Course: Fundamentals of System X Pre-Certification Course (Xsw104) Module: Win With Ibm System X and Bladecenter

System x Education Course XSW104 Module 1 Topic 2
Course: Fundamentals of System x Pre-Certification Course (XSW104)

Module: Win with IBM System x and BladeCenter
Topic 2: Present System x and BladeCenter Portfolio and discuss value with client
This presentation is intended for the education of IBM and Business Partner sales personnel. It should not be distributed to customers.
© 2012 IBM Corporation
Topic covered
 This topic is part of Module
Win with IBM System x and BladeCenter
Topic 1 : Explain market environment and customers challenges
Topic 2 : Present System x and BladeCenter Portfolio and discuss value

with client
2 © 2012 IBM Corporation
Executive Summary
 Infrastructure solutions with System x and BladeCenter:

– Enterprise
– BladeCenter
– System x rack and tower
– Large scale computing
 Benefits of System x technology
 IBM Systems Director is the platform management backbone of
Smarter Computing
 IBM is a market leader in Data Center Ethernet Networking
Learning Objectives
 Upon completing this topic, you should be able to:
1. Position the System x and BladeCenter portfolio
2. Highlight key features of X-Architecture 5th generation
3. Explain BladeCenter technology and environment
4. Introduce IBM Systems Director as platform management
5. Present System x and BladeCenter networking
6. Describe System x and BladeCenter key benefits
Infrastructure solutions with System x and BladeCenter
Enterprise
Large scale
computing
Consolidation, virtualization
and enterprise workloads
BladeCenter
Infrastructure
HPC, scale, power, simplification, energy
Scale Up
density, energy efficiency and
efficiency application serving
Scale Out
Single, infrastructure
Applications
System x Rack and Tower

System x and BladeCenter portfolio

iDataPlex
x3690 X5 x3850 X5 Intelligent

Cluster
dx360 M4
x3750 M4
x3650 M4
x3500 M4
x3550 M4
BladeCenter
x3400 M3 x3630 M4 HX5 S, E, H, T, HT
x3530 M4
HS23
x3100 M4
x3250 M4 HS23E
Scale out computing
Why IBM System x and BladeCenter?
Technology  5th generation enterprise X-Architecture offers unmatched scalability for

Leadership performance and lower OPEX
 34 #1 eX5 benchmarks and counting
 #1 in x86 entries on TOP500 Supercomputing list (178)
 Best Linux Server Vendor – Linux Journal Readers' Choice Awards 2011
Workload  Leading performance for virtualization, compute and application

workloads
Optimized
 #1 world record benchmark on 4 socket TPC-C and 2, 4 and 8 socket
TPC-E in transactional computing
 #1 world record benchmark on 2 socket SPECvirt virtualization
benchmark
 #1 world record benchmark on 2, 4 and 8-socket servers for two-tier
SAP, SAP Transaction Banking
Client advantage  #1 world record in SPECpower, TPC-E, and Two-tier SAP
through innovation  New Cloud and Analytics integrated offerings speed deployment
Economic  Exclusive IBM technologies such as MAX5 provide expandable

memory architecture cutting virtualization and database licensing
Benefits
costs in half
 Refreshing aged infrastructure provides ROI in as little as 3 months
 Highly energy efficient for reduced operating costs
 10th consecutive quarters rated #1 in x86 Customer Satisfaction by

TBR, including #1 in support
Leadership
This presentation is intended for the education of IBM and Business Partnerreliability/availability features
sales personnel. It should not for max
be distributed uptime
to customers.
eX5 = 5th Generation of X-Architecture
2010
5th Generation
5th Gen: Breakthrough performance,
ultimate flexibility, simpler management
2007
4th Generation
2005
3rd Generation
4th Gen: First x86 server
2003 to break 1 Million tpmC
2nd Generation
3rd Gen: First x86 server
2001
with Hot-swap memory
1st Generation
2nd Gen: First x86 server
with 100 #1 Benchmarks
1st Gen: First x86 server with

scalable 16 processor design
eX5 is a x86 platform for mission critical workloads.
Migrate to eX5 today to take advantage of 10+ years of enterprise x86 expertise
eX5 is the 5th generation of enterprise X

