• Submitted By: Warisha Ghazal.

• Roll No: 108-231100.

• Submitted To: Sir Nadir.
• Subject: Introduction to Computing.
• Topic: Social Media Platforms.
• Date: 20/05/2024.
SOCIAL MEDIA
PLATFORMS
History, Cons, Pros, Role,
Uses and Awareness
About Uses Of Social Me-
dia Platforms
Content:
01 Social Media Platforms

Definations and Explanation 1

History of some popular Social Media 2
Platforms

02 Pros and Cons

Advantages of Social Media Platforms 1

Disadvantages of Social Media Platforms 2

03 Role, Uses and Awareness about Social Media Plat-

forms
Roles and Uses of Social Media Platforms 1
Awareness about its uses 2
Social Media Platforms
Social media refers to online platforms or
tools that allow users to create,share, and
interact with content, information, or other
users in a virtual environment .The term
"social media" is a broad term that
encompasses wide range of platforms and
services, including but not limited to:
 Social Media Platforms
-Social networking sites (e.g. Face-
book,
LinkedIn)
- Microblogging platforms (e.g. Twitter,
TikTok)
- Photo and video sharing platforms
(e.g. Instagram, YouTube)
Social Media Platform
- Messaging apps (e.g. WhatsApp,
Snapchat)
- Online communities and forums
(e.g. Reddit, Quora)
- Blogging and vlogging platforms
(e.g. WordPress, YouTube)
Social Media Platform
Social media is characterized by its ability
to facilitate user-generated content, social
interaction,and real-time communication. It
has become an integral part of modern life,
used for personal and professional pur-
poses, including communication, network-
ing,
Social Media Platforms

History:
-1960s: The first social media platform, Bulletin Board
Systems (BBS), emerged, allowing users to connect to
a central server via a dial-up modem to access and
share information.
- 1990s: The internet became widely available, and
social media platforms like (link unavailable) (1997),
LiveJournal (1998),and Friendster (2002) gained popu-
 Social Media Platform

-2004:Facebook launched, revolutionizing social media

and becoming the largest platform globally.
- 2005: YouTube emerged, focusing on video sharing.
- 2006: Twitter launched, popularizing microblogging.
- 2010s : Instagram (2010 ), Snapchat (2011),
and TikTok (2016), originally (link unavailable) gained
widespread use.
Famous Social Media Platforms

Facebook Whatsapp YouTube Instagram

Function Functions
A messaging app for
Functions Functions
A visual-based plat-
A social networking A video-sharing plat- form for sharing pho-
sending text mes-
platform where sages, making voice form where users can tos, videos, and sto-
users can share up- and video calls, and upload, share, and ries, with a focus on
dates, photos, and sharing media, with a view videos, from mu- creativity and commu-
videos, and connect focus on privacy and sic and educational nity.
with friends, family, security. content to vlogs and
and colleagues. live streams.
Advantages of Social Media Platforms

Pros:
1. Global connectivity: Social
media platforms have made it possible to connect with
people worldwide, fostering global communication and
collaboration.

2. Information sharing: Social media platforms

Advantages of Social Media Platforms

3. Networking: Social media platforms offer a power-

ful tool for professional networking, career development,
and business opportunities.

4. Community building: Social media platforms

enable people to connect with others who share similar
interests, creating online communities and support
groups.
Advantages of Social Media Platforms

5. Marketing and advertising: Social media

platforms provide businesses with a targeted and
cost-effective way to reach their audience, increasing
brand awareness and driving sales.
Disadvantages of Social Media Platforms

Cons:
1. Privacy concerns: Social media platforms col-
lect and use personal data, raising concerns about pri-
vacy
and data protection.

2. Cyberbullying and harassment: Social media

platforms can be breeding grounds for bullying,
Disadvantages of Social Media Platforms

3. Security risks: Social media platforms can be

vulnerable to hacking, cyberattacks, and identity theft.

