Awareness

A Make sure you promote it in

the right place.

Desire
Make sure you promote it in
the right place.
D
ADKAR Diagram Knowledge
Marketing is the study and management of exchange
relationships. Marketing is the business process of creating
K Make sure you promote it in
the right place.
relationships with and satisfying customers.

Action
Make sure you promote it in
the right place.
A
Reinforcement
R Make sure you promote it in
the right place.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

A D K A R

Awareness Desire Knowledge Action Reinforcement

To get your company’s To get your company’s To get your company’s To get your company’s To get your company’s
name out there, you need to name out there, you need to name out there, you need to name out there, you need to name out there, you need to
make sure. make sure. make sure. make sure. make sure.

To get your company’s name out there. To get your company’s name out there.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

• To get your company’s name out there, you need to • To get your company’s name out there, you need to
make sure you promote. make sure you promote.

A D K A R
Awareness Desire Knowledge Action Reinforcement
To get your To get your To get your To get your To get your
company’s name out company’s name out company’s name out company’s name out company’s name out
there, you need to there, you need to there, you need to there, you need to there, you need to
make sure. make sure. make sure. make sure. make sure.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

Awareness Knowledge Reinforcement

To get your company’s To get your company’s To get your company’s
name out there, you need to name out there, you need to name out there, you need to
make sure. make sure. make sure.

A K R
D A
Desire Action
To get your company’s To get your company’s
name out there, you need to name out there, you need to
make sure. make sure.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

A D K A R

Awareness Desire Knowledge Action Reinforcement

To get your To get your To get your To get your To get your
company’s name out company’s name out company’s name out company’s name out company’s name out
there, you need to there, you need to there, you need to there, you need to there, you need to
make sure. make sure. make sure. make sure. make sure.

• To get your company’s name out there, you need to • To get your company’s name out there, you need to
make sure you promote. make sure you promote.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

A D K A R

Awareness Desire Knowledge Action Reinforcement

To get your To get your To get your To get your To get your
company’s name out company’s name out company’s name out company’s name out company’s name out
there, you need to there, you need to there, you need to there, you need to there, you need to
make sure. make sure. make sure. make sure. make sure.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

A D K A R

Awareness Desire Knowledge Action Reinforcement

To get your To get your To get your To get your To get your
company’s name out company’s name out company’s name out company’s name out company’s name out
there, you need to there, you need to there, you need to there, you need to there, you need to
make sure. make sure. make sure. make sure. make sure.
 ADKAR Diagram
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.

A D K A R

Awareness Desire Knowledge Action Reinforcement

To get your To get your To get your To get your To get your
company’s name out company’s name out company’s name out company’s name out company’s name out
there, you need to there, you need to there, you need to there, you need to there, you need to
make sure. make sure. make sure. make sure. make sure.