SRO WHOLESALE

PROGRAM

FY 24-25
SRO 8 -Q1- JUN ’24 TO AUG’24

CONFIDENTIAL. This document contains Cargill Confidential information. Disclosure, use or reproduction outside Cargill or inside Cargill, to or by those

who do not have a need to know is prohibited. © 2023 Cargill, Incorporated. All rights reserved.
PROGRAM OBJECTIVES

Higher Focus on
Deliver 100%+ for Value Added Driving Phasing for
Qtr. Volumes – Portfolio Volume better results
Capitalize on SRO Achievements
Inputs

Reward Consistent
In Store Activation
Performers
KEY PROGRAM POINTS
WHOLESALE PROGRAM

Inclusion of Oil, H&W and Atta in Cargill SRO 8.0 Program (Q1- JUN’24 TO AUG’24)
for Wholesalers–(All GT RBO SKU’s)

Star Points for Categories :-

Core Categories – SFO, SBO, VANS, ATTA

VAP Categories – MUS, GNO, RBO, Olive - Help drive range selling

Bonus Points for VAP volume achievements

Bonus Points for monthly points achievements

Monthly Phasing Volume Points Achievement

Customized Individual targets for all participating outlets will be given on Quarterly basis.

Payment Method – Direct Bank Transfer through a Third party subject to successful KYC.

Pan Number Mandatory to participate in the Program. TDS Deduction as per applicable law to be deducted.
Wholesaler would be responsible for paying any TDS.
• Qualifying Criteria’s
– 90% of Target Points to be achieved by Wholesale outlet to be eligible for any incentive

– All Outlets identified under SRO would be part of the program & any addition to the list would be done
for any new outlets in subsequent quarters only basis TM team approval.

– Additional outlets as requested in App Survey Form added from Quarter 1 (Jun to Aug 2024). The new
outlets added need to complete their KYC to be eligible for any payout in the program.

– Exceptions to be approved by TMM Team

• Targets are Non-Negotiable, so no changes can be made

• Star Points per liter as per construct

• Bank transfer Direct Payout will be basis final points achievement at end of program

• Any outlet achieving Star points higher than the enrolled slab, the outlet will be eligible for upgradation and
payout in higher slabs capped at 3 slabs higher than the enrolled slab
*Any exception will be approved by the Head Trade Marketing
 SRO 8.0 Wholesale Program Structure

Base Points Core Categories VAP Categories

POWER
BRANDS
Additional Power Points for Core/ VAP
/CATEGORIES Categories

Bonus Points

100% of Month 100% of the month

Point Target; Value Added 50% of the month
25% of MONTH Portfolio (VAP) Points Target by
POINT TARGET Categories Volume 15th of the Month.
targets 25% of MONTH
1 x VAP MONTH POINT TARGET
POINT
ACHIEVEMENT

*All GT RBO SKU’s

 BASE STAR POINTS

ALL SKUs* 1 CORE

POINT/LTR
CATEGORIES
Soyabean Oil Sunflower Oil Vanaspati Wheat Flour

ALL SKUs*
2
POINT/LTR
Mustard Oil Groundnut Rice Bran Oil Blend Oils VALUE ADDED
Oil CATEGORIES
ALL SKUs* 4
POINT/LTR
Olive Oil

Applicable for the respective durations as decided by the organization on select Brand/Category/SKU’s
POWER BRANDS in select geographies.
/CATEGORIES Bonus Points to be earned in months Power Brand are Active
TO BE ANNOUNCED BY TRADE MARKETING TEAM

*All GT RBO SKU’s

 BONUS STAR POINTS

Monthly Achievement Bonus

Value Added Monthly Target
Achievement Bonus
Monthly Bonus Star Points on
Achieving Minimum monthly points Value Added Monthly Bonus Star Points
criteria = 100% of Month Point for achieving 100% of the month Value
Target; Added Portfolio (VAP) Categories
Volume targets
MONTHLY BONUS STAR POINTS =
25% of MONTH POINT MONTHLY BONUS STAR POINTS ON
TARGET VAP VOLUME TARGET
ACHIEVEMENT = 1 x VAP
MONTH POINT ACHIEVEMENT
Monthly Phasing Achievement
Bonus
Monthly Phasing Bonus Star
Points for achieving 50% of the
month Points Target by 15th of the
Month.
MONTHLY PHASING BONUS
STAR POINTS = 25% of
MONTH POINT TARGET

Target will be different for different month ~ In line with month wise Budget
MONTH POINT TARGET FOR OVERALL AS WELL VAP CATEGORIES = AS PER TARGET SHARED
SUMMARY SLIDE OF CARGILL SRO 8.0 WHOLESALE

