Strategy…Strategic Strategic Management a set of managerial decisions and actions that determines the long-run performance of a corporation Management • Drucker. “Management is the art of getting things done through the other peoples”. — Mary Parker Follett. “Management may be defined as the art of applying economic principles that underline control of men and materials in enterprise under consideration”. — Kimball and Kimball. SM Steps SM Model Environmental Variables Sapphire Mission Our mission is to be recognized as premier supplier to the markets we serve by providing quality yarns, fabric and other textile products to satisfy the needs of our customer Our mission will be accomplished through excellence in customer service, sales and manufacturing supported by teamwork of all associates Benefits of SM • The attainment of an appropriate match, or “fit,” between an organization’s environment and its strategy, structure and processes has positive effects on the organization’s performance. • Strategic planning becomes increasingly important as the environment becomes more unstable. Benefits – Cont. • Clearer sense of strategic vision for the firm • Sharper focus on what is strategically important • Improved understanding of a rapidly changing environment