WHAT IS

DESIGN THINKING?
 For the Chief Executive Offi cer, Tim Brown of IDEO,
design thinking is “a discipline that uses the designer’s
sensibility and methods to match people’s needs with what is
technologically feasible and what a viable business strategy can
convert into customer value and market opportunity”, IDEO is
a consulting company founded in California in 1991 that uses
the design thinking approach to design thinking approach to
design products, services, environments, and digital
experiences. Therefore, design thinking is a combination of
desirability, feasibility and viability based from the definition
of Brown.
 Basically, design thinking is a constant process of trying
to find innovative solutions to problems through deep
understanding and empathy of the target user. It seeks to
develop complete understanding of the people involved in
the problem through solution-based approach and not those
common problem-solving methods. Design thinking offers a
means of digging that bit deeper to disclose ways of
improving user experiences.
Usually, design thinking involves the process of
questioning. Simply, said process involves enquiring about the
problem, enquiring on the assumptions and enquiring on
what the implications would be. Ideas are usually formed by
brainstorming sessions in order to re-structure the problem in
human-centric ways.
 Solving problems requires performing the appropriate
type of research, forming prototypes and testing the products
and/or services to discover new approaches in satisfying
user’s needs. This thinking also involves experimentation and
trying our concepts and ideas.
Airbnb made use of design thinking from the human
insights that people wanted to share and leverage their assets,
hence the birth of “shared economy”. Apple did design
thinking and made the phone a remote control of everyone’s
lives. Due to the fact that design thinking is problem-solving
oriented, it becomes striking not only for corporations but also
to entrepreneurs, who want to run customer –oriented
businesses and provide the best products to their clients.
ADDITIONAL INFORMATION
ABOUT DESIGN THINKING

Learning Design Is Design Thinking

Thinking Right For You

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