4. Addiction and mental health: Excessive social

media use can lead to addiction, anxiety, depression,
and decreased attention span.
Disadvantages of Social Media Platforms

5. Misinformation and disinformation: Social

media platforms can spread false information,
propaganda, and fake news, contributing to the
erosion of trust in institutions and media.
Uses of Social Media Platforms

Uses:
1. Personal networking: Social media platforms
help people connect with friends, family, and col-
leagues.

2. Information dissemination: Social media

platforms share news, information, and ideas,
influencing public opinion and shaping cultural
Uses of Social Media Platforms

3. Marketing and advertising: Social media

platforms enable businesses to reach their target
audience, build brand awareness, and drive sales.

4. Community engagement: Social media

platforms facilitate online communities, discussions,
and mobilization around social causes.
Uses of Social Media Platforms

5. Research and feedback: Social media plat-

forms offer valuable insights into public opinions, pref-
erences, and behaviors.

6. Professional development: Social media

platforms provide opportunities for networking,
skill-building, and career advancement.
Uses of Social Media Platforms

7. Entertainment and education: Social media

platforms offer a range of entertainment and
educational content, from videos and live streams to
online courses and tutorials.
Roles of Social Media Platforms

Role:
1. Communication and connection: Social me-
dia platforms facilitate communication, enabling people
to stay connected with friends, family, and colleagues.
2. Information dissemination: Social media
platforms play a crucial role in sharing news,
information, and ideas, influencing public opinion and
shaping cultural narratives.
Roles of Social Media Platforms
3. Marketing and advertising: Social media
platforms have become essential channels for
businesses to reach their target audience, build brand
awareness, and drive sales.

4. Community engagement: Social media

platforms enable people to participate in online
communities, engage in discussions, and mobilize
around social causes.
Roles of Social Media Platforms
5. Entertainment and education: Social media
platforms offer a range of entertainment and
educational content, from videos and live streams to
online courses and tutorials.

6. Social mobilization: Social media platforms have

facilitated social movements, activism, and fundraising
efforts, amplifying marginalized voices and promoting
social change.
Roles of Social Media Platforms

7. Economic growth: Social media platforms

have created new job opportunities, enabled
e-commerce, and fostered innovation, contributing to
economic growth and development.
Awareness about uses of Social Media
Platforms
Raising awareness about the uses of social media
platforms is crucial for individuals, businesses, and
society as a whole. Here are some key aspects to fo-
cus on:

1. Personal branding: Social media platforms can

help individuals build their personal brand, showcasing
their skills, expertise, and personality.
Awareness about uses of Social Media
Platforms

2. Networking: Social media platforms provide

opportunities for professional networking, connecting
with colleagues, industry leaders, and potential clients.

3. Marketing and advertising: Social media

platforms offer targeted marketing and advertising
options, helping businesses reach their desired
audience and increase brand awareness.
Awareness about uses of Social Media
Platforms

4. Customer engagement: Social media platforms

enable businesses to engage with customers, respond
to feedback, and build customer loyalty.

5. Education and learning: Social media plat-

forms
offer access to educational resources, online courses,
and tutorials, making learning more accessible and
convenient.
Awareness about uses of Social Media
Platforms

6. Community building: Social media platforms

facilitate community building, connecting people with
shared interests, causes, and goals.

7. News and information: Social media platforms

provide real-time news and information,helping people
stay informed and up-to-date on current events.
Awareness about uses of Social Media
Platforms

8. Entertainment: Social media platforms offer a

range of entertainment options, including videos, live
streams, and influencer content.

9. Career development: Social media platforms

can help individuals develop their careers, find job
opportunities, and build professional relationships.
Awareness about uses of Social Media
Platforms

10. Social mobilization: Social media platforms

have the power to mobilize people around social
causes, raise awareness about important issues, and
drive social change.

By understanding these uses, individuals and busi-

nesses can harness the full potential of social media
platforms, maximize their benefits, and minimize their
risks.
Thank you
Warisha Ghazal
Rollno: 108-
231100