Firm Learning Collaboration Proposal

Discussion Document, March 2021

Firm Learning is an education video consulting channel on Social Media – its Creator is
Heinrich Rusche, a former MBB consultant
Platform Firm Learning Audience Meet the Creator

Heinrich Rusche
YouTube 85k Subscribers Creator of Social Media
Platform Firm Learning,
with career and
consulting content
Instagram 12k Followers • Ex-McKinsey consultant, currently
CTO of a German retail company
• Lecturer on Communication and Slide
Writing skills at MBA program of
LinkedIn 7k Followers University of St. Gallen (HSG)
• Instructor of best-selling Slide
Writing e-learning course on Udemy
and Skillshare (15,000+ students)
Firm Learning
Newsletter 4k Subscribers • MBA from INSEAD, M.Sc. Accounting
and Finance from LSE
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Content of Firm Learning is targeted towards ambitious graduates and young
professionals, interested in high-paced careers like Consulting
Exemplary Firm Learning content, selected YouTube thumbnails

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Firm Learning pilot contributed 40% of last months new users, proving Firm Learning’s
abilities to create value for CLIENT
Sources of new users
Numbers of users, indicated by CLIENT Conclusions

• Pilot with Firm Learning and CLIENT

conducted as a Proof of Value,
Total new clients 100 promoting client sign-ups to CLIENT
service
• YouTube community posts, Instagram
stories and LinkedIn posts were used
Firm Learning 40 as part of the pilot
• Firm Learning campaign contributed
40% of total signups of new users for
CLIENT service
Paid Facebook Ads 35 • Real results are probably even better
due to problems with the tracking of
conversions
• URL parameters not correctly
defined for pilot
Other channels 25
• Not every source with parameters

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For a collaboration in 2021, the following packages could be offered, differing in
frequency and depth of content
Level 1 – Core Level 2 – Intermediate Level 3 – Advanced

• Sponsored video: 1x every 3 months • Sponsored video: 1x every 2 months • Sponsored video: 1x every month
YouTube • Integrated video mention: 1x per month • Integrated video mention: 1x per month • Integrated video mention: 1x per month
• Community post: 1x per month • Community post: 2x per month

• Story: 1x story (2-5 clips) per month • Story: 2x stories (2-5 clips) per month • Story: 3x stories (2-5 clips) per month
Instagram • Post: 1x post in feed per month • Post: 2x posts in feed per month

• Post: 1x post in feed every 2 months • Post: 1x post in feed per month • Post: 2x posts in feed per month
LinkedIn

• E-Mail: 1x e-mail every 2 months • E-Mail: 1x e-mail per month • E-Mail: 2x e-mail per month
Firm Learning
Newsletter

Content Editing, • Production of all content, including visit of CLIENT offices / related locations for video creation
Production and
Support • Editing and post-production of created content, optimization for the individual channels

Commercials • … EUR per month • … EUR per month • … EUR per month
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Contact information

Heinrich Rusche
E-Mail: …
Mobile: …

Please reach out in case of any further questions.

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