the siyaram celebrity endorsement experiance

Presented By:-
Amresh Kumar Verma
42310013
 Contents
 Meaning of Celebrity endorsement
 Advantages of Celebrity endorsement
 Introduction of Siyaram’s Company
 Background Notes of company
 The J.Hampstead Story
 The Cronje Scandal Case
 Celebrity Endorsement By Siyaram’s.
 Siyaram’s Ethnair
 Disadvantages of Celebrity endorsement
CELEBRITY
ENDORSEMENT
Marketing strategies
Involves using well-known personalities
Entertainment, Sports, comedians, politics
To promote Products and Services
Advantages of celebrity endorsement

 Enhanced Brand Image and Reputation

 Increases Brand Recognition
 Expansion of Markets
 Builds Brand credibility
 Helps to rebuild Corporate image
About the Siyaram’s Company
 Founded- 1978
 Industry- Textile &
Garment Manufacturing
 Headquarters- Mumbai,
Maharashtra
 Type- Public Company
 Company Size- (5001-
10000) Employees
 Largest Producer- High
fashion Suiting’s shirting’s
and Apparels
Continued….

Subsidiaries- Siyaram’s, J.Hampstead,

Cadini, Oxemberg, Mozzo &
Casa Moda, Mistar, Moretti
Royal Linen, Zenesis,
Siya Ethinic wear, Little
Champ, Unicode
Continued…..

Ramesh Poddar- Pawan Poddar- Gaurav Podder-

Chairman and Joint managing Executive
Managing Director Director Director
Background Note
 Siyaram- A part of the Siyaram Poddar Group of
companies
 Siyaram finance Limited is a subsidiary of the
company
 Popular Brand include – Oxemberg (shirts,
trousers and jeans) and J.Hampstead (wool
fabric)
 “The coming Home To Siyaram” Campaign
 One of the Indian advertising’s costliest
Campaigns approx Rs 22 Crores in 2001.
The J.Hampstead Story Behind
Siyaram
 Popular suiting brand in Europe
 Siyaram tied up with J.Hampstead for Marketing its
suitings in india (1995).
 Imported the fabric from Italy.
 Price Ranges- 1500-1600 per meter.
 In Sep 1997, Siyaram decided to begin manufacturing the
brand.
 Price Ranges- 275-1000 meter.
 Siyaram earmarked around Rs 50 million for the
marketing, sales and promotion of J Hampstead (1999).
The Cronje Scandal Case:-
 The Cronje scandal, involving former South
African cricket captain Hansie Cronje, had a
significant impact on Siyaram Silk Mills, an Indian
textile company.
 Siyaram was one of the sponsors of the South
African cricket team, and Cronje's involvement in
match-fixing tarnished the reputation of cricket
and its associated sponsors.
 This scandal likely led to a loss of trust and
credibility for Siyaram, potentially affecting its
brand image and business relationships.
The Celebrity Endorsements by
Siyaram’s:-
 Ranveer Singh- The actor and style icon is the
brand ambassador for Siyaram’s.
 Saif Ali Khan- The Bollywood star is the brand
ambassador for Oxemberg, a Siyaram brand.
 Hrithik Roshan- The actor endorses J Hampstead,
a Siyaram brand.
 Mahendra Singh Dhoni- The cricketer endorses J
Hampstead, a Siyaram brand.
Recent launched Siyaram’s Ethnair:-

 Launched, in India- 2023

 Social Media and Trending fashion

 Ethnair comes as a complete solution

 Shows India’s rich Heritage and culture

Competitors…..

 Vardhman Textiles Limited

 Aditya Birla fashion and retail Limited
 Arvind Limited
 Fabindia
 Reliance Industries….
Disadvantages of Celebrity endorsement

 Risk of Controversy
 Lack of Credibility
 Expensive Decision (charged Crores of amount)
 Multiple Endorsements- Like MS Dhoni
 Public Controversies- Snapdeal snapping ties
Thank
You