Introduction to Marketing

Mix
Marketing mix is a crucial aspect of any business strategy, encompassing the 7Ps:
Product, Price, Place, Promotion, People, Process, and Physical Evidence. It plays a
vital role in creating a compelling offering and achieving competitive advantage.

by Shruti Varpe
Overview of Balaji Chips and Haldiram Chips

Balaji Chips Haldiram Chips

Balaji Chips, a popular snacks brand, offers a wide range Haldiram Chips, renowned for its authentic flavors and
of flavorful and crunchy chips that cater to diverse high-quality ingredients, has been a favorite choice for
consumer preferences. snack enthusiasts for many years.
Product: Features and Differentiation

1 Flavor Varieties 2 Unique Ingredients

Balaji and Haldiram offer an extensive Each brand takes pride in using high-
variety of flavors, ranging from classic quality, locally-sourced ingredients to
salted to spicy masala and tangy chaat create distinct and authentic flavors in
flavors. their chips.

3 Packaging Innovation
Both brands focus on innovative packaging that ensures the freshness and crispiness of the chips,
delivering an exceptional consumer experience.
Price: Pricing Strategy and Competitive
Analysis
Balaji Chips Haldiram Chips

Balaji Chips maintains competitive pricing, making it an Haldiram adopts a premium pricing strategy,
affordable and value-for-money snacking option for emphasizing the use of high-quality ingredients and
consumers across demographics. traditional recipes, justifying the higher price point.
Place: Distribution Channels and
Market Reach
1 Retail Market
Balaji and Haldiram chips are extensively available in local stores, supermarkets, and
convenience stores, ensuring easy access for consumers.

2 Online Presence
Both brands have established a strong online presence, offering their products through e-
commerce platforms to reach a wider customer base.
Promotion: Advertising and Sales
Promotion Strategies
Digital Marketing Promotional Events
Balaji and Haldiram employ digital Both brands organize promotional events and
marketing strategies, including social media sponsorships, engaging in various cultural
campaigns and influencer collaborations, to and sports events to enhance brand visibility.
engage with their target audience.
People: Customer Service and Brand
Ambassadors

Customer Interaction Brand Ambassadors

Balaji and Haldiram value customer feedback and Both brands collaborate with renowned personalities
interaction, using it to improve their products and as brand ambassadors, enhancing their brand image
ensure exceptional customer service. and consumer connection.
Process: Manufacturing and Packaging
Process
Balaji Chips Utilizes advanced manufacturing technologies and
stringent quality control processes to ensure the
production of top-notch chips.

Haldiram Chips Emphasizes traditional manufacturing methods

coupled with modern packaging techniques to
preserve the authenticity and taste of its chips.