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AURBO

Inspiring Playful Learning


IMAGICORP VENTURES PRIVATE LIMITED
ABOUT US
Imagicorp Ventures Private Limited offers a diverse Product Portfolio for kids aimed at enhancing
learning, instilling values, and sparking imagination through engaging games & toy products

Founded in 2022 by two IIM Indore batchmates, Imagicorp


Ventures Pvt. Ltd. was formed to encapsulate the essence of
childhood wonder, blending innovation with quality, to redefine
the toys & games market

Imagicorp Ventures Private Limited proudly presents AURBO,


a brand dedicated to transforming playtime into an enriching
journey of discovery and growth for children worldwide

AURBO is more than just toys; it’s a gateway to experiences that


ignite curiosity, foster learning, and kindle boundless adventures
VISION & MISSION

VISION
To revolutionize education and entertainment, making
learning enjoyable and accessible worldwide through
innovative toys and experiences

MISSION
To seamlessly blend education and entertainment in our
products, fostering curiosity, creativity, and growth in
children while exceeding customer expectations
Core values
At AURBO, our core values are the pillars that define our commitment to every child’s
journey of playful discovery

Unparalleled Quality: We are committed to offering toys of exceptional quality that not only bring joy but also
stand the test of time, ensuring enduring satisfaction for our customers

Innovation: Innovation is the cornerstone of our brand, driving us to pioneer new ideas, designs, and
experiences that redefine playtime and inspire endless imagination in children

Customer Delight: We go above and beyond to exceed customer expectations, providing exceptional value
with each product and ensuring every interaction with AURBO is a delightful experience

Diversity and Inclusivity: We embrace diversity and celebrate diverse backgrounds and cultures in our product
development, ensuring our toys reflect the richness of the world and are accessible to children from all walks of
life

Education and Development: We are dedicated to designing toys that stimulate learning and contribute to a
child's growth and education, recognizing the importance of play in shaping young minds and nurturing lifelong
learners.
OUR OFFERINGS
AURBO presently offers meticulously designed, high-quality Interactive Plush Toys that
prioritize child safety & learning needs. All our products are BIS Certified

Mantra Singing Plush Toys that provide an interactive learning experience,


catering to sensory development needs of young children. It also features a
learning booklet designed to impart cultural knowledge to children

Animal Soft Toys collection, where each toy character embodies distinct
personality traits. Crafted to teach moral values to children, these characters
come to life through captivating stories and engaging online content

Whimsical Plush Pillow Alien Toys, designed to make bedtime more fun and
educational for kids, these plush pillow aliens add an imaginative touch to
children’s nap time
GAPS in the toys & Games Market
Our observations reveal a gap in the traditional toy market regarding educational value of
toys, coupled with growing concerns of toy safety

Limited Educational ValuE Declining Physical Play


Limited educational value in traditional toys, In an era dominated by digital devices, traditional
hindering children's cognitive development physical play is on the decline

Entertainment And learning SAFETY STANDARDS


Insufficient integration of entertainment and Concerns over toy safety and adherence to
learning in most available toys & games offerings. rigorous quality standards.
OPPORTUNITIES in the Market
We recognize the opportunity to integrate learning with play while prioritizing rigorous Safety
Standards, laying the foundation for building a strong and resilient brand

ADD educational value PHYSICAL + DIGITAL Play


Toys infused with educational value offer invaluable Developing products that engage physical and
benefits for a child's development, representing a motor skills addresses the growing concern of
superior choice over traditional toys declining physical playtime

BLEND PLAY & LEARNING SAFETY STANDARDS


The fusion of play and learning presents a Adhering to both Indian and International
significant market opportunity as consumers safety standards not only distinguishes our
increasingly seek products that offer both brand but also fortifies our credibility,
entertainment and educational value establishing a robust brand value
Aurbo - Redefining Learning
By leveraging research-based methods and seamlessly embedding learning into play, we aim to
revolutionize education, making it engaging, effective, and enjoyable for every child

Unique and Niche Products


We aim to develop unique & distinctive products tailored specifically for
children's early learning through play

Research-based Products
Our aim is to develop products backed by rigorous research, ensuring they
have a proven positive impact on children's learning outcomes

Integration of Play and Learning


We design products that seamlessly blend educational content with
interactive play elements, making learning enjoyable for children

Education 4.0 Integration


We aim to harness the principles of Education 4.0, leveraging technology
and innovation to enhance learning experiences
TARGET MARKET
Our target market includes families with young kids, schools, educational institutions, and
online shoppers seeking innovative educational solutions

Families with Young Children


Parents and guardians of children aged 3-10, seeking educational and
entertaining products

Schools and Educational Institutions


Educational institutions (pre-schools, etc.) and schools looking for
innovative, hands-on learning tools and resources for their students

Online Shoppers
Tech-savvy shoppers who prefer online e-commerce platforms for their
shopping needs
Marketing & Sales strategy
Direct-to-Consumer (D2C) Sales
Utilizing our online platform to sell directly to consumers, offering personalized experiences, exclusive products, and special offers.
This approach allows us to build stronger relationships with our customers and gather valuable feedback.

