project. You had been an amazing
team leader, who was diligent and hard working. Your co-workers have been praising you for all the creative work.
You truly were able to think out of the box.
Your dedication to work is resulting in an increased output for the company, which is increasing the client base. We
expect to grow in the future if you deliver the same quality or work.
We are quite aware of the fact that you will grow and succeed in our company and within a year, we will be seeing
you as a leader on major projects of the company.

Thanking you,
Mr. _______
Head of Sales Department
PRACTICE
Please construct one letter for
1.Congratulation letter
2.Symphaty letter
3.Appreciation letter