RAREKICKS

Group A

Neha Jaiswal

Ipshu Ghimire

Sushant Shrestha

Saphal Rajbhandari
OUR TEAM
MEMBERS

Our team member consists of

passionate MBA students who are
ready to learn and contribute
his/her learning.
VISION STATEMENT
At Rarekicks, we want to be the best place
for cools and one-of-a-kind sneakers. Our
dream is to make "Rare" the new way
everyone thinks about awesome shoes
 Mission Statement

Be the heartbeat of sneaker culture

by providing unique space where
individuals discover their
exceptional footwear. Provide a
collection that goes beyond trends,
offering limited edition releases and
rare finds to our customers.
 Introduction

→ Discover the world of

reselling sneakers,
where passion meets
revenue and sneaker
heads become savvy
business owners.
Explore strategies,
trends, and market
dynamics for success
in this fast-paced
sneaker culture.
 Tagline

“Where
Rarity Meets
Fashion”
 Brand Mantra

“Reselling
Excellence, step
by step”
What we offer

Curated Sneaker Collections

Resale Platform

Community Events and Engagement

Apparel and Merchandise

Sneaker cleaning and Servicing

 Market