ಆರ್ಷ ಕಾವ್ಯಗಳ ಹಿನ್ನೆಲೆಯಲ್ಲಿ ಉದ್ಯಮ ನೀತಿ

BUSINESS

ETHICS
UPHOLDING VALUES IN THE BUSINESS WORLD

DWIJA ENTREPRENEURS NETWORKING

CONTENT
01 INTRODUCTION TO BUSINESS ETHICS

02 IMPORTANCE OF ETHICAL BEHAVIOR IN BUSINESS

03 ETHICAL DECISION-MAKING PROCESS & ETHICAL

LEADERSHIP
04 ETHICAL DILEMMAS IN BUSINESS

05 CODE OF ETHICS AND CONDUCT

06 CONSEQUENCES OF UNETHICAL BEHAVIOR

07 ETHICAL TRAINING AND EDUCATION

BUSINESS ETHICS
Business ethics encompass the moral
principles, values, and standards that govern ರಾಮಾಯಣ - ವಾಲ್ಮೀಕಿ
ಮಹಾಭಾರತ - ವ್ಯಾಸ
the conduct of individuals and organizations
in the business realm. It involves the
application of ethical principles to business
activities, ensuring that businesses operate
with integrity, honesty, fairness, and respect
for all stakeholders involved, including
customers, employees, shareholders,
suppliers, and the wider community.
 IMPORTANCE OF ETHICAL BEHAVIOUR IN
BUSINESS
ನಂಬಿಕೆ ಮತ್ತು ವಿಶ್ವಾಸಾರ್ಹತೆ
TRUST AND CREDIBILITY
At the core of ethical business practices lies the
establishment of trust and credibility. Companies that
prioritize ethical behavior foster strong relationships
based on trust with their stakeholders. This trust, in
turn, enhances brand reputation and credibility,
leading to customer loyalty, investor confidence, and
a competitive edge in the market.
ಗೌರವ ಮತ್ತು ಮೌಲ್ಯ
REPUTATION AND BRAND VALUE
A company's reputation is essentially the perception that
stakeholders, including customers, employees, investors,
and the general public, hold about the organization. It is
influenced by various factors, including the company's
behavior, actions, integrity, and adherence to ethical
standards. Brand value encompasses the worth or
intangible assets associated with a brand. It is influenced
by various factors, including reputation, consumer
perception, and market position.
ವೃದ್ಧಿಯಾಗುತ್ತಾ ಬಹುಕಾಲ
ಉಳಿಯುವಿಕೆ
LONG-TERM SUSTAINABILITY AND
PROFITABILITY
Ethical behavior fosters strong relationships with
suppliers, partners, and other stakeholders. Long-term,
mutually beneficial partnerships based on trust and
ethical practices can lead to cost savings, increased
efficiency, and sustainable growth opportunities.
 ETHICAL DECISION-MAKING PROCESS
& ETHICAL LEADERSHIP
• Ethical decision-making is a systematic approach that
guides individuals and organizations in navigating ನೀತಿಯುತ
complex situations where moral principles are at stake.
This process involves several key steps to ensure that
ನಿರ್ಧಾರಗಳು
choices align with ethical values and principles: ಶ್ರೀರಾಮ ಭರತರ
• Ethical leadership sets the tone for an organization by ಮಾತುಗಳು
emphasizing and promoting ethical conduct among its
members. Ethical leaders serve as role models and catalysts
ವಿದುರ ನೀತಿ
for fostering a culture of integrity and ethical behavior:
 ETHICAL DILEMMAS IN
BUSINESS

Ethical dilemmas in business refer to complex

situations where individuals or organizations encounter
ವ್ಯವಹಾರ
conflicting moral principles or values. These dilemmas ಸ್ಥಳದಲ್ಲಿ ದ್ವಂದ್ವ
arise when choices involve trade-offs between different
ethical considerations, and there isn't a clear "right" or ನೀತಿಗಳಿದ್ದರೆ?
"wrong" decision. Several common ethical dilemmas
are prevalent in the business world:
 CODE OF ETHICS AND CONDUCT

A CODE OF ETHICS AND CONDUCT SERVES

AS A GUIDING FRAMEWORK THAT OUTLINES
THE VALUES, PRINCIPLES, AND EXPECTED
BEHAVIORS THAT INDIVIDUALS OR ಉದ್ಯಮದಲ್ಲಿನ
MEMBERS OF AN ORGANIZATION ARE
EXPECTED TO ADHERE TO. IT PROVIDES A ಚೌಕಟ್ಟು/ಮಿತಿ
SET OF GUIDELINES TO ENSURE ETHICAL
DECISION-MAKING AND APPROPRIATE
CONDUCT WITHIN THE ORGANIZATION.
 CONSEQUENC ES OF UNETHIC AL BEHAVIOR
Unethical behavior in business can lead to a range of consequences that negatively impact both individuals and
organizations. These consequences can have far-reaching effects on reputation, finances, legal standing, and
relationships with stakeholders.
03
Damage to Reputation and Brand Image
Legal and Regulatory Issues
Financial Losses and Decreased Profits: 02
Erosion of Employee Morale and Trust:

Breakdown of Relationships and Partnerships

Customer Loss and Reduced Market Share:
Reputational Risks in the Digital Age
01
Ethical Dilemmas and Internal Conflicts
Impact on Society and Environment
ಉದ್ಯಮದಲ್ಲಿ ಅನೀತಿಯ
ಪರಿಣಾಮಗಳು
 ETHICAL ಉದ್ಯಮದಲ್ಲಿ
TRAINING AND ನೈತಿಕ ಶಿಕ್ಷಣದ
EDUCATION ಅವಶ್ಯಕತೆ?
Ethical training and education play a pivotal role in shaping a culture of integrity within organizations. They equip employees with the
knowledge, skills, and frameworks necessary to navigate complex ethical challenges, make responsible decisions, and uphold ethical
standards. Through training initiatives and educational programs, businesses aim to instill a deep understanding of ethical principles
and cultivate a commitment to ethical behavior across all levels of the organization
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ENTRE PRENEURS
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