ELEMENTS OF

BUSINESS
COMMUNICATION

Prepared by:
JINKY V. COLOYAN
 Definition

COMMUNICATION

Elements Conclusion
 C O M M U N I C AT I O N
Definition
The word “Communication” has come from the Latin
word “communis”, which means common.
Thus, communication signifies sharing of ideas in common.

An exchange of facts, ideas, opinions or emotions by

two or more persons.
(W. H. Newman and C. F. Summer)

P R E S E N TAT I O N T I T L E
The process of transmitting information and understanding
from one person to another or from one unit to other unit
with a view to getting the desired response from the receiver.

The process of sending and receiving messages.

However, communication is effective only when the message is
understood and when it stimulates action or encourages the
receiver to think in new ways.”

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ELEMENTS
BASIC
ELEMENTS
Message Channels

P R E S E N TAT I O N T I T L E
Sender Symbols

Receiver Feedback

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 ELEMENTS
FUNDAMENTAL
ELEMENTS Clarity of Messages
Writing or communicating with clarity is perhaps one of the most
important elements of business communication, explains ZenBusiness.

Organized Communication Structure

P R E S E N TAT I O N T I T L E
Following logical structure is easy for a reader or a listener, as it is one
that most people have been taught to understand. that includes a
beginning, a middle and an end.

Targeting Hour Audience

Understand your audience. When you communicate with a customer, choose
the vernacular that he will understand, rather than terminology that is outside
his knowledge.

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 ELEMENTS
FUNDAMENTAL
ELEMENTS Consistency of Messages
Be consistent in your communications; do not take opposing stances,
which serves only to confuse the listener or the reader.

Choosing the Right Medium

P R E S E N TAT I O N T I T L E
The medium used for business communication lends credibility to the
message, so stick with the medium that supports the message.

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 Structure Clarity Consistency Medium

A good Effective business A good The medium used

P R E S E N TAT I O N T I T L E
communication is communications communication for business
characterized by three get right to the system should communication
structural elements point, say exactly provide consistent lends credibility to
divided into opening, what is meant performance. the message, so
body, and close. without inserting Therefore, stick with the
double-speak and consistency is medium that
conveyed in the important when supports the
simplest terms you deliver your message.
possible. message to
audience.

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CONCLUSION

To summarize, by knowing the key

elements of business communication, it
will be beneficial for employee to develop

P R E S E N TAT I O N T I T L E
their communication skills in business
organization which can leads to the
organization’s success in the future.

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“ ALTHOUGH WE LIVE IN AN INFORMATION
TECHNOLOGY AGE, WE OFTEN FIND OURSELVES
IN FAILURE TO COMMUNICATE SITUATIONS.
”
Johnny Tan

P R E S E N TAT I O N T I T L E
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REFERENCES:

https://www.yourarticlelibrary.com/business-communication/busine
ss-communication-meaning-elements-and-features-with-diagram/70
142

https://smallbusiness.chron.com/barriers-effective-business-c
ommunication-2886.html

P R E S E N TAT I O N T I T L E
https://multimaticsid.medium.com/4-key-elements-of-business-com
munication-518916640f3c

Hopkins, L. (2015). The 7 Essentials of Business

Communication. Business Know-How, NY: USA.

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