Mendatory
Points Type Rewards WholeSale
Condition

Core Categories - SFO, SBO, Vans, Atta - 1 Points per Ltr

VAP Categories - Mustard, GNO, RBO - 2 Points per Ltr
Base Points Yes
VAP Categories- Olive - 4 Points per Ltr
Power Points - as decided by the organization on select Brand/Category/SKU’s in select geographies.
(Jun - Aug)
Monthly Target Achievement Bonus Star Points (On Min 100% of respective Monthly Points Target) - 25% of MONTH POINT Program
Yes Points target
TARGET
achievement
Value Added Monthly Bonus Star Points achieving 100% of the month Value Added Portfolio (VAP) Volume targets - 1 x VAP at min 90%
Bonus Points Yes
month point achievement

Monthly Phasing Bonus Star Points for wholesaler achieving 50% of the month Points Target by 15th of the Month.- 25% of
Yes
MONTH POINT TARGET

Other Activations
Dealer sign Board and instore Branding Yes
REFERENCE – CATEGORY,BRAND,SKU
CATEGORY BRAND CORE CATEGORIES SKU’S VAP CATEGORIES SKU’S

SOYABEAN GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

SUNFLOWER GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*
SWEEKAR ALL SKU’s*

VANASPATI GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*
RATH ALL SKU’s*
SUNFLOWER ALL SKU’s*

MUSTARD GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

GROUDNUT GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

RICE BRAN GEMINI ALL SKU’s*

BLEND GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

OLIVE LEONARDO ALL SKU’s*

WHEAT FLOUR NATURE FRESH ALL SKU’s*

*All GT RBO SKU’s

PAYOUT – WHOLESALERS - SLABS – NORTH EAST WEST
Slab N/E/W

Slab 150 0.0

Slab 300 128
Slab 450 201
Slab 600 281
Slab 900 440
Slab 1200 611 Basis the final slab achievement,
Slab 1500 794 wholesaler will be eligible for reward
Slab 2250 1237 amount as per table
Slab 3600 2052
Slab 5400 3188
Slab 7200 4398
Slab 9600 6058
Slab 12600 8208
Slab 16200 10883
Slab 21600 14950
Slab 27000 19238
Slab 33000 24184
Slab 45000 33895
Slab 54000 41772
Slab 66000 52399
Slab 90000 73286
Slab 120000 100158
Slab 150000 128250
 TERMS & CONDITIONS
• The Participation in the Cargill SRO 8.0 Wholesale Program is by invitation only. Company reserves the right to offer this program to a few select outlet only. The selection
of outlets will be at the sole discretion of authorized company personnel only.

• The Outlet hereby agree to allow Cargill and Cargill’s representatives (including third party vendors) to access and collect personal and business information during the
enrollment.

• Cargill reserves the right to modify the Cargill SRO 8.0 Wholesale Program and/or any of the terms and conditions from time to time at its absolute discretion.

• Cargill may, at any time, suspend or terminate the program with or without prior notice.

• Star points will be awarded on purchase of Cargill’s Oil & Food products from 1st Jun 2024 to 31st Aug 2024 from Cargill’s authorized distributor only. Purchase of Cargill’s
products will be based on Cargill SFA Data.

• This offer is valid on All Food Consumer packs, All Oil Consumer Packs upto 5ltr Jar of Gemini, Nature Fresh, Sweekar, Rath, Sunflower and Leonardo and Oil Consumer
Pack of 15ltr Jar for Nature Fresh Soyabean, Gemini Soyabean, Gemini Sunflower and Sweekar Sunflower brands as mentioned in the product portfolio.

• Gift Tax, if any, will be borne by the Outlet Owner.

• Payment Method – Direct Bank Transfer through a Third party subject to successful KYC. TDS Deduction as per applicable law to be deducted. Wholesaler would be
responsible for paying any TDS.

• Bank transfer redemption is subject to verification of accumulated Star Points as per record of Cargill. Star Points can be used only for redemption from Rewards
Catalogue.

• Outlets enrolled in the Program must earn Minimum Star Points of the entry slab for the region or Minimum 90% of the Star Points of the Total Target, whichever is higher,
during scheme period to qualify for any gift/reward.

• Month Target for Monthly Bonus Point is shared separately for each outlet. Outlet will be eligible for Monthly & Quarterly Bonus Points for the month and quarter, basis
the defined achievement criterions.
 TERMS & CONDITIONS
• Accumulated points during the scheme duration can be redeemed at the end of scheme duration, against the Bank transfer options available as per
the slabs in which the accumulated points appear.

• Any outlet achieving more than the highest available slab, will receive Bank transfer amount equal to the highest slab only.

• Any outlet achieving Star points higher than the enrolled slab, the outlet will be eligible for upgradation and payout in higher slabs capped at 3 slabs
higher than the enrolled slab.

• The scheme is unique to a wholesaler and no claim with joint purchases of 2 or more parties will be entertained.

• The company at any given point can check the purchase bills for the scheme period mentioned above.

• Cargill reserves the right to disqualify any outlet from participating in the program, if the outlet violates any terms and conditions of the program.

• Any dispute arising out of this offer is subject to Gurgaon jurisdiction only.
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