Architecture, the proven leader of mission-
critical x86
eX5 is the industry leader across transaction
processing and SAP application performance
HX5 and x3850 X5 are the only truly scalable,
pay-as-you-grow x86 systems
Increase performance and efficiency beyond
industry standard constraints with IBM-
exclusive MAX5 memory expansion and
eXFlash internal storage technologies
X3850 X5 is designed to handle demanding enterprise workloads.
 True four- to eight-socket scalability – not four OR eight

socket
– Flexibility to pay as you grow or redeploy an 8-way
system as two 4-way systems as workloads change
 Blazing fast transaction processing performance,
including 3 million TPC-C transactions per minute
– 30% improvement over previous generation’s #1 result
– 66% better than the competition’s latest result
 x3850 X5 leverages IBM design expertise to deliver
exclusive innovations to improve performance and
efficiency beyond industry standard
– eX5 scaling technology reduces latency over “4x 2-way”
designs
– eXFlash internal storage increases IO per second by 6X
– MAX5 increases memory capacity by 50%, beyond CPU
constraints
 Reduce unplanned downtime with best-in-class
Predictive Failure Alerts
Case Study: IBM X5 systems help Acxiom transform IT
Acxiom, the largest provider of

marketing services in the world,
increased computing capacity five-fold
without adding floor space while
deploying a new cloud-based model for
real-time marketing services.
Transform to deliver:
• Boosted performance by 5x 
Watch the Acxiom case stud
• Cut costs by 15x and energy use by more y video
than a megawatt (1:50)
• Consolidated 9,360 disparate systems onto

264 x3850 X5 systems without sacrificing
Read the Acxiom case stu
performance dy
• Increased customer retention and captured
new business due to efficiency gains
Benefits of System x technology
Quality
 Predictive Failure Analysis
 New Light Path Diagnostics Lower the risk of virtualizing
 Redundant HS disks, fans and power your business-critical
 Tool-less design applications
Value
 Feature on Demand
 New management module The capabilities you need
– Fast boot time & remote presence now and the ability to scale
 High efficiency thermal and power design as your business needs grow
Performance
 eXFlash
 Slotless, multi-vendor flexible networking Pool your IT resources to put
 Integrated RAID card data and computing power
 Significant performance boost where it’s needed most
System x rack and tower systems are at the forefront of technology.
Flexible
Storage
 Feature on Demand
 SSD and HDD
Flexible I/O  RAID capabilities
 More Capacity Performance
 10Gb or 1Gb  Faster processing
 Virtual Fabric  Fast deployment
 Storage
protocols
Management Security
 Comprehensive  Firmware
but easy to use security
integration
Advanced  TXT ready
Memory
 High-performance,
low-latency DIMMs
 More capacity
System x rack and tower systems
System x3550 M4
Up to 8 cores per CPU
Up to 768GB of memory
10Gb networking
System x3650 M4 Flexible RAID design
General Business System x3500 M4
Optimized for HPC

Up to 4 CPUs per 2U
iDataPlex dx360 M4
System x3750 M4
High Performance
System x3530 M4 Up to 6 cores per CPU

Maximum storage capacity
Upgradable networking
System x3630 M4
Value 2-socket System x3400 M3
System x3100 M4
Entry priced
System x3250 M4
Entry 1-socket
IBM System x3650 M4 is the #1 selling IBM server.
Key Features Benefits

 Latest Intel Xeon processor (Up to 80%  Improved performance for customer workloads
performance boost)  Consolidate on fewer servers
 24 slots of DDR3 memory (Up to 768GB)  Run memory hungry workloads like SAP
 Optional slotless 10GbE Virtual Fabric  High performance for bandwidth heavy workloads
 Flexibility to support multiple vendors and topologies
 IBM eXFlash high IOPS technology  High performance for data and I/O intensive workloads
 Up to 16 2.5” or 6 3.5” hard drives  Flexible options to support low-cost storage
 Integrated, flexible RAID  Low cost, flexible data reliability
 Four integrated gigabit Ethernet ports  A more interconnected datacenter
 Hot swap, redundant fans and power  Industry leading reliability

 Predictive failure analysis  Avoid unplanned downtime
 IMMv2  Manage, monitor and troubleshoot from anywhere
 Fast boot time
 Feature on demand (FoD)  Easy upgrades to enhanced capabilities
Designed for…
Workloads: Database, virtualization , ERP, web serving, HPC, virtual desktop, cloud applications
Industries: Cross industry
Customers: Full range of clients from small business to large enterprise
Typical data center environment
Public
Internet/
Cost of downtime Intranet
Higher failures Clients
Routers High labor costs
Duplicate components Firewalls
(Layer 3
Quality Vs. cost balance Switches) Local/remote management
Firmware Updates
Layer 4-7 Switches Networking & Storage
Complexity, Cost, Risk Layer 2 Switches

