Assessment of Local

Fruits Wholesale
Market
This presentation will examine the key aspects of the local fruits
wholesale market, including storage, display, market conditions,
selling prices, and marketing strategies. We will provide a
comprehensive analysis to help understand the current state of the
industry and identify opportunities for improvement.

aa
by anna sh
Research methodogy
1. Conducted on-site visits and inspections of local fruits
wholesale markets to observe storage facilities, display
practices, and overall market conditions.

2. Interviewed market operators, vendors, and buyers to gather

insights on supply dynamics, pricing, and marketing strategies.
3. Analyzed market data, including historical price trends, sales
volumes, and import/export figures to understand the overall
market landscape.
Storage Conditions and
Facilities
The assessment of the local fruits wholesale market revealed well-
maintained storage facilities with optimal temperature, humidity, and
ventilation controls. Fruits were systematically stacked and organized
to maximize air circulation and minimize spoilage. Robust inventory
management systems ensured timely rotation and distribution of the
fresh produce.
Shelf life assessment
Ambient Storage 1
Analyzed the shelf life of various
fruits stored at room temperature,
noting variations in ripening times 2 Refrigerated Storage
and susceptibility to spoilage. Evaluated the impact of controlled
temperatures on fruit freshness,
identifying optimal storage
Packaging Assessments 3 conditions to extend shelf life for key
Tested different packaging materials produce items.
and methods to determine their
efficacy in preserving fruit quality
and preventing premature decay.
Fruit Display and Presentation
Diverse Fruit Displays
Wholesale markets feature a
wide array of colorful, fresh
tropical fruits displayed in
eye-catching crates and
baskets to attract customers.
Impeccable Presentation
Meticulous attention is paid
to the presentation of fruits,
ensuring they are
meticulously arranged and
the stalls are spotlessly clean.
Engaging Customer
Experience
The energetic, interactive
atmosphere of the fruit
market encourages
customers to browse the
displays, interact with
vendors, and select the best
produce.
Market Infrastructure and Facilities
Wholesale Transportation Storage Capacity Sanitation and
Facilities Access Hygiene
Cold storage
The local wholesale The market is facilities at the While the market
market features located adjacent to market are limited, maintains basic
large open-air stalls a major highway, with only a few sanitation
and sheds where allowing easy small refrigerated standards, there is
produce is access for trucks units available. This room for
displayed and sold. and other vehicles poses challenges improvement in
These structures to transport large for maintaining the areas like waste
provide shade and volumes of fruits freshness and shelf management, pest
some basic and vegetables. life of highly control, and
protection from the However, limited perishable ensuring proper
elements, but lack parking and produce. food safety
advanced climate congestion can be practices among
control systems. issues during peak vendors.
trading hours.
Prevailing Selling Prices

$1.25 $2.50 $3.75

Banana Mango Papaya
Average wholesale price per Average wholesale price per Average wholesale price per
pound pound pound

The prevailing wholesale prices for popular local fruits fluctuate based on seasonality, supply, and
demand. Bananas typically sell for around $1.25 per pound, while mangoes and papayas command
higher prices of $2.50 and $3.75 per pound respectively. These prices represent the average range
observed at the wholesale market over the past few months.
Supply and Demand Dynamics
Seasonal Fluctuations
Fruit supply and demand varies
throughout the year, with peak
seasons for different produce.
Understanding these cycles is crucial
for effective inventory management.
Market Competition
The local wholesale market faces
competition from other regional and
national distribution channels.
Monitoring competitor pricing and
offerings can inform strategic pricing
decisions.

Consumer Preferences
Changing consumer tastes and dietary trends impact demand. Adapting the
product mix to cater to emerging preferences can drive sales.
Marketing Strategies and Promotional
Activities

Promotional Online Presence Partnerships Targeted

Events Advertising
Establishing a strong Collaborating with
Hosting regular online presence local chefs, Carefully planned
promotional events through a website influencers, and advertising
like fruit sampling, and social media community campaigns, both
recipe channels can help organizations can online and offline,
demonstrations, and the market connect help expand the can effectively
competitions can with customers, market's reach and promote the
attract customers showcase its tap into new market's unique
and raise awareness products, and share customer segments. offerings and attract
of the market's updates. new customers.
offerings.
Key Findings

1 Inadequate Storage Facilities 2 Limited Fruit Display

Many wholesalers lack proper cold Fruit displays are often cramped and
storage and temperature control, leading disorganized, making it difficult for
to faster fruit spoilage and reduced shelf buyers to effectively evaluate and select
life. produce.

3 Pricing Inconsistencies 4 Untapped Marketing Potential

Selling prices vary significantly between Wholesalers have not fully leveraged
stalls, with little transparency around marketing strategies and promotional
factors influencing pricing decisions. activities to attract new customers and
increase sales.