COLGATE COMPANY EBM 640 GROUP PROJECT

Click to edit Master subtitle style BY: KUBRA LAWAN BADAWI GAURAV GOVIND SANTOSH ACHARYA LOKENDRA

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Mission and Goal

To provide Colgate with a significant competitive advantage by reducing total delivered cost, extending technology resources and developing excellence in purchasing, logistics and sourcing processes.

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Global Mission and Goal

Bed innovative leader with our

brands everyday in every home

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Global Diversity

Recognizing and valuing the many differences that make us who we are is vital to our culture. This diversity includes more than the obvious traits, like nationality, culture, race and gender. Our diversity also encompasses many differences that are not so easily seen, such as life experiences, religion, sexual orientation and family situations.
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Cont.

"Our objective is to live our Managing with Respect principles by fostering an inclusive workplace that mirrors the diversity of the global marketplace. Such an environment will provide all Colgate people with the opportunity to make unique contributions to our overall business success."
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Global Ethics and Compliance Committee

To assist the Audit Committee of the Board of Directors in overseeing the Global Ethics & Compliance Organization and its activities by providing senior management oversight. To assist the Global Ethics & Compliance Organization in accomplishing its mission by providing cross-functional resources to the Organization where appropriate.
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Cont.

To provide feedback to and consult with the Global Ethics & Compliance Organization, thereby providing that Organization with clear cross-functional input as to the appropriateness and effectiveness of the Organizations initiatives. To provide to the Global Ethics & Compliance Organization such other assistance and support as may from time to time be considered 5/3/12 appropriate by the

POSITION IN GLOBAL MARKET

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Government policy

It is our policy to work cooperatively with local and national government; issues may arise that affect our operations. After careful consideration, the Company will offer opinions and recommendations to governments on particular issues to support our business goals and needs.

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Human Resources

Equal opportunity for employees at all levels regardless of colour, race, gender, gender identity, age, ethnicity, national origin, sexual orientation, marital status, veteran status, disability or any other characteristic protected by law; A safe and healthy workplace protecting human health and the environment; Paying employees a wage that enables them to meet at least their basic needs, and providing employees the opportunity to improve their skills and capabilities;
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Social Responsibilities

Supporting Communities in Thailand, India and Nepal Partnering with the Moroccan Ministries of Health and Education Serving Rural South Africans with a Mobile Dental Clinic Providing Assistance to Communities in Need in Mexico and Brazil Encouraging Good Oral Health and Environmental Responsibility in the Philippines 5/3/12

Strategy

- They take their product and change it a little bit by adding or deducting a certain taste to the product so that it can meet the consumers needs. - Colgate also understands that consumer decision making is very important that's why they market their products to be the #1 doctor's approved and FDA approved recommended toothpaste. - Colgate's major advantages are the strength of its brand and its strong, global presence 5/3/12

Future Branding Strategy of Colgate

Colgate established the Global Child Dental Health Taskforce. For maintaining the Brand Equity in the market, to develop new products, Colgate may give emphasis on Research and Development Projects. Colgate Branding Strategy has a objective strengthening its' business promotion network. The company is undertaking advertising strategies and campaigning programs with the objective of reaching to the customers of India across income classes.

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Recommendations

Colgate should emphasize on digital marketing i.e online purchase. should use colorful paste to create uniqueness. should hire celebrities for advertisement. order to strengthen its' Brand Image in the urban market of India, Colgate may launch some oral care products specifically targeting the urban youth and the urban rich class.
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Colgate They In

Conclusion

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THANK YOU!

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