MANAGEMENT AND

LEADERSHIP
P R E S E N TAT I O N B Y:
INSHA KHAN (S24BAC001)
NABIA RASHID (S24BAC003)

D AT E : 0 6 - J U N E - 2 0 2 4
PROJECT OVERVIEW:

• Insights about management consultants and conducting an on site analysis of organization.

• Practical insights acquired throughout the management course and their implantation on corporate
world.
• Development of analytical skills.
• Professional networking
• Integration of key concepts including organizational culture, strategic management and
innovations.
• Ethical leadership and corporate social responsibility.
VISIT OVERVIEW:

• For this project we choose Oula a consultancy and marketing company.

• We conduct our interview with Mr Yasir , the project manager at Oula with background in Data
analytics.
• Upon arrival we saw a panic situation there as they were not prepared for us despite our scheduled
visit.
• During our interview, we observe some sort of discomfort as we questioned him.
Oula, a distinguished private limited
entity established in 2021 through a
strategic alliance with Kantar, Pakistan,
specializes in offering consulting services,
data collection, field services, and
comprehensive market research solutions.
The company primarily focuses on
product analysis, delivering insightful
analytical reports to its esteemed business
partners. Oula's core operation involves
data acquisition through local
contributors, primarily focusing on door-
to-door surveys to gather consumer
feedback on various products.
Based on what we've read after conducting an interview, it seems
like the organization's mission is to help brands and companies
all over the world meet their research and growth goals. They do
this by providing expert insights, using advanced technology,
and offering strategic consulting. Their goal is to give practical
solutions that lead to meaningful and long-lasting growth in a
constantly changing market.

From our understanding, their vision is to become

the top global partner for brands and companies that
Mission and
want to succeed and adapt. They aim to be known
for finding growth opportunities in tough situations,
helping brands achieve long-term success, and
Vision
supporting sustained top-line growth with effective
strategies.
Hierarchical structure or Organogram of OULA:
 • CSD receives project from client.
• Before approving CSD discuss it with project
manager, Together they calculate.(feasibility, time
required for that project and required resources)
• Report back to client after discussing.

• Management and leadership practices.

Findings obtained • MR Yasir arranges meeting with KATTY
through operational department head MR Kashif (share necessary and
related information)
experiences: • Above practices shows their strategic planning
because they identify and make strategies.
• MR Yasir prepare questionnaire and guide and
hold a meeting with KATY head , field workers.
• Field workers held door to door interview, collect
details forward to Mr Yasir he made necessary
and finally forward it to client.
 Interpersonal roles:
• Director MR Noman and the Assistant Vice
President
Alignment of (represent company externally )
• Senior Vice President MR Syed Ahmer
Organizational Hussain(provides guidance to the employees)
• Department Heads like Kashif Rasheed (bridge
Hierarchy with communication between upper management
and employees)
Mintzberg's • Project mangers (direction to their teams)

Management Roles Decisional roles:

• Director MR Noman and the Assistant Vice
President
(playing a pivotal role in strategic decision
making)
• Senior Vice president also playing a role in
decision making of the company.

(continues on next
 • MR Kashif is also seen as playing a
decisional role (they make decisions about
departmental strategies and operations,
Alignment of exhibiting decisional responsibilities.
• Project managers (make critical decision
Organizational regarding resource allocation and project

Hierarchy with execution)

