Samsung E.D.G.E. 8.

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Round 1: Campus Round
Submission By:
Team- Aces
IMT Ghaziabad
 Benchmarking and Sensory Elements Analysis
Sensory Elements Analysis Primary Research Data on Sensory Cues
Insights Drawn:
Touch Sensory Load in Decision
• A sensory load chart visually represents all the sensory
Making inputs a person experiences at a given time.
Apple’s Taptic Engine Integration:
10
• Sight and Touch will be the dominant senses of focus
• Haptic feedback and tactile responses 8
for an engaging retail experience.
• Ex: Device screens feel like a physical scroll wheel 6
when scrolling through settings menu 4 Implications from Insights:

Microsoft’s Surface Table: 2

Sight: Data should be collected on what shelves
0 customers focus on visually to enhance their browsing
• Large, touch-sensitive tabletop displays Sight Touch Smell Sound Taste
experience.
• Ex: Customers can use the Surface Table to design Sensory Load in Decision Making
custom Xbox controllers Touch: In-Store promotional events can focus on adding
This chart shows the role of sensory load of various a sensory element of touch for higher engagement.
senses in buying decision making for Nintendo Wii
Sight Consumer Personas
The aim is to create hyper-personalized consumer personas through an AI model in order to provide an engaging
Apple’s Store Layout: and meaningful customer experience
Supervised Learning will be used to train the AI model, based on the following sample personas:
• Minimalistic and sleek design
• Store layout encourages customers to explore, leads Persona Demographic Interests Appographic Behavior In-Store Behavior
to sales
Browse through devices with a sleek
Female Photography, Pinterest, Filmora,
Ikea’s Room Displays: Student design, good camera, high end
Age: 18-24 Fashion Canva
smartphones
• Realistic, furnished room displays
Browse through devices with a good
• Helps customers to visualize how the furniture will Male Gaming, Gaming Apps, Social
Employee quality processor, mid range
integrate in their own homes Age: 18-24 social media Media Apps
smartphones
 Our Solution
Action Process Backend

Customer walks into the Facial Recognition cameras detect Facial recognition cameras track existing customers, and feed data of first time visitors to the AI,
Galaxy Lab the customer which assigns a demographic profile to them

Customer arrives at a Neurovision & FMRI trackers track Neurovision trackers create a heat map of the store on basis of metrics like eye contact time and FMRI
shelf their movements will keep a record of decision making patterns and other behavioral traits

Customer requests Salesperson gets personalized sales Based on the consumer data gathered through facial recognition, the AI model will suggest a
personalized assistance pitch through AI recommendations personalized sales pitch to the salespeople, for effectively driving sales

Data from existing Samsung Device

Behavioral data Sample Personas
Metrics for Users Third Party
gathered from manually fed into
AI Generated Neurovision and
Ex: Appographic Targeting: If a customer Market Research
the AI for
Consumer Personas profile uses adobe premier, they are shown Insights
FMRI supervised learning
video editing features of phones in-store.

Promotion Campaigns Key Partnerships Outcomes

"Your Profile, Your Experience"
Event
In-store events where customers
can try out personalized AR glasses
And explore the store while receiving
personalized recommendations.
Influencer Collaborations
Partner with influencers & tech enthusiasts
who can showcase the superior shopping
experiences, and how the technology makes
the process easier and more enjoyable
Touch Based Campaign
Text
Digital Marketing Campaigns
Launch an interactive marketing campaign
and target tech savvy people to initiate a
store visit. Create 360-degree virtual store
tour videos that showcase the technology
and the personalized shopping experience..
Affectiva The marketing efforts lead to the
following:
To integrate their emotion
recognition technology into • Immersive in-store experience
Samsung's AI solutions.
• Attracts tech-savvy consumers
Neuro-Insight • Enhances customer engagement
To help Samsung use
neuroscience to develop • Increases in-store foot traffic
and test new multi-sensory
retail experiences. • Facilitates data collection for future
improvements.
Emotiva Ultimately, customers will swiftly transition
To help Samsung collect from consideration to action due to the
customer data through exceptional relevance and versatility of the
EEG headsets features and their uses.
Thank You!