Security risk & cost
Cables, power supplies, fans, Physical cables open to
physical space = operational security hacks
cost, risk & management
complexity
WebSphere
Network Application Security Application Web Security File
Application
Servers Servers Servers Servers Servers Gateway Servers
Servers
High floor space cost

Limitations in physical space
Unable to fill a rack
Cost, Complexity, Risk Storage due to power
Networks
Fiber optic cables, transceivers,
complexity = operational cost,
risk & management complexity High energy costs
SAN Power supplies, fans,
utilization, efficiency
Simplified blade environment: Advantages and Typical savings
Advantages
Public
Internet/
Lower physical hacking risk, Intranet
virtualization security Clients
Firewalls Routers
(Layer 3
Eliminate 92% of networking cables Switches)
Energy saving by eliminating
external devices
Technologies to avoid outages
Typical savings
Energy cost reduced by 96%

Management costs reduced by up to 44%
SAN DataCenter floor space reduced by 99%
Downtime reduced by few components
Often paid by energy savings
alone in 3 yrs
IBM BladeCenter is the only choice for open connectivity.
Open ecosystem of partners enables seamless

integration into the datacenter you own today...
and the datacenter you’ll own tomorrow
Non-proprietary I/O strategy makes IBM the

only choice for choice in connectivity
Choice in management tools allows

for simple yet flexible management of
your virtualized environment
Most resilient blade infrastructure. Most flexible blade solution.
HX5 (4P) HX5+MAX5 HX5 (2P) HS23 HS23E PS702 PS701 PS700
(2P) (16-core) (8-core) (4-core)
Scalable, Scalable, Scalable, “Workhorse Entry & SMB Performance P7 Scalable P7 Value P7
Enterprise Max Memory Enterprise ”
IBM BladeCenter E IBM BladeCenter H IBM BladeCenter S IBM BladeCenter HT
Enterprise, best Enterprise high Distributed, office, Ruggedized,

efficiency, best density performance datacenter-in-a-box high performance
 A common set of blades

 A common set of industry-standard switches
 A common management infrastructure
IBM Systems Director is the platform management backbone of Smarter Computing.
 Single-point-of-control, helping
reduce IT management complexity
and cost
 Provides the building block for

virtualization and integrated services
management
 Allows heterogeneous management

across server, storage and
networks
 Improves IT efficiency, for better

service and time to market
IBM Systems Director offers end-to-end platform management.
Other Systems Enterprise Service

Management
Management Software
IBM® Systems Director Editions Integrated Service

Management
Active Energy Manager
Transition Mgr for HP
Additional Plug-Ins
Service & Support
VMControl Image
Network Control
Storage Control
WPAR Manager
VMControl
Advanced Managers
Manager
Manager
BOFM
SIM
&
Priced Plug-Ins
Automation Update System x & Blade Center

Base Systems
Status Remote Access System z
Director Managers
Virtualization Core Director Services Power Systems &
Discovery Configuration Storage Configuration Hardware
Platform Managers
Resource
Management
Managed virtual and

physical
environments
Hardware IBM and non-IBM
hardware
IBM Systems Director Portfolio: Comprehensive management of IT
• Base component (console, IBM Systems Director VMControl

management server and Reduces cost and substantially
simplifies the management of virtual
agents) with multiple plug-ins
environments across multiple
virtualization technologies and hardware
platforms
• Includes tools to discover, IBM Systems Director Active Energy Manager
monitor and manage physical Reduces energy costs and usage by monitoring
and virtual IT resources, and managing power and
enabling alignment of IT cooling needs of IBM servers and storage
resources with business
requirements and processes IBM Systems Director Network Control
Simplifies network management by discovering,
monitoring, managing, and troubleshooting network
hardware devices in the computing environment.
• Integrates with 3rd party
management platforms IBM Systems Director Storage Control
Manages both server and storage systems from a
single management console.
IBM System Networking
 IBM System Networking was establish in IBM STG – 4Q 2010