Partnerships and Collaborations


Forming strategic partnerships with educational institutions, organizations, and cultural groups to co-create products and
content. These partnerships help expand our reach and reinforce our brand values

Content Marketing
Leveraging educational and engaging content to attract our target audience. This includes blog posts, videos, and social media content
that highlight the educational value and sustainability of our toys, as well as their cultural & educational significance
WE AIM TO SCALE UP
We want to empower our growth trajectory through an expanded product line, research-
driven innovations, diversified distribution channels and a fortified brand value

Expand Product Range


Cater to different age groups FORGE Strategic Partnerships
and learning needs. Collaborate with educational institutions
and organizations to collaborative
research and development
Strengthen Distribution Channels
Reach a wider audience through diverse
sales & marketing platforms Enhance Brand Presence
Cater to different age groups and learning
needs and establish AURBO as the go-to
brand for Kids’ early learning products
INVEST IN Research and Development
Create Research-Based, proven-impact
educational & edutainment products
Funds ask
We seek Funds to Pioneer Research-Based Educational Products, Redefining Learning
Experiences for Children

CATEGORY AMOUNT (INR)


Product Development 2,00,000

Marketing and Promotion 1,50,000

Distribution Channels 1,00,000

Research and Development 1,00,000

Operational Expenses 75,000

Contingency Fund 50,000

Total 7,00,000
CONTACT US

abhinav.singh.mohan@gmail.com

(+91) 7389931805

Ground Floor, House no. 244, Gali Number 4,


Madanpuri, Rashtriya Hasth Shilp, Madanpuri,
Gurugram, Haryana, 122006

ABHINAV
Director, Imagicorp Ventures Pvt. Ltd.
Alumnus IIT Roorkee, IIM Indore
AWESOME
WORDS
A PICTURE IS WORTH A
THOUSAND WORDS
03
OTHERS
You can describe the topic of
the section here
aN IMAGE
REINFORCES
THE CONCEPT
Images reveal large amounts of data, so
remember: use an image instead of a
long text. Your audience will
appreciate it
1,254
Big numbers catch your
audience’s attention
9h 55m 23s
Jupiter’s rotation period

333,000
The Sun’s mass compared to Earth

386,000km
Distance between Earth and the Moon
MORE INFORMATION

MERCURY VENUS MARS


Mercury is the closest planet Venus is the second planet Despite being red, Mars is a
to the Sun from the Sun cold place

SATURN JUPITER
Saturn is a gas giant and has It’s the biggest planet in the
several rings Solar System
My favorite GAMES
THE MOST THE LEAST
● You can write your favorite games ● You can write the games you like
here the least here
● You can write your favorite games ● You can write the games you like
here the least here
● You can write your favorite games ● You can write the games you like
here the least here
● You can write your favorite games ● You can write the games you like
here the least here
POPULAR TOYS
25% 55% 75%

Mercury Venus Mars


Mercury is the closest Venus is the second planet Despite being red, Mars is
planet to the Sun from the Sun a cold place
COMPUTER
MOCKUP
You can replace the image on
the screen with your own work.
Just right-click on it and select
“Replace image”
TABLET
MOCKUP
You can replace the image on
the screen with your own work.
Just right-click on it and select
“Replace image”
PHONE
MOCKUP
You can replace the image on
the screen with your own work.
Just right-click on it and select
“Replace image”
THIS IS A MAP
Mercury
Mercury is the closest planet to
the Sun

Mars
Despite being red, Mars is
actually a cold place
A TIMELINE WORKs WELL

01 02 03 04

Venus is the second Saturn is a gas giant Mars is actually a Mercury is the
planet from the Sun and has several rings cold place. It’s a red closest planet to the
planet Sun
THIS IS A DIAGRAM
How to play with toys?

Use your
Caring for them imagination Share your toys

Venus is the second Saturn is a gas giant Mercury is the


planet from the Sun and has several rings closest planet to the
Sun
YOU CAN USE THIS GRAPH
40% 15%
Venus MARS
Venus is the second planet Mars is actually a cold place.
from the Sun It’s a red planet

25% 20%
Saturn MERCURY
Saturn is a gas giant and has Mercury is the closest planet
several rings to the Sun

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Thanks!
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Vectors:
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