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Breaking Assumptions
Breaking Assumptions
Pablo G. Tello
EU Office/IdeaSquare
CERN
P. G. Tello
… yes, but how?
P. G. Tello
The most difficult to achieve is to…
Challenge Assumptions
P. G. Tello
A useful technique
LATERAL THINKING is a method of thinking
concerned with changing concepts and perception.
It is about discovering what is not immediately
obvious, and about ideas that may not be
obtainable by using only traditional step-by-step
logic.
P. G. Tello
Logical thinking is primarily
concerned with judging the
true value of statements and
seeking errors. It is very
helpful when we implement
solutions.
?
…without breaking up the
old pattern which has been
so useful and arranging the
old information in a new
way.
P. G. Tello
Breaking up the
old pattern and
generating a
new possibility
P. G. Tello
Lateral vs Logical thinking…
Logical search Lateral search
Purpose: search for the best one. Purpose: To loosen up rigid patterns
and provoke new patterns.
P. G. Tello
Logical vs lateral thinking…
One
Answer
Brainstorming, Wide
Begin free association, space of
Logical with one questioning solution
thinking problem assumptions possibilities
process
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Enough theory…
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Exercise 1
How would you divide a square
into four equal pieces?
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Solution 1
Did you consider any of these?
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Exercise 2
Problem:
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Solution 2
One tree is planted on top of a
hill.
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Exercise 3
IX
Add a single line to turn
this into a six;
generate as many solutions
as you can.
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Solution 3
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Exercise 4
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Solution 4
Flip/Flop
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Exercise 5
There are six glasses in a row. The first three are full of water,
and the next three are empty.
By moving only one glass how can you make them alternate
between full and empty?
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Solution 5
Pour the water from the 2nd glass into the 5th glass.
P. G. Tello
Exercise 6
We are in the 50’s so no mobiles exist
yet. You are driving down the road in
your car on a wild, stormy night in a
lonely place.
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Solution 6
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Exercise 7
I + IX = X
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Solution 7
I + IX = X
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Exercise 8
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Solution 8
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Exercise 9
Suppose you want to start restaurant and have difficulties to come up with
ideas. You then decide to list three assumptions and reverse them.
Assumption Reverse
• a) Restaurants have menus either written, verbal • a’) Restaurants have no menus of any kind.
or implied.
• b’) Restaurants give food away for free.
• b) Restaurants charge money for food.
• c’) Restaurants do not serve food of any kind.
• c) Restaurants serve food.
P. G. Tello
Solution 9
Reverse Idea
• a’) Restaurants have no menus of any kind. • a’) The chief informs the client of what he bough that day. Asks
the customers what ingredients appeal to them and cooks an
exclusive dish. Recipe will be sent to them by email.
• b’) Restaurants give food away for free.
• b’) An outdoor café where customers pay for time instead of
food. Use a time stamp to charge by the minute. Selected food
• c’) Restaurants do not serve food of any kind. or beverages are sold for free.
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Messages to take home…
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Most important…
Challenge assumptions
and
Generate new different solutions
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Exercise…
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Establishment one: Insurance Company
• b) • b’) • b’’)
• c) • c’) • c’’)
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Establishment two: Prison
• b) • b’) • b’’)
• c) • c’) • c’’)
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Establishment three: Pick your own one
• b) • b’) • b’’)
• c) • c’) • c’’)
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To read further…
P. G. Tello
Thank you
Any questions?
P. G. Tello