RESOURCE

ALLOCATION
(Optimizing Resources
for Strategic Success)

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 • Resource allocation involves distributing an
INTRODUCTION organization’s resources among various projects or
business units to achieve strategic goals.
• Effective allocation ensures that resources are used
efficiently and contribute to the organization's success.

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 • Financial Resources

RESOURCES • Human Resources

TYPES OF
• Physical Resources
• Technological Resources

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FINANCIAL RESOURCE
• Involves budgeting, capital allocation, and investment in
projects.
ALLOCATION • Financial planning ensures resources are available for
strategic initiatives.
• Example: Allocating funds for a new marketing campaign
to increase brand awareness.

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 • Assigning the right people to the right tasks.
HUMAN RESOURCE • Consider skills, experience, and workload balancing.

ALLOCATION
• Example: Assigning a project manager with experience in
product launches to lead a new product development
project.

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PHYSICAL RESOURCE • Managing tangible assets such as facilities, equipment,
and inventory.
ALLOCATION • Ensuring they are utilized efficiently and effectively.
• Example: Allocating office space and equipment for a
new project team.

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TECHNOLOGICAL • Investing in technology to support strategic objectives.
• This includes software, hardware, and innovation
projects.
ALLOCATION
RESOURCE
• Example: Implementing a new customer relationship
management (CRM) system to improve customer service
and sales tracking.

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 • Limited resources and competing priorities.
CHALLENGES • Changing business environments and ensuring alignment
with strategic goals.
• Example: Balancing the need for investment in new
technology with budget constraints.

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 • Regularly review and adjust resource allocation based on
BEST PRACTISES performance and changing needs.
• Use data and analytics to inform decision-making.
• Example: Conduct quarterly reviews to reallocate
resources based on project performance and market
conditions.

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