Noida Institute of Engineering and Technology, Greater Noida

Summer Internship Report on

Topic-“A STUDY ON PERCEPTION OF CUSTOMER’S WITH
REGARD TO SERVICES PROVIDED BY BHARTI AIRTEL
LIMITED”

Roll no. 2201330700073

Supervisor-MANJU NANDAL
JITENDRA KUMAR
Student Name
MBA – 2nd Year
Batch- MBA (2022- 2024)

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 Noida Institute of Engineering and Technology, Greater Noida

1
. Introduction of the Topic
2
. Objective of the study
3
. Scope and Limitations of Study
4 Company profile
.
5 Research Methodology
.
6 Data analysis and interpretation
.
7 Conclusion and Findings of the study
.

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 Introduction of the Topic

Bharti Airtel Limited, a titan in the Indian telecom landscape, has long been synonymous
with reliable connections and innovative services. But in this ever-evolving arena, where
competitors jostle for attention and customer loyalty hangs in the balance,
understanding how customers truly perceive Airtel's offerings is essential.
This study embarks on a journey into the minds of Airtel customers, uncovering their
unfiltered opinions and experiences. We aim to shed light on the intricate tapestry of
their perceptions, woven from threads of network quality, call rates, customer service,
value for money, and a myriad of other touchpoints that shape their relationship with the
brand.

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 Objectives of the Study

Objective

1. To study the awareness of customers with regard to various offers provided

by Bharti Airtel.
2. To study the problems faced by the customers having postpaid Airtel
connections.
3. To study the satisfaction level of the customers with respect to Airtel
services.
4. To give suggestions for the improvement of services.

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 Scope and Limitations

Scope
• Customer segments
• Services studied
• Geographic coverage
• Data collection method
• Data analysis & Interpretation
•

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 Need

• Customer Satisfaction
• Identifying area of improvement
• Strengthening brand image and loyalty
• Benchmarking against competitors
• Informing future strategic decisions

Jitendra Kumar Roll No- Summer

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 Company Profile

Company profile

Bharti Airtel: A Telecommunications Journey Spanning Decades

Bharti Airtel, a name synonymous with connectivity in India, boasts a rich history marked
by innovation, expansion, and a persistent drive to connect people. Let's embark on a
journey through time, tracing the fascinating milestones that shaped this
telecommunications giant:
Early Beginnings 1995-2000

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 Research Methodology

Research methodology is considered as the nerve of the project. Without a

proper well-organized research plan, it is impossible to complete the
project and reach to any conclusion. The project was based on the survey
plan. The main objective of survey was to collect appropriate data, which
work as a base for drawing conclusion and getting result.

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 Data Analysis and Interpretation
Data Analysis

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 Findings of the Study

Finding

Through this survey, It is observed that much customers are satisfied with the
super saver plan and the other people by my plan , delight and others.
It was observed that mostly people pay their bills by cash, some by credit
cards and least by cheque and internet banking respectively.
The topping most preferred by the customers is the Special pack which is used
by most of them while some prefer local SMS pack, quite a few prefer local
mobile pack and other plans.
It was observed that large number of the customers expressed their
unhappiness over bill payment problems and few are those who were
wrongly charged or they never received bills on time.
The bill payment system used by the majority of customers is airtel
relationship center while the other people prefer E-seva and Drop Box
respectively.
.

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 Rupam kumari Roll No-2201330700149 Summer Training Project Session 2023-2024
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