Group 7

Commercial
Culture and
Popular Culture in
the Digital Media
DANICA L. ESPINA
01 Yahoo-Nielsen
Survey of 2013
Top 3 sources of media consumption in the
Philippines
 3 Sources of Media Consumption in the
Philippines

01 Television 02 Radio

Continually Rising
03 Internet Usage
 Digital Media
Digital media in the
Philippines has experienced
significant growth and
transformation in recent years,
shaping the way people
communicate, consume
content, and engage with
online platforms.
Commercial Culture
 Commercial culture, then,
refers specifically to
advertising forms of mediated
culture: culture designed to
sell a product. By this
definition, advertisements are
commercial culture.
Popular Culture in the
Digital Media
 Popular culture is a movement that
was started in order to give voice to
the common masses through
different forms of media, such
as television shows, technology,
magazines, folklore, sports, movies,
contemporary books, paintings,
sports, fashion, pop music, and so on.
 The Prominent will
Primarily use of Literature
and Scholarship of the
Following Authors
The Prominent will Primarily use of
Literature And Scholarship Of The
Following Authors

Bienvenido Lumbera - for

popular culture and its origin
and implications
The Prominent will Primarily use of
Literature And Scholarship Of The
Following Authors

Michael Hauben - for the theory

of the Netizen and his
perspectives on the individual
as a user of social media
The Prominent will Primarily use of
Literature And Scholarship Of The
Following Authors

Herman and Chomsky - on

the political-economic
implications of media
The Prominent will Primarily use of
Literature And Scholarship Of The
Following Authors

McCombs and Shaw - for the

Agenda -Setting Theory of
media and its implications
The Prominent will Primarily use of
Literature And Scholarship Of The
Following Authors

Graeme Turner AO is Emeritus

Professor of Cultural Studies at
the University of Queensland,
Australia. He is one of the
founding figures of media and
cultural studies in Australia, and a
leading figure internationally.