 Acquisition of BLADE Network Technologies (BNT)
 Leadership in Smarter Networking for Smarter Data Centers
– In over 350 of the Fortune 500 Management
Scale &
– Top Tier in data center Ethernet switches
Provisioning
– Open approach – standards based
Lifecycle
– Seamless integration existing networks Costs Density
 Strategic Goals
– Target today – Access / Distribution Layer IT
Efficiency &
Big Data
– Capitalize on the flatter network & move to SDN & Analytics Virtualization
– Drive Network virtualization innovations Security
– Delivery innovations that help with the transition to Ethernet

– Leader in the move to Software Defined Networks
– Include virtualization technologies, OpenFlow, Trill, and more
* 4Q 2012 © 2012 IBM Corporation
IBM System Networking Portfolio
Ethernet Embedded Ethernet Ethernet Top-of-Rack

IBM System Network Designed
• Lead with offering - IBM
• Focus on solution innovations
• Data Center Switching –
Access/Distribution
Software
FC SAN
Strategic Partnerships
• Partner for Storage Networking
• Brocade - (Fiber Channel)
• Cisco (Fiber Channel)
Summary
 Having completed this topic, you should be able to:
1.Position System x and BladeCenter portfolio as infrastructure

solutions
2. Highlight key features of X-Architecture 5th generation
3. Explain BladeCenter technology and environment
4. Introduce IBM Systems Director as platform management
5. Present System Networking
6. Describe System x and Bladecenter key benefits
Your Next Step :
Explore Additional information.
Additional Information
IBM System x and BladeCenter Interactive Media Sales Kit SSI PW
IBM System x eX5 Sales Kit SSI PW
System x Rack and Tower Master Resource Kit SSI PW
IBM BladeCenter Master Resource Kit SSI PW
WW System x Sales Plays and Tactics SSI PW
IBM System x Opportunity Identification Guide - a resource

to help you sell System x servers SSI PW
Thank you !

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System x Education Course XSW104 Module 1 Topic 2

Course: Fundamentals of System x Pre-Certification Course (XSW104)

 This topic is part of Module

Win with IBM System x and BladeCenter

Topic 1 : Explain market environment and customers challenges

Topic 2 : Present System x and BladeCenter Portfolio and discuss value

 Infrastructure solutions with System x and BladeCenter:

 Upon completing this topic, you should be able to:

1. Position the System x and BladeCenter portfolio

2. Highlight key features of X-Architecture 5th generation

3. Explain BladeCenter technology and environment

4. Introduce IBM Systems Director as platform management

5. Present System x and BladeCenter networking

6. Describe System x and BladeCenter key benefits

Infrastructure solutions with System x and BladeCenter

System x Rack and Tower

System x and BladeCenter portfolio

x3690 X5 x3850 X5 Intelligent

Why IBM System x and BladeCenter?

Technology  5th generation enterprise X-Architecture offers unmatched scalability for

Workload  Leading performance for virtualization, compute and application

Economic  Exclusive IBM technologies such as MAX5 provide expandable

 10th consecutive quarters rated #1 in x86 Customer Satisfaction by

eX5 = 5th Generation of X-Architecture

1st Gen: First x86 server with

eX5 is a x86 platform for mission critical workloads.

eX5 is the 5th generation of enterprise X

X3850 X5 is designed to handle demanding enterprise workloads.

 True four- to eight-socket scalability – not four OR eight

Case Study: IBM X5 systems help Acxiom transform IT

Acxiom, the largest provider of

Benefits of System x technology

System x rack and tower systems are at the forefront of technology.

System x rack and tower systems

Optimized for HPC

System x3530 M4 Up to 6 cores per CPU

IBM System x3650 M4 is the #1 selling IBM server.

Key Features Benefits

 Hot swap, redundant fans and power  Industry leading reliability

Typical data center environment

Complexity, Cost, Risk Layer 2 Switches

High floor space cost

Simplified blade environment: Advantages and Typical savings

Technologies to avoid outages

Energy cost reduced by 96%

IBM BladeCenter is the only choice for open connectivity.

Open ecosystem of partners enables seamless

Non-proprietary I/O strategy makes IBM the

Choice in management tools allows

Most resilient blade infrastructure. Most flexible blade solution.

IBM BladeCenter E IBM BladeCenter H IBM BladeCenter S IBM BladeCenter HT

Enterprise, best Enterprise high Distributed, office, Ruggedized,

 A common set of blades

IBM Systems Director is the platform management backbone of Smarter Computing.

 Provides the building block for

 Allows heterogeneous management

 Improves IT efficiency, for better

IBM Systems Director offers end-to-end platform management.