EXAMINING THE

PORTRAYAL OF
FOREIGN
CULTURES IN
INDIAN CINEMA
INTRODUCTION

• The Indian Cinema creates movies which entertains national and

international viewers as the Bollywood Industry has a huge fanbase.
• The Bollywood industry portrays various backgrounds and cultures in its
works and sends out messages that not just entertain people but also touch
their hearts.
• The movies portray Foreign Cultures which creates curiosity in the viewers
and gives them a glimpse of these cultures.
OBJECTIVE

01 02
Understanding the Analysing the
different foreign understanding of the
cultures portrayed in viewers about these
the Indian Cinema and foreign cultures and
analysing the cross- what impact does
cultural depiction. watching these cultures
leave on their lifestyle.
WESTERN
INFLUENCE ON
BOLLYWOOD
• Evolution of Indian cinema was
and has been influenced by the
Hollywood.
• Euro Centric Standards of
Beauty.
• The Size Zero Phenomenon in
Bollywood.
• Colorism
INDIAN CINEMA
PORTRAYING THE
FOREIGN
CULTURES Blending Cultures and
The Angry Young Man Representing the
and Western Aesthetics Diaspora

1960–1980 2000–2010

1980–2000 2010-Present

Re-embracing Culture A rise in Social

and shifting Awareness and a New
demographics Purpose
RESEARCH METHODOLOGY

Number of
Research Data
Participant
Tools Collection
s
DATA ANALYSIS

Have you noticed the use of Foreign Cultures in Bollywood

movies?
Yes 93.5%
No 6.5%

Have you ever been interested in learning more about a foreign

culture after watching it in a movie?

Yes 74.3%

No 25.7%
 Do you start following few or many things from the particular culture
you watched in a movie? (For example- Celebrating Christmas)

Yes 63%

No 37%

Do Bollywood movies help you in understanding and respecting foreign

cultures ?
Yes, they do 78.4%

No, they don’t 21.6%

 • Evolution of Indian Cinema went
hand in hand with the Foreign
Cultures.
• Advertisements and other Media
forms were highly influenced by
CONCLUSION the Western Culture.
• Viewers started following the
Foreign cultures in different forms.
• Viewers from Foreign lands have
started adapting the Indian culture
and have a sense of respect for the
same.
• Indian fans are intrigued by the foreign
cultures and try implying it in their
lifestyles.
• Indian Women have been Empowered by
watching these foreign cultures.
• Offices have started following the foreign
work culture.
• Viewers speaking English more than their
mother tongue.
• Disadvantage.
THANK YOU