Informational roles:
Mintzberg's • Project mangers (communicate project updates
to both upper management and team members)
Management Roles • KATTY managers oversee operations, manage
data collection processes, and facilitate
communication within their teams, thereby
embodying various Mintzberg roles in their
day-to-day activities.
 Traditional Functions of Management Across
Organizational Positions:
PLANNING:
Directors and the Assistant Vice President :They
should create strategic plans for the expansion and future
course of the company.
Vice President (Syed Ahmer Hussain): Plan your
marketing research tactics to efficiently collect customer
data.
Directors of Departments (Kashif Rasheed): Plan
departmental operations and strategies to meet
organizational objectives.
Project managers: Create project plans by outlining the
goals, schedule, and scope of the work.
LEADING:
Directors and the Assistant Vice President :Provide
leadership and direction to inspire and motivate
employees.
Vice President (Syed Ahmer Hussain): Provide
guidance and leadership to the organization, setting a
vision for the team.
Directors of Departments (Kashif Rasheed): Lead
departmental teams, providing direction and support to
achieve departmental goals.
Project managers : Lead project teams, providing
direction and guidance to achieve project objectives.
 Traditional Functions of Management Across
Organizational Positions:
ORGANIZING:
Directors and the Assistant Vice President :.
Organize resources and structure the organization to
achieve its goals.
Vice President (Syed Ahmer Hussain):. Organize
marketing research efforts and resources effectively.
Directors of Departments (Kashif Rasheed):
Organize departmental resources and structure for
efficient operations.
Project managers: Organize project teams, assign
tasks, and coordinate resources effectively.
CONTROLLING:
Directors and the Assistant Vice President :Monitor
organizational performance and make adjustments as
needed.
Vice President (Syed Ahmer Hussain): Monitor the
effectiveness of marketing research strategies and make
adjustments as necessary.
Directors of Departments (Kashif Rasheed): Monitor
departmental performance and implement controls to
ensure adherence to strategies and goals.
Project managers : Monitor project progress, track
performance against milestones.
 Power Distance:
In Pakistan's high power distance culture, Oula's
consultancy should provide clear directives from
leaders, and marketing strategies should reflect respect
for authority and traditional structures.

Application of Individualism vs Collectivism:

Hofstede’s work
In Pakistan's collectivist society, Oula's marketing
strategies should emphasize community, family values,
and group benefits over individual achievements.
culture:
Uncertainty avoidance:
For Oula in Pakistan, high uncertainty avoidance means
emphasizing clear processes, detailed planning, risk
management, and marketing strategies that provide
assurances and guarantees.
 POLITICAL FACTORS: ECONOMIC FACTORS:
1- Political instability 1- Inflation
2- Regulatory changes 2-Fluctuating exchange rates

PESTLE analysis or 3- Taxes and tariffs. 3- Unemployment rates

external factors SOCIAL FACTORS:

1-Cultural trends
TECHNOLOGICAL
FACTORS:

influencing OULA: 2-Young tech-savvy

population
1-Advancements
2- Robust digital
infrastructure
3-Norms
3-Online platforms

LEGAL FACTORS: ENVIRONMENT

1- Laws related to data FACTORES:
2- Intellectual property rights 1-Climate change
3- Industry specific 2- Eco-friendly
regulations 3-Weather change
 SWOT Analysis on OULA:
OPPORTUNITES: THREATS:

1-Economic Growth( opens new commercial
prospects)
2-Young tech-savvy population(creative digital
marketing techniques)
3-Digital infrastructure(effective campaigns)
4-Sustainability Practices(eco-friendly practices)
5-Regulations(trade policies)
1-Political instability( changing laws and political
climate)
2-Inflation rates(increase of cost price and decrease
of purchasing price)
3-Infastructure(customer data and insights of
company)
4-Exchange rates fluctuating(international contracts
and general stability)
5-legal compliance, New technologies, trade
policies.
 SWOT Analysis on OULA:
STRENGHTS:
1.Timely Delivery (Oula consistently submits
research reports before the deadline, which is a
significant strength)
2.Authentic Data Collection(the authenticity of the
collected data. consumer feedback, obtains accurate
and reliable market information, mitigating the risk
of data forgery)
3.Client Trust and Loyalty(commitment to quality
work and timely delivery has earned the trust and)
WEAKENESS:
1-Reliance on Traditional Data Collection Methods:
Oula's reliance on door-to-door surveys as the
primary method of data collection may become a
weakness in the future. With the emergence of
online surveys and digitalized approaches to data
collection, Oula faces the threat of being outpaced
by competitors adopting more efficient methods.
THANK YOU!