IMPROVING QUALITY OF

LIFE IN A SPACE
CRUNCHED URBAN INDIA
 SOLUTIONS CONSUMER PERSONA

Vertical Green Walls with Storage: Combine vertical garden UrbanEase SeniorSerene FamilyFirst
panels with hidden storage compartments. These walls not
only add greenery but also serve as creative storage
solutions.
Pull-Out Pantry Cabinets: Integrate pull-out pantry cabinets
within kitchen shelves, allowing easy access to items at the
back without the need to dig through.
Convertible Furniture: Design furniture that transforms
from one functional piece to another. For example, a sofa
can convert into a bed, a coffee table can become a dining
table, and a shelf can turn into a study desk.
Foldable Bathroom Fixtures: Create foldable sinks, shower
enclosures, and even toilets that can be collapsed when not UrbanEase - Young SeniorSerene - Senior FamilyFirst - Families with
in use, freeing up valuable bathroom space. professionals seeking citizens in urban homes children looking for smart
Ceiling-Mounted Bike Racks: Incorporate ceiling-mounted efficient solutions for requiring organized and storage solutions that
bike racks that lift and store bicycles out of the way, keeping their compact urban accessible storage accommodate varying
them accessible yet space-efficient. dwellings. solutions. needs.
Floating Storage Steps: Design staircase steps with Desired Solution:
concealed storage compartments, turning each step into a Innovative storage Desired Solution: User- Desired Solution: Multi-
drawer or cabinet for shoes, books, or other items. options that maximize friendly, safe, and functional furniture and
Magnetic Wall Storage: Install magnetic walls in kitchens or space, declutter, and ergonomic storage adaptable storage units
offices for hanging storage containers, utensils, or office harmonize with modern solutions that enhance that cater to changing
supplies, keeping surfaces clutter-free. aesthetics. ease of access. family dynamics.
Ceiling-Hung Loft Beds: Install loft beds suspended from
the ceiling, freeing up floor space and providing room for
storage or seating underneath.

MARKET POTENTIAL
The ongoing trend of urbanization and the
increasing need for smart storage solutions indicate
significant market potential. The Indian urban
furniture market is estimated at around INR 50,000
crores (USD 6.7 billion) and is expected to grow at a
CAGR of 12-15% over the next five years.
Innovative RTM Strategy:
SmartSpace Experience Centers: Establish interactive
experience centers in urban hubs where consumers can
witness the benefits of the solutions firsthand. This
immersive approach aims to educate, engage, and inspire
urban homeowners.
Additionally, collaborate with interior design studios to
integrate solutions seamlessly into various living scenarios.

MARKETING MIX
Product:
Innovative storage
solutions that cater to People:
Place: High-footfall Knowledgeable staff
modern urban living urban areas, Process:
in experience
accessible Promotion: centers for Streamlined
experience centers Higher
Price: Engaging digital personalized purchasing journey
revenue from
Competitive campaigns guidance. with customization Physical Evidence:
Ad revenue personalized
pricing offering showcasing space options Demonstrations of
ads
value for space transformations.
space-saving
optimization.
solutions in
experience centers.
SUBMITTED
BY:
PRIGYANSHA CHOUBEY – PGP-23-118
SHRUTI VARSHNEYA – PGP-23-218
BRAHMA YASHASWI MUTYALA – PGP-23-242