KOL TIMELINE

STORYLINE SHOOTING IG REEL POSTING

KOL DELIVERABLES STORY ANGLE DRAFT SUBMISSION
DATE DATE DATE

1 Reel sync TT , 1 IG Story Teaser + 1 IGS Story

IMAN TROYE FATHER'S DAY 22 APR 4/5 14 JUNE
edited from Reel

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

NABILA HUDA PARTNERS 6/5 20/5
edited from Reel

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

MK K-CLIQUE & WIFE PARTNERS
edited from Reel (MK ONLY)

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

LAYKA ALFUNSU PARTNERS
edited from Reel

Scha - 1 Reel sync FB, 1 IG Story Teaser + 1 IGS

SCHA ALYAHYA &
Story edited from Reel PARTNERS 6/5 14/ 5
AWAL ASHAARI
Awal - 1 Collab Post for 1 IG Reel

1 Reel sync TT , 1 IG Story Teaser + 1 IGS Story SIBLINGS /

NOORNABILA
edited from Reel PARENTS

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

ERYSHA EMYRA FRIENDSHIP
edited from Reel

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

ELISYA SANDHA PARENTS 25/5
edited from Reel

1 Reel sync TT, 1 IG Story Teaser + 1 IGS Story

AEDY ASHRAF FRIENDSHIP
edited from Reel
CONTENT IDEA - UNTUKMU, KU AKAN..
1 mins bite sized reel, an inspiring story revolves around the 9 Celebrities/KOLs who go above and beyond
for those they love

Partners:
Father’s Day:
Story of husband and wife
The Story of father & daughter

Iman Troye & Dad Scha & Awal MK & Wife Nabila Huda & Husband Layka & Husband

Noornabila & sister Elysha Sandha & Sheila Rusly Erysha & BFF Aedy & BFF
Siblings: Parents: Friendship
The Story of the sisters Story of daughter & MIL The BFF Story
VIDEO SET TONE & MANNER

Authentic, Happy, Warm, Lighthearted and Inspiring stories

VIDEO CONCEPT: INTERVIEW & POV’S STYLE

Frame 1 : ESTABLISH KOL AT THEIR FAVORITE SPOTS
Opening with KOL sitting at their favourite spots that evokes good
memories together of the person they love. The CDM UntukMu, Ku Akan pack
will be on the table throughout the video
Frame 2 : KOL INTRO THE PERSON THEY LOVE
Frame 3 : KOLS SHARE STORIES/MOMENTS
KOLs interact with the camera and mention the names of the person who is
Insert their photos and shared moments together as the KOLs interact with
significant in their lives and tell the background story what makes them
the camera
willing to sacrifice and go beyond
For eg “Dad, I’m proud of you for knowing what i love to do, for
The video intro start with “Papa…./Sayang/Adik/Kakak or the name of the
always giving me so much time and encouraging me in music”
partner/friend”

Frame 4: KOL ACT OF SACRIFICE Frame 5 : CTA

KOLs recite the phrase Untukmu …, Ku Akan… while KOL writing messages KOL encourage the audience to share what would you do for someone
on the CDM pack . you love?
KOL DRAFT
IMAN TROYE & DAD - UNTUKMU PAPA, KU AKAN.. (IGR) APPROVED

CAPTION:

Special dedication untuk Papa through this video.

Setiap langkah Iman dalam bidang nyanyian,
sangat bermakna dengan sokongan papa.

Untukmu, Iman sanggup buang perasaan takut dan

berikan yang terbaik bila perform depan orang
ramai. Love you Papa! Sayang Iman untukmu
takkan ternoktah 💕

Korang pula, apa yang korang sanggup lakukan

untuk yang tersayang? Share sikit dengan Iman.

@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi
IMAN TROYE & DAD - UNTUKMU PAPA, KU AKAN..(IGS EDITED ) APPROVED

CAPTION:

@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi

IGS sample: Low res for sample

only
IMAN TROYE & DAD - UNTUKMU PAPA, KU AKAN..(IGS PRODUCT CENTRIC ) APPROVED

CAPTION:

@Cadbury_MY
#ForYouIWould
#SelaluAdaLebihUntukDiberi

IGS sample: Low res for sample

only
KOL STORYLINE
IMAN TROYE & DAD - UNTUKMU PAPA, KU AKAN.. APPROVED
Music is our love language that brings us closer together. We have our favourite songs, playlists and even spend time
together and talking about music until now!

Scene 1 : Opening Iman is sitting on the couch ( her and her father’s favourite spot) , where they spend most of their time together talking about music. On the table
is the CDM package “Untukmu, Ku Akan”. She watches at the CDM and interacts with the audience

Iman : Papa…terima kasih sebab selalu ada dan support Iman sampai harini (Thank you for always being there for me)

Scene 2 : Flashback Iman and her father sharing special moments together. Inserting photos of Iman when she just starting her singing career.

Iman : Papa Iman memang suka muzik! Papa selalu harap satu hari nanti anak dia sendiri yang akan perform atas pentas.

Scene 3 : Shots of Iman and her father singing in the car. We can also see incidental shot of CDM packages in the car as well. Iman and her father enjoy eating CDM
in the car

Bila papa tau Iman minat muzik, papa lah yang banyak bagi sokongan. Sampai papa sanggup belikan set karaoke untuk praktis vokal dekat rumah.

Walaupun Iman ni “stage fright” , selalu panik setiap kali atas pentas sampai harini . Tapi….(paused)

Scene 3 : Her act of sacrifice. Insert photos/videos of Iman’s performance and music achievements.

Iman : Untuk Papa, Iman sanggup buang perasaan takut dan perform depan orang ramai. Hilang rasa takut dan happy sangat bila tengok papa senyum dan
bangga setiap kali Iman sukses kat pentas.

Scene 4 : Iman takes the CDM Untukmu, Ku Akan pack and writes something on it. As she writes, she eats the CDM and continues writing the message on it.

CDM Message : Untukmu, Ku akan buatmu rasa bangga ( I promise to make you proud)(tbc she wilL surprise her father with a special song dedicated for him)

Iman : Untuk Papa, Iman akan sentiasa buat papa bangga dan kerja keras untuk capai impian kita bersama. I Love You Papa!

Scene 5: End with CTA . Iman smiles at her father and hands him CDM Untukmu, Ku Akan. to her father and hugs him. Later she turns to the audience and asks
what would you do for your loved one.

Iman : Korang pulak apa yang korang sanggup buat untuk yang tersayang? Jangan lupa share dengan Iman OK.

At the end, the camera pans back. CDM Untukmu , Ku Akan in focus and the silhouette of Iman and Papa disappear into the background.

POV Iman’s Style

https://www.instagram.com/p/C1brQs9xVCL/

IMAN TROYE IGS - FATHER’S DAY
IGS 1 -TEASER EDITED FROM REEL
Scene 1 : Iman is sitting in her and Dad’s favourite spot (on the couch), where they spend most of
their time together talking about music. On the table is the CDM package “Untukmu, Ku Akan”.
She watches at the CDM and interacts with the audience
Iman : Papa…terima kasih sebab selalu ada dan support Iman sampai harini (Thank you for
always being there for me)
Scene 2 : Her act of sacrifice. Insert photos/videos of Iman’s performance and music achievements.
Iman : Untuk Papa, Iman sanggup buang perasaan takut bila perform depan orang ramai.
Scene 3: End with CTA . Iman sing dedicated song for her father and hands him CDM Untukmu,
Ku Akan. to her father and hugs him. Later she turns to the audience and asks what would you do
for your loved one.
Iman : Korang pulak apa yang korang sanggup buat untuk yang tersayang? Jangan lupa share
dengan Iman OK.
**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE
APPROVED
IGS 2 - CDM PRODUCT CENTRIC
Frame 1 : Opening with Iman bringing the CDM UntukMu, into the living room. She looks happy
and interacts with the camera. .
Iman: Korang pun tau kan Cadbury Dairy Milk ni favourite Iman. Bila kat rumah atau kat
studio memang kenalah simpan stok coklat ni
Frame 2: Iman shows the camera the CDM UntukMu special edition
Iman VO : Yang ini Limited Edition tau . Korang boleh tulis mesej atas pek ni and give to
someone special or the loved one!
Frame 3: Iman then continues to write on the package for her best friend. Cut to Iman opening the
Cadbury Milk Chocolate and taking a piece for herself.
Memang rugilah kalau tak try , rasa chocolatey and creamy chocolate ni yang buat Iman
terpikat! (she put in her mouth as she continues to write messages on the CDM package)
Iman VO: Yang ini limited edition tau .
Frame 4: Cepat-cepat beli sekarang kat kedai berhampiran atau beli je online!
Ending with camera focus Iman continue eat and shows CDM Untukmu, Ku Akan dedicated to her
father and mother
**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE
 APPROVED - POSTPONED
SHOOTING TBC
SCHA AL YAHYA & AWAL ASHAARI IG REEL - PARTNERS (R1)
For You, I Would Seek Every Joy 🤍

Frame 1 : Opening with Scha & Awal sitting in the living room. The CDM Untukmu on the side table next to Scha before they start talking about their partners.

The couples share about “What they would do for each other” and what keeps them together

SUPERS : WHY DID YOU CHOOSE HIM/HER?

Scha: I believe in ‘Jodoh dan Pertemuan” dan ditentukan. And that’s one of the reasons I know Awal is someone I want to be with for the rest of my life . (insert the wedding
photos/videos)

Awal: Scha is a caring and calm person to me and family. It was love at first sight. I love her, so I will support her unconditionally and be the best husband and father to our family.

Frame 2:
SUPERS : WHAT WOULD YOU DO FOR EACH OTHER ?

Scha : Marriage is much more about commitment. For You, I would learn a different lifestyle and different habits, and I would still do it

Awal: For you , I would continue to be a better person .

Frame 3 : Flashback Scha writes the message for Awal on the CDM Package and smiles . She takes one piece of CDM and enjoy eating and continues writing

Scha: Sometimes when he cannot change, I change (she talks to Awal and looks at the camera), For you, I would accept you the way you are . That’s how we get along.

Frame 3 :
SUPERS : DO YOU OFTEN DISAGREE WITH EACH OTHER?

Scha: Arguing in a relationship is normal and can even be healthy, but I think communication is one of the most important things. You need to communicate with each other. (she
takes the CDM and gives to Awal )

Awal : We will talk to each other and solve the problem before we go to bed. And what always brings us together - mestilah our favourite chocolate. (he shows the CDM to the
camera).. Yes she knows me well (smiles at Scha)

Frame 4 : CTA and Scha interact with the camera and ask the audience what they would do for the love one.

Scha : What you would do for your loved one? Share dengan Scha and Awal ok !

Ending with the camera pans to CDM Package written - “For You , I would Seek Every Joy” Love, Scha . Both of them enjoying CDM in the background
 APPROVED - POSTPONED
SHOOTING TBC
SCHA AL YAHYA & AWAL ASHAARI IGS

IGS 2 - CDM PRODUCT CENTRIC & CTA (SCHA ONLY)

IGS 1 - TEASER EDITED FROM REEL (SCHA POSTING ONLY)
Frame 1 : Scha in her living room, she enjoying her me time reading her favorite book. CDM on the
table
Frame 1 : Opening with Scha interacts with the camera . CDM on the table.
SUPERS : Favorite Me Time
Scha : For You, I would learn a different lifestyle and different habits, and I would still do it
Scha : My Favorite me time? Mestilah spending time at home, with my favorite books and
Awal: For you , I would continue be a better person. More stable and sensible Cadbury Dairy Milk chocolate ni.

Frame 3 : Flashback Scha writes the message for Awal on the CDM Package and smiles . She takes
one piece of CDM and enjoy eating and continues writing
Scha: Arguing in a relationship is normal and can even be healthy, but I think communication
is one of the most important things. You need to communicate with each other. (she takes the
CDM and gives to Awal )
Frame 2: Scha unwraps the CDM and eats with happy face expression.
Scha : Creamy dan smooth coklat ni. Favorite Awal jugak ni , sebab tu kena selalu ada stok kat
rumah.
Frame 4: Cut Scha to writing a message on the CDM packaging and CTA

Awal : We will talk to each other and solve the problem before we go to bed. And what always Scha : Korang takkan tengok je, cepat-cepat dapatkan this Cadbury Dairy Milk Limited edition
brings us together - mestilah our favourite chocolate. (he shows the CDM to the camera).. Yes ni sebelum sold out!
she knows me well (smiles at Scha)
For You, I Would Seek Out Every Joy, 🤍 Scha
Frame 4 : CTA and Scha interacts with camera and ask the audience what they would do for the loved
one.
Ending with camera focus Scha continue eat and shows CDM Untukmu, Ku Akan dedicated to her
Husband
Scha : What you would for your loved one? Share dengan Scha and Awal ok !

**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE

**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE
 REVISION 1
NABILA HUDA IG REEL - PARTNERS (R1)
Nabila’s heartfelt story about her loved ones, husband

Opening in Interview style. In the living room, we asked Abil to explain who she will choose: herself or the people she loves

SOALAN :
DIRI SENDIRI ATAU PASANGAN YANG PENTING ? (Who first? You or the people you love)

Scene 1 : Abil speaks to the camera as if she were talking to her husband .

Abil : Untuk Abil, pasangan kita memang always comes first. Macam-macam yang kita dah lalui, the ups and downs in the relationship, with
you making many changes and sacrifices for a happy family

Scene 2: Flashback to special moments and togetherness/inserting old photos or videos.. Abil continues to interact with the audience. She looks happy
and smiles all the time during the interview. We see CDM on the table.

Abil : For You, Abil sanggup tolak tawaran kerja yang jauh-jauh, so we can spend more time together. (her sacrifices)

Scene 3 : Flashback during the wedding day and the renewal of their vow photos (tbc)

Abil: For You, Abil sentiasa belajar untuk lebih memahami antara satu sama lain . And I will always!

Scene 4 : Footage of Abil watching a football match and talking with her husband over the phone when she is away for work/shooting. We can see
CDM Untukmu on the table. Abil take one piece and puts it in her mouth and continues talking

Abil : For You, walaupun i bukan kaki bola tapi since memang fav suami, kita korbankan perasaan tak minat tu. Sekarang ni dah jadi geng
bola ( she giggles and smiles at the camera)

Scene 5: She takes the CDM and writes the message on the bar . She takes another piece of the CDM and ends with CTA

Abil: Apa pengorbanan yang korang sanggup lakukan untuk yang tersayang? Share dengan Abil tau (she interacts to the camera)

Scene 6: Ending with Abil gives the CDM to her husband (tbc husband’s appearance) and they both enjoy the chocolate together . The camera pans on
the CDM message: For You, I would sacrifice my time!

and Abil and husband disappear in the background

NABILA HUDA IGS
IGS 1 - TEASER EDITED FROM REEL
Opening in Interview style. In the living room, we asked Abil to explain who she will choose:
herself or the people she loves
SOALAN :
DIRI SENDIRI ATAU PASANGAN YANG PENTING? (Who first? You or the people you love)
Scene 1 : Camera focus on her . Abil speaks to the camera as if she were talking to her husband. .
Abil : Untuk Abil, suami dan anak memang always comes first.
Scene 2: Flashback to special moments and togetherness/inserting old photos or videos.. Abil
continues to interact with the audience. She looks happy and smiles all the time during the interview.
We see CDM on the table.
Abil : For You, Abil sanggup tolak tawaran kerja yang jauh-jauh, so we can spend more time
together.
Scene 3: She takes the CDM and writes the message on the bar . She takes another piece of the CDM
and ends with CTA
Abil: Apa pengorbanan yang korang sanggup lakukan untuk yang tersayang?
Ending with Abil gives the CDM to her husband (tbc husband’s appearance)
**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE
IGS 2 - CDM PRODUCT CENTRIC & CTA
Frame 1 : Outdoor setting . Abil taking the CDM from her bag and unwrapped the CDM packaging
and then she interacts with the camera
Abil : Cadbury Dairy Milk ni Kat mana-mana pun mesti kena bawak. Time shooting atau travel
memang confirm ada (she shows the bag)
Frame 2 : She shows the Limited Edition Untukmu Packaging to the camera.
Abil : Yang ini limited edition (shows CDM to the camera) memang sesuai nak bagi kat family,
friends or anyone special.
Frame 4: Abil writing the message to her daughter. She takes one piece of CDM put on her mouths
and continue writing for her daughter - Keisha
Abil: Rasa creamy coklat ni pulak memang tak boleh nak tolak . Rugi tak try
Frame 4: CTA
Abil : Sekarang boleh beli online atau kedai berhampiran rumah korang je
Ending with camera focus Abil continue eat and shows CDM Untukmu, Ku Akan dedicated to her
daughter
**ADD ON SWIPE UP LINK e-COMMERCE/WEBSITE
ERYSHA EMYRA IG REEL - BESTFRIEND
UntukMu, Ku Akan…

We have invited two friends over to have an honest conversation about each other sacrifices

Scene 1 : Opening with Erysha and her friend sitting in the living room and talking about their true friendship

Erysha: Persahabatan pun perlukan pengorbanan. Whether you sacrifice time, energy or effort for your bestie. (she looks at her BFF)

Scene 2 : Footage of Erysha looking at the WA message on the phone - “Babe…Mimi hilang 🐈😭”

Erysha : Bila you text me bagitau kucing kesayangan you hilang. Masa tu kita sama sama cari sampai jumpa, walaupun penat balik
dari shooting (her friends smile at Erysha). But if my bestie needs me, I would sacrifice my energy as long can make her happy

Scene 3 : Footage of Erysha at shooting location for her drama series . She takes CDM chocolate and enjoys it together with her bestie during her
break

Friend : Erysha ni pulak bila shooting sorang-sorang kat lokasi mula lah text suruh teman. Dah best friend, I akan drive walaupun
jauh to teman her. Yang ni ni memang kena bawak untuk dia baru senyum lebih (points to CDM)

Erysha: Barulah bersemangat sikit nak shooting kan (she laughs)

Scene 4 : Erysha and friend watch their favourite Korean drama series and enjoy their CDM chocolate together.

Erysha : One common thing about us after busy weeks, duduk rumah and enjoying our Kpop drama with our favourite chocolate
Cadbury Dairy Milk ( she gives one to her bestie and eats it together)

Scene 5: Ending with Erysha gives the CDM to her bestie and they both enjoy the chocolate together . The camera pans on the CDM message:
For You, I would throw my plans away and just be there !
MK K-CLIQUE & WIFE IG REEL - PARTNERS
UntukMu, Ku Akan… 🤍