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Distribution and
Consumption
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Distribution
 Distribution

Activities to connect producers

with consumers
Distribution Goal
To make easier distribution
of product to consumers

Spread product to increase

productivity

Fasten and make consumer

can get product easier

To get profit from distributors

 Types of Distribution
Direct Distribution Semi-direct distribution
Product directly distribute Distribution of
from producers to product or service in
consumers without other business units.
people. Example : PT KAI
Example : seller sell his sells tickets to
meatball to consumers consumers at the
station
Indirect Distribution
Distribution of
product or service
that have agents,
shops or exporters.
Example : batik sells
in the stores
 Distributors
Trader Agent Broker
someone who a business that a person or
buys product sell and business who
from a producer purchase good help to mediates
and sell back to from certain buyer and seller
consumers producer

Commissioner Exporter Importer

a person or a person or a person or
business who institution that institution that
help to mediates supplies product supplies product
buyer and seller from domestic to from abroad to the
but use his own foreign countries country
Consumptio
n
Every activity that uses or
consumes product
Factors that affecting consumption
1. Difference Income
2. Difference interest
3. Difference Age
4. Difference gender
5. Difference education level
6. Differences in socio cultural
7. Price
8. Estimated price in the future
 Factors that affecting consumption

Difference Income Difference interest

with high income, a person will consume Differences in interest between
goods and services in large quantities and individuals will affect someone to
good quality. buy goods

Difference Age Difference gender

the more mature someone, more good and Gender differences can create
services needed different needs between women and
men
 Factors that affecting consumption

5 6
Differences in social cultural
Difference education level
differences in the level of education affect differences in social, cultural and religious
the goods and services consumed environments affect the type of consumption of
a person

7 8
Price Estimated price in the future
if the price of an item is high, while income when the estimated price of goods
is low, someone will delay buying will increase, one tends to shop in
large quantities