1. This is an intro paragraph of one of our articles.

After you read it, take a look at the 4

pictures in the next slide. What picture would you chose to advertise the article with?
Please explain why you chose this picture.
2. Write headline and text for this spider article you saw above as a sponsored ad on Facebook. The text can
be more informative and longer (but doesn't have to), and the headline should be short, clear and specific.
You don’t need to follow Facebook policy right now, just try to avoid unpleasant language. Try to write
something that will be very clear for the user what he is going to see in the article, but also make it as
interesting and tempting as possible.

This is an example of how the headline and text looks on

facebook :

Text

Headline
1. This is an intro paragraph of one of our articles. After you read it, take a look at the 4
ads creatives in the next slide. All of the ads worked very well with high success rate.
Write down why you think each one of them worked.