MARGADHARSHI:

• In August 18 Kalpataru institute of technology was conducted

margadharshi event.
• In that programe we promote our college to under graduation student
of various college
• In that event we selected social media platform like instagram,etc
to reach the students
Promoting an E-commece brand:
• Audience Analysis: Revisit your target audience and refine your buyer personas.
Understand their pain points, preferences, and behaviors better to tailor your
messaging accordingly.
• Brand Storytelling: Craft a compelling narrative around your brand. Highlight
what makes your products unique and why customers should choose your brand
over competitors.
• Content Strategy: Develop engaging content that resonates with your audience.
This could include blog posts, social media content, videos, or interactive
experiences.
• Social Proof: Showcase positive reviews, testimonials, and user-generated content
to build trust and credibility with potential customers.
• Incentives and Promotions: Offer discounts, promotions, or exclusive deals to
incentivize purchases and encourage repeat business.
• Email Marketing: Utilize email campaigns to nurture leads and stay top-of-mind
with your audience. Personalize your messages based on customer preferences and
behavior.
• Partnerships and Collaborations: Explore partnerships with influencers,
complementary brands, or industry experts to expand your reach and tap into new
audiences.
• Analytics and Iteration: Continuously monitor the performance of your
marketing efforts and adjust your strategies based on data insights.
Experiment with different tactics to see what resonates best with your audience
Create 3 add lines of a new coffee brand in the market:
• "Wake up to a bold new flavor experience with our artisanal roasted beans,
crafted to perfection for the discerning coffee connoisseur.“
• "Indulge in the rich aroma of our ethically sourced beans, curated from
sustainable farms around the globe, for a guilt-free coffee indulgence.“
• "Experience the perfect balance of smoothness and intensity in every sip,
meticulously roasted to unlock the true essence of coffee in every cup.“