OPTIMIZING TWITTER

Luthfi Firdaus, S.E., M.M.

Fakultas Ekonomi dan Bisnis
Universitas Lampung
OPTIMIZING TWITTER

On your profile page,

Your name on Twitter Pack your one-line bio use your business
acts like a <title> tag with keywords address as your
location
• Your username, or • Your Twitter bio • Doing some helps
Twitter handle, serves as the page with local searches.
should relate to <description>
your brand, metatag and is
company name, or limited to 160
campaign and be characters. Use
easy to remember. resume-style
It can include a language and
keyword or topic include some of
area. your primary
search terms.
OPTIMIZING TWITTER
Brand your Twitter cover
(header) image
• Use your standard
business logo, logotype, or
a photo showing one of
your products or services,
resized to the current cover
dimensions of 1500 x 500
pixels
Include keywords and hashtags
in your tweets and retweets
whenever possible
• That way, you offer search
engines more than a time
stamp. With its 280-
character limit on text,
Twitter might be a good
place to use those single-
word terms. Use keywords
in your Twitter hashtags,
too.
• Twitter no longer counts
multimedia attachments,
links, quoted tweets, or
@names against the 280-
character limit on a tweet.
Remember the importance of
the initial 42 characters of a
tweet
• They serve as the <title>
tag for that specific post.
Search engines will index
the full tweet, however,
and Twitter will include the
entire post in the <title>
tag if users click on an
individual post.
OPTIMIZING TWITTER

Maximize retweets as
Increase your
Format your retweets a measure of
visibility
popularity
• Because a quoted • Write interesting • When linking to
tweet doesn’t content or share your Twitter
count against your good articles, profile from other
character limit, especially when sites, use your
you probably want the direct link to name or company
to keep the detailed content name rather than
original tweet goes to your own your Twitter
intact site. handle as the
anchor text for the
link
RESEARCHING OTHER BRANDS ON
TWITTER
 How often are they tweeting each day?
 What are they tweeting about?
 How are they handling customer comments, inquiries, and complaints online?
 How often are they dropping links?
 Are they offering discounts, freebies, or other perks to their followers?
 In what way are they bantering good-naturedly with both brands and individuals?
 Have they created and/or are they on any Lists?
 What kinds of accounts are they following?
 Does it appear that more than one person is running their account?
 What is setting their Twitter apart from the rest?