VRIO (1 of 4)

“Resource Portfolio”: a few examples

Intangible Tangible Human
Competence Capability
Resource Resource Resource
Production
Workforce Lean Engineering
network
Distinctive brand (Dyson have (sophisticated Trial and error
(production
name 3,500 employees truncated supply learning
facilities all over
but are growing) chain)
the world)

Brand values Dynamic

New Product
(innovation is a Dyson Institute James Dyson Management
Development
value Dyson has Capabilities
continuously
focused on. They
also focus on
creativity, design World-class
Research &
aesthetics, vehicle-testing Design Team Business agility
Development
reliability, campus
functionality and
luxury)

Designers and
R&D team
Engineers (5,800)
Patent protection

Risk-prone
attitude and
decision making
Organisational
culture
 Putting it to the Test (VRIO)
Capability, Competence or V? R? I? O? SCA Conclusion  Yes x1 = Competitive
Resource
Parity
receipe
Yes Yes Yes Yes SCA  Yes x2 = Temporary
Competitive Advantage
access to Terminal 5 yes yes no yes CA
 Yes x3 = CA
Yes Yes Yes Yes SCA  Yes x4 = Sustained CA
UAE airport runway
 No x4 = Competitive
Human resources Yes no no yes Disadvantage
VRIO: some examples
Capability, Competence or Resource V? R? I? O? SCA Conclusion