L D R M N G T- M O D U L E 1

THE
SELF
IN THEART
S
This lesson focuses on personal awareness in relation to
the essence of arts management. Personal awareness
requires knowledge of the commitments arts managers
must make in relation to the self.

Juan Sumulong Memorial Schools System Inc. – Senior High School

INTRODUCTION TO MANAGING THE ARTS

Behind every successful artist or

arts group, behind every artwork
known among many, behind every
art form that has survived for
centuries, there are arts managers
whose vision led to their
ascendance.

Juan Sumulong Memorial Schools System Inc. – Senior High School

INTRODUCTION TO MANAGING THE ARTS

Arts Managers are vital to

the growth and survival of
the arts scene.
There is a need to disabuse the notion that art
managers are only middlemen who profit from the
talents of others.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ARTS MANAGER

An Arts Manager may be

a leader of an
organization, an
institution, a creative
enterprise, or a policy
maker.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ARTS MANAGER
• An Arts Manager may
also be a support staff for
any of these.
• Artists can also play the
role of an arts manager
when they run their own
venture.

Juan Sumulong Memorial Schools System Inc. – Senior High School

L D R M N G T- M O D U L E 1

AN
ARTS
MANAGER’S
COMMITMENTS

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS
Arts Management is framed by three
commitments:
(1) Commitment to Artistic
Excellence and Integrity
(2) Commitment to Bridge Artists and
Publics
(3) Commitment to be a Steward of
the Arts

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS
Commitment to Artistic
Excellence and Integrity
It means being grounded in the
desire to pursue education in
holistic ways, recognizing that arts
is essential to the development of
human faculties.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS
Commitment to Artistic
Excellence and Integrity
It means relentlessly pursuing
one’s vision in the arts as a leader
and tastemaker. It allows the arts
manager to initiate creative
partnerships.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS

Commitment to Bridge Artists

and Publics
Making art accessible and
developing audiences by
reaching out are acts that bridge
artists and publics.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS
Commitment to Bridge Artists and
Publics
A commitment to accessibility and
audience development requires
upgrading the needed core
competencies for the creation of
projects and the development of
programs.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS

Commitment to be a
Steward of the Arts
Being accountable and using
resources effectively are the
basis of stewardship.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 AN ARTS MANAGER’S
COMMITMENTS

Commitment to be a Steward
of the Arts
Every arts manager must have a
passion for the arts. He or she
must take genuine interest in
artists and their creations.

Juan Sumulong Memorial Schools System Inc. – Senior High School