SRO

RETAIL PROGRAM
(RETAIL /SSS)

FY 24-25

SRO 8.0 -Q1- JUN 24 TO

AUG’24

CONFIDENTIAL. This document contains Cargill Confidential information. Disclosure, use or reproduction outside Cargill or inside Cargill, to or by those

who do not have a need to know is prohibited. © 2023 Cargill, Incorporated. All rights reserved.
 SRO 8.0 Structure Retail SSS

Base Points Core Categories VAP Categories

POWER
BRANDS
/CATEGORIES
Additional Power Points for Core/ VAP Categories

Bonus Points
MONTHLY
CATEGORY
SHELF SHARE
BONUS ON
100% of Month 100% of the month 50% of the month ACHIEVING
Point Target; Value Added Points Target by THE NORMS AS
25% of MONTH Portfolio (VAP) 15th of the Month. LISTED IN
POINT TARGET Categories Volume 25% of MONTH PROGRAM FOR
targets POINT TARGET SSS.
1 x VAP MONTH 20% of total
POINT
Month target
ACHIEVEMENT
points
*All GT RBO SKU’s
KEY PROGRAM POINTS
RETAILER PROGRAM

Inclusion of Oil, H&W and Atta in Cargill SRO 8.0 Program (Q1- JUN’24 TO AUG’24)

Star Points for Categories :-

Core Categories – SFO, SBO, VANS, ATTA
VAP Categories – MUS, GNO, RBO, Olive - Help drive range selling

Bonus Points for VAP Categories volume achievements

Bonus Points for monthly points achievements

Monthly Phasing Volume Points Achievement

Additional Category Shelf share for SRO SSS Outlets

Customized Individual targets for all participating outlets will be given on Quarterly basis.

Payment Method – Direct Bank Transfer through a Third party subject to successful KYC.

Pan Number Mandatory to participate in the Program. TDS Deduction as per applicable law to be deducted.
Retailer would be responsible for paying any TDS.
• Qualifying Criteria’s
– 90% of Target Points to be achieved by Retail outlet to be eligible for any incentive

– All Outlets identified under SRO would be part of the program & any addition to the list would be done
for any new outlets in subsequent quarters only basis TM team approval.

– Additional outlets as requested in App Survey Form added from Quarter 1 (Jun to Aug 2024) .The new
outlets added need to complete their KYC to be eligible for any payout in the program.

– Exceptions to be approved by TMM Team

• Targets are Non-Negotiable, so no changes can be made

• Star Points per liter as per construct

• Bank transfer direct Payout will be basis final points achievement at end of program

• Any outlet achieving Star points higher than the enrolled slab, the outlet will be eligible for upgradation and
payout in higher slabs capped at 3 slabs higher than the enrolled slab
*Any exception will be approved by the Head Trade Marketing
 BASE STAR POINTS

ALL SKUs* 1 CORE

POINT/LTR
CATEGORIES
Soyabean Oil Sunflower Oil Vanaspati Wheat Flour

ALL SKUs*
2
POINT/LTR
Mustard Oil Groundnut Rice Bran Oil Blend Oils VALUE ADDED
Oil CATEGORIES
ALL SKUs* 4
POINT/LTR
Olive Oil

Applicable for the respective durations as decided by the organization on select Brand/Category/SKU’s
POWER BRANDS in select geographies.
/CATEGORIES Bonus Points to be earned in months Power Brand are Active
TO BE ANNOUNCED BY TRADE MARKETING TEAM

*All GT RBO SKU’s

 BONUS STAR POINTS

Monthly Achievement Bonus

Value Added Monthly Target
Achievement Bonus
Monthly Bonus Star Points on Value Added Monthly Bonus Star Points
Achieving Minimum monthly points for Retailer achieving 100% of the
criteria = 100% of Month Point month Value Added Portfolio (VAP)
Target; Categories Volume targets
Monthly Phasing Achievement
Bonus
Monthly Phasing Bonus Star
Points for Retailer achieving 50%
of the month Points Target by 15th
of the Month.

