Research Proposal

on Impact of Music
Steaming Platform
on Artist Revenue

Research
Methodology
Course Code: MKT
412
 Background of the Study

Music streaming platforms Music streaming platforms

have revolutionized music have revolutionized music
consumption. consumption.

Global streaming revenue Key issues include artist

statistics (2020 and 2025 compensation, user loyalty, and
projections). influencing factors.
 Problem Statement

Equitable artist compensation in the

In the realm of music streaming dynamic landscape of music streaming
platforms, there's a noticeable platforms is a prominent challenge.
research gap in understanding This study aims to explore these
how challenges interact and challenges and identify optimization
collectively shape artist revenue.. opportunities for the benefit of artists
and the broader music streaming
ecosystem.
(Jones, 2023; Gopal et al., 2022; Fly, 2023; Mangset et al., (Jones, 2023; Gopal et al., 2022; Fly, 2023; Mangset et al.,
2023; Meyn et al., 2022). 2023; Meyn et al., 2022).
Research Objectives & Research Questions

Research Objectives
Analyze and evaluate factors affecting “Artist
Revenue”.
Research Questions

01 02 03 04

How does online How does real How do

How do platform
music sharing income growth remuneration
features affect
affect artist affect artist models affect artist
artist revenue?
revenue? revenue? revenue?
Significance of The Study

Exploring the complex

connection between Insights into
0 0 macroeconomic
artist revenue and
1 3 variables influencing
music streaming
platforms. artists' financial security.

Practical advice for Valuable for

0 0
artists to maximize aspiring musicians
3 4 and industry
online visibility.
participants.
Chapter 03

Research
Methodology
Theoretical Framework

Platform Features
H1

H2
Online Music Sharing

Artist Income
H3
Real Income Growth

H4

Remuneration Models

Independent Variables Dependent Variable

 The study's focus on
Explains that a sample of
examining the impact of Defines the population
385 artists is selected based
music streaming as artists with music on
on genre, popularity,
platforms on artist streaming platforms.
location, and platform.
revenue.

01 02 03

04 05
Population
States that the sampling
Highlights the & frame is constructed from
significance of this publicly available artist
sample size for Sampling profiles and data from major
statistical accuracy. music streaming platforms.
 Details the use of a stratified random sampling
approach to ensure representation across various
Sampling factors.
Method & Clarifies that the sample size of 385 artists was
determined based on a 95% confidence interval and a
Sample Size 5% margin of error.

Emphasizes the importance of this sample size in

offering representative insights.

Highlights the inclusion of artists from different

genres, popularity levels, and geographic regions.

Conveys that surveys, online activity data, and income

records are used to gather information from the
selected artists for a comprehensive examination.
Operational Definition

Operational research is a systematic The research utilizes advanced

and analytical approach used across statistical and data analysis techniques.
various fields.

Operational
Definition

Independent variables include platform

In this study, it plays a pivotal role in
features, online music sharing, real
understanding the impact of music
income growth, and remuneration
streaming platforms on artist revenue.
models.
Measurement & Scaling

5-Point Likert Scale

Strongly Strongl
Serial Statements Disagree Neutral Agree
Disagree y Agree
Data Collection Data Analysis
Explains the steps for data validation,
Outlines the comprehensive data collection
normality testing, and reliability testing.
strategy.

States that the analysis will be conducted using

Emphasizes the administration of survey the Statistical Package for the Social Sciences
questionnaires to the selected 385 artists. (SPSS).

Specifies data sources for online music

Conveys the importance of hypothesis testing
sharing, including web scraping and publicly
and result interpretation in the analysis.
available online sharing data.

Mentions the collection of artist revenue Specifies that multiple regression will examine
data from interviews, financial records, the collective influence of independent
and industry reports. variables on artist revenue.
Work Plan
Serial no. Items Time in week
1 Planning and preparatory work 5 weeks

2 Recruitment and training the research assistant 5 weeks

3 Preparation and pretesting the questionnaire 3 weeks

4 Finalizing the questionnaire 2 weeks

5 Data Collection 5 weeks

6 Data editing, cleaning, coding and entry 3 weeks

7 Data processing 3 weeks

8 Data Analysis 4 weeks

9 Preparation of draft report for key results 5 weeks

10 Finalization of the report 5 weeks

Total Duration 40 weeks

Budget Plan
Serial No. Description Amount (BDT)
Data Collection and Surveys
1. Survey Questionnaire Development 10,000
2. Printing of Survey Questionnaires 5,000
3. Survey Administration (online distribution, mail, etc.) 25,000
4. Compensation for Respondents (gift cards, incentives) 35,000
Statistical Software and Analysis
1. Purchase of Statistical Software (e.g., SPSS license) 15,000
2. Data Entry, Cleaning, and Coding 20,000
Qualitative Data Collection
1. In-Depth Interviews (if applicable, includes travel expenses) 50,000
2. Transcription and Analysis Software 10,000
Secondary Data Collection
1. Access to Industry Reports and Publications 7,500
Research Materials
1. Stationery (paper, pens, notebooks, etc.) 5,000
2. Printing and Photocopying (for questionnaires and reports) 12,500
Travel and Field Work (if required)
1. Transportation and Accommodation (if conducting face-to- 40,000
face interviews)
Miscellaneous Expenses
Thank You!