ITC Limited: A Trusted

Brand Image Built on

Sustainability and
Innovation

ITC Limited, formerly known as the Imperial Tobacco Company of India Limited, is an
Indian multinational conglomerate with diversified business interests in sectors such as
cigarettes, hotels, paperboards and packaging, agri-business, and information technology.
Established in 1910, ITC has grown to become one of India's leading private sector
companies with a strong brand image that is synonymous with quality, trustworthiness,
and sustainability.
One of the key elements contributing to
ITC’s brand image is its commitment to
sustainability and corporate social
responsibility it consists of ;
Sustainable Practices in Quality and Innovation Hospitality Sector
Agriculture
ITC's brand image is also built on Furthermore, ITC's brand image is
One of the key elements a foundation of quality and bolstered by its strong presence in
contributing to ITC's brand image innovation. The company's the hospitality sector through its
is its commitment to sustainability products are known for their chain of luxury hotels under the
and corporate social superior quality and innovative ITC Hotels brand. Known for
responsibility. The company has features that cater to the evolving their world-class service,
been at the forefront of promoting needs of consumers. Whether it is luxurious amenities, and
sustainable practices in agriculture their range of premium cigarettes commitment to sustainability
through its e-Choupal initiative, or their FMCG products under practices, ITC Hotels have earned
which empowers farmers by brands like Aashirvaad and a reputation for being among the
providing them with access to Sunfeast, ITC has consistently best in the industry.
information, training, and market delivered products that meet high
linkages. This focus on standards of excellence.
sustainability has not only helped
improve the livelihoods of farmers
but has also enhanced ITC's
reputation as a socially
responsible corporation.