MONTHLY BONUS STAR POINTS = MONTHLY BONUS STAR POINTS ON

25% of MONTH POINT VAP VOLUME TARGET MONTHLY PHASING BONUS
TARGET ACHIEVEMENT = 1 x VAP STAR POINTS = 25% of
MONTH POINT ACHIEVEMENT MONTH POINT TARGET

Target will be different for different month ~ In line with month wise Budget
MONTH POINT TARGET FOR OVERALL AS WELL VAP = AS PER TARGET SHARED
 BONUS STAR POINTS
CATEGORY SHELF SHARE BONUS POINTS
FOR SSS RETAIL OUTLETS
 BONUS STAR POINTS
CATEGORY SHELF SHARE BONUS POINTS
FOR SSS RETAIL OUTLETS

MONTHLY CATEGORY SHELF SHARE BONUS ON ACHIEVING THE NORMS AS LISTED IN

PROGRAM FOR SSS

Visibility Slab
Points Payout for enrolled SSS Condition
Only for SSS

Max payout upto 2500 points per

All Slabs 20% of total Month target points
month

Category Shelf Share Bonus Points for Retailer would be given on meeting the criterion listed irrespective of the minimum qualifying condition of 90% of
Target Points to be achieved by Retail outlet to be eligible for any incentive under the program.
 BONUS STAR POINTS
CATEGORY SHELF SHARE BONUS POINTS
FOR SSS RETAIL OUTLETS

Norms to be met by the SSS Retailer :-

• Minimum 4 facing x 1 Litre Bottle/Pouch and 4 facing x 5 Litre Jar taken on the
shelf visible at eye level of the SSS outlet
• Minimum 3 Categories needs to be displayed in the category shelf – Out of EXAMPLE – Product
Mustard/ Sunflower/ Soyabean/ Groundnut/ Olive/Vanaspati/Rice Bran
• Visibility can be in or near the primary category shelf Placement
• Product visibility to be kept throughout the month by the retail outlet. Refer Next Slide
• Product placed to be merchandised with shelf strip /other posm material available
• 2 Photograph of the product visibility to be added in SFA App by SR between 1 st to
15th of the Month & 2 Photographs between 16 th to 31st of the Month.
• In case of any discrepancy in the product visibility as per the stated terms, such
visibility claims would be rejected.
• RH/ASM/RTM to ensure audit check during market visit to ensure reporting
/compliance of this visibility.
MINIMUM 3 CATEGORIES – In STORE(Not necessarily in the same Shelf) Any of the 3 Categories below can be displayed

4 FACINGS of the 1Litre SKU 1L SKU Mustard SBO SFO Vans Oliv GNO RBO
e
4 Facings of >1L SKU
5L SKU Mustard SBO SFO Vans Oliv GNO RBO
e

ONE STORE e.g.

OR OR

OR
MINIMUM 3 CATEGORIES – In STORE(Not necessarily in the same Shelf) Any of the 3 Categories below can be displayed

4 FACINGS of the 1Litre SKU 1L SKU Mustard SBO SFO Vans Oliv GNO RBO
e
4 Facings of >1L SKU
5L SKU Mustard SBO SFO Vans Oliv GNO RBO
e

ONE STORE e.g.

NOT VALID as it has only 2

Categories in the Store
Facings are FINE

OR
MINIMUM 3 CATEGORIES – In STORE(Not necessarily in the same Shelf) Any of the 3 Categories below can be displayed

4 FACINGS of the 1Litre SKU 1L SKU Mustard SBO SFO Vans Oliv GNO RBO
e
4 Facings of >1L SKU
5L SKU Mustard SBO SFO Vans Oliv GNO RBO
e

ONE STORE e.g.

3 Categories in Store
4 Facings in 1L
4 Facings in >1L

OR

Incase 4 VALID Pics are not uploaded in the month(1st-15th & 16th-31st ) – the store will not be eligible
SUMMARY SLIDE OF SRO 8.0 RETAIL

Mendatory
Points Type Rewards Retail SSS
Condition

Core Categories - SFO, SBO, Vans, Atta - 1 Points per Ltr

VAP Categories- Mustard, GNO, RBO - 2 Points per Ltr
Base Points Yes Yes
VAP Categories - Olive - 4 Points per Ltr
Power Points - as decided by the organization on select Brand/Category/SKU’s in select geographies.
(Jun - Aug) Program
Monthly Target Achievement Bonus Star Points (On Min 100% of respective Monthly Points Target) - 25% of Points target
Yes Yes
MONTH POINT TARGET achievement at min
90%
Value Added Monthly Bonus Star Points achieving 100% of the month Value Added Portfolio (VAP) Volume
Yes Yes
targets - 1 x VAP month point achievement
Bonus Points Monthly Phasing Bonus Star Points for Retailer achieving 50% of the month Points Target by 15th of the
Month.- 25% of MONTH POINT TARGET Yes Yes

Share of Shelf visibility - Hot spot/Accessible Primary Category - As per Planogram Grid - 20% of monthly
Yes
target points upto 2500 points per month
Other Activations
Dealer sign Board and instore Branding Yes
REFERENCE – CATEGORY,BRAND,SKU
CATEGORY BRAND CORE CATEGORIES SKU’S VAP CATEGORIES SKU’S

SOYABEAN GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

SUNFLOWER GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*
SWEEKAR ALL SKU’s*

VANASPATI GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*
RATH ALL SKU’s*
SUNFLOWER ALL SKU’s*

MUSTARD GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

GROUDNUT GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

RICE BRAN GEMINI ALL SKU’s*

BLEND GEMINI ALL SKU’s*

NATURE FRESH ALL SKU’s*

OLIVE LEONARDO ALL SKU’s*

WHEAT FLOUR NATURE FRESH ALL SKU’s*

*All GT RBO SKU’s

PAYOUT – Retail and SSS - SLABS – NORTH EAST WEST
Slab N/E/W

Slab 150 0.0

Slab 300 214
Slab 450 336
Slab 600 468
Slab 900 732
Slab 1200 1017
Slab 1500 1323
Slab 2250 2062
Basis the final slab achievement,
Slab 3600 3420
Slab 5400 5313
retailer will be eligible for reward
Slab 7200 7328 amount as per table
Slab 9600 10098
Slab 12600 13680
Slab 16200 18138
Slab 21600 24918
Slab 27000 32063
Slab 33000 40308
Slab 45000 56491
Slab 54000 69622
Slab 66000 87333
Slab 90000 122142
Slab 120000 166928
Slab 150000 213750
 TERMS & CONDITIONS
• The Participation in the Cargill SRO 8.0 Retail Program is by invitation only. Company reserves the right to offer this program to a few select outlet only. The selection of
outlets will be at the sole discretion of authorized company personnel only.

• The Outlet hereby agree to allow Cargill and Cargill’s representatives (including third party vendors) to access and collect personal and business information during the
enrollment.

• Cargill reserves the right to modify the Cargill SRO 8.0 Retail Program and/or any of the terms and conditions from time to time at its absolute discretion.

• Cargill may, at any time, suspend or terminate the program with or without prior notice.

• Star points will be awarded on purchase of Cargill’s Oil & Food products from 1st Jun 2024 to 31st Aug 2024 from Cargill’s authorized distributor only. Purchase of Cargill’s
products will be based on Cargill SFA Data.

• This offer is valid on All Food Consumer packs, All Oil Consumer Packs upto 5ltr Jar of Gemini, Nature Fresh, Sweekar, Rath, Sunflower and Leonardo and Oil Consumer
Pack of 15ltr Jar for Nature Fresh Soyabean, Gemini Soyabean, Gemini Sunflower and Sweekar Sunflower brands as mentioned in the product portfolio.

• Gift Tax, if any, will be borne by the Outlet Owner.

• Payment Method – Direct Bank Transfer through a Third party subject to successful KYC.TDS Deduction as per applicable law to be deducted. Retailer would be
responsible for paying any TDS.

• Bank transfer amount redemption is subject to verification of accumulated Star Points as per record of Cargill. Star Points can be used only for redemption from Rewards
Catalogue.

• Outlets enrolled in the Program must earn Minimum Star Points of the entry slab for the region or Minimum 90% of the Star Points of the Total Target, whichever is higher,
during scheme period to qualify for any reward.

• Month Target for Monthly Bonus Point is shared separately for each outlet. Outlet will be eligible for Monthly & Quarterly Bonus Points for the month and quarter, basis
the defined achievement criterions.
 TERMS & CONDITIONS
• Accumulated points during the scheme duration can be redeemed at the end of scheme duration, against the Bank transfer amount options available
as per the slabs in which the accumulated points appear.

• Any outlet achieving more than the highest available slab, will receive Bank transfer amount equal to the highest slab only.

• Any outlet achieving Star points higher than the enrolled slab, the outlet will be eligible for upgradation and payout in higher slabs capped at 3 slabs
higher than the enrolled slab.

• The scheme is unique to a retailer and no claim with joint purchases of 2 or more parties will be entertained.

• The company at any given point can check the purchase bills for the scheme period mentioned above.

• Cargill reserves the right to disqualify any outlet from participating in the program, if the outlet violates any terms and conditions of the program.

• Any dispute arising out of this offer is subject to Gurgaon jurisdiction only.
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