IMPLEMENTATION

PROCESS
(Key Steps and
Considerations)

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 • Strategic implementation is a process of turning plans
INTRODUCTION into action using a specified strategy.
• The five steps of the strategic implementation process
are: define your goals, do the research, create a strategy,
implement the strategy, evaluate and control.
• Implementation bridges the gap between strategy
formulation and execution. It involves putting the
strategic plan into action to achieve organizational
objectives.

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IMPLEMENTATION
KEY STEPS IN • Defining Tasks and Assigning Responsibilities
• Allocating Resources
• Establishing Deadlines and Milestones
• Creating Action Plans
• Communicating the Strategy

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DEFINING TASKS AND
• Break down the strategic plan into specific tasks.

RESPONSIBILTIES
• Assign tasks to team members based on their skills and
expertise.
• Clearly define roles and responsibilities to avoid
confusion and overlap.
• Example: In a marketing strategy, tasks might include
market research, content creation, and campaign
management.

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 • Ensure that financial, human, and physical resources are
available and allocated effectively.
• Create budgets and allocate funds to different departments
ALLOCATING
RESOURCES or projects.
• Allocate human resources by assigning the right people to
the right tasks.
• Example: Allocate a budget for marketing campaigns and
assign a team for execution.

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 • Set realistic deadlines for each task to ensure timely
execution.
DEADLINES AND
ESTABLISHING
• Define milestones to track progress and keep the project
MILESTONES on schedule.
• Example: Set a deadline for completing market research
within three months and establish milestones for
intermediate steps.

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CREATING ACTION • Develop detailed action plans outlining specific steps,
timelines, and responsible parties.
• Use project management tools like Gantt charts to
visualize timelines and dependencies.
PLAN
• Example: An action plan for a product launch might
include tasks such as product development, testing, and
marketing, with specific deadlines for each phase.

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 • Effective communication ensures that all stakeholders
COMMUNICATING understand the strategy, their roles, and expectations.
THE STRATEGY • Use various communication channels, such as meetings,
emails, and presentations, to convey the strategy.
• Example: Hold a company-wide meeting to explain the
new strategy and follow up with detailed emails and
department meetings.

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 • Regularly monitor the implementation process to ensure
MONITORING AND it stays on track.
ADJUSTING • Use feedback mechanisms to identify issues and make
necessary adjustments.
• Example: Conduct monthly reviews to assess progress
and address any challenges.

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 Corporate-Level Strategy: Performance is evaluated based on overall
PERFORMANCE corporate financial metrics and shareholder value.
• Example: Coca-Cola evaluates its corporate-level strategy based on
METRICS metrics such as revenue growth, profitability, and shareholder returns
across its portfolio of beverage brands.
Business-Level Strategy: Performance is assessed using industry-specific
metrics and market share.
• Example: Within Coca-Cola's carbonated soft drinks business unit,
performance metrics may include market share, brand awareness, and
customer satisfaction within the soda category.

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SUMMARY
By understanding these differences, organizations can effectively
align their corporate-level and business-level strategies to achieve
synergies and competitive advantage across their portfolio of
businesses and individual business units.

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