GROUP 6 MEMBERS

LINDA YAA AYIVI 10107175

CHRIS BORBOR 10113863
FARUK HARUNA 10109474
FIIFI RICHMOND 10113138
COMFORT BOAFO 10114123
GATOR-LAGBLE KELVIN 10275237
CALEB OPEKU 10114559
EDNA MAAMEYAA AKYAA 10113526
ELLIOT OBENG SAMUEL 10105684
MAAME ADWOA OTUA BENTUM 10273112
SPEEDOFF EXPRESS
 INTRODUCTION

Speedoff Express is a contemporary business

that deals in the sales and rentals of vehicle.
The business engages in business to
customer commerce model (individuals with
the purchasing power and willingness to
patronize Speedoff express offers)
Speedoff Express online bookings is the
platform for engaging with potential customers
and informediary in the way that provides
detail news and trends on transportation
 Channel of distribution and
value proposition

CLICK AND MORTAR CHANNEL VALUE PROPOSITION

Web Store – Convenience –
www.speedoffexpress.
com Book/Buy a ride online

E-mail
speedoffexpress@gmail.c Safety – Tracker
om with a Police Alert

Physical Presence –
Dansoman opposite Quality /Performance
KFC - Modern Vehicles
Models
Revenue & PAYMENT model
REVENUE MODEL PAYMENT MODEL

One Time Vehicle Sales Digital Payments

Payment Debit/Credit Card, Mobile Money,
E-Vouchers
-
Pay per Use Rental Fees Bank Transfer –All Banks

Revenue Sales of Vehicle parts Pay as you go - Cash

Sharing Vehicle repair
Market Opportunity
Growing intervention of donor agencies in poor and middle-income
countries post Covid-19 (Ghana and the West African Sub-region)

Mobile internet users is estimated to increase from 16.9m to

19m between 2022 and 2025

Growing digital adoption in Ghana and Africa especially

among Gen Z and Millennials

4G infrastructure coverage in Ghana is expected to increase from 4%

(2018) to 17% by 2025. Whiles 5G infrastructure coverage will reach
3% by 2025.
Competitive Analysis
Criteria Industry
Industry Competition • Increasing number of competitors
• Price wars

New Entrants • High Capital to buy a fleet of vehicles

• Ease of switch
• Government regulation

Suppliers • Many suppliers

• Ease of switch
• Quality of service

Customers • Ease of switch

• Many suppliers
Substitutes • Growing aviation industry
• Government policies railway
Competitive Advantage
Modernised vehicle fleet
Partnering other garages , rental businesses, hotels and
value chain actors to optimize value and improve pricing
Improved customer service through highly trained
drivers and supporting staff
Flexibility – drive yourself/request for a driver/choose a
vehicle
Additional support – plan their routes/support with hotel
and other bookings
MARKET & DELIVERY
STRATEGIES
Digital marketing to reach out to customers. Social media
platforms include Linkedln, You tube, Instagram and
Facebook
Incentives and promotions such as low interest financing
attracts the buyers and help dealerships stand out from
competitors
Referral programs put in place for customers to refer
friends and family to the dealership
Building strong relationships with customers through
personalized experiences and exceptional customer
services
 DELIVERY STRATEGIES
Home Pick up - delivery services to reach customers
who are unable or unwillingly to visit the dealership in
person
Pick-up and drop off which will allow customers visit
the physical location to pick-up or drop off their rented
or purchased vehicle.
Subscription based delivery for customers to pay a
monthly fee for access to a fleet of vehicle.
Mobile app-based delivery to allow customers to
select their preferred vehicle .
 ONLINE BOOKINGS
Speedoff Express allows its customers to create an account online by
providing personal and payment information's
The web store can be for specifying the pickup locations, date and
time
Payment is processed through the online platform. Different payment
methods are credit cards and mobile wallets
Customers provide feedbacks on the driver and overall experience
through the platform
Billing and reporting invoices and reports for both customers and
drivers, detailing the transaction details, ride history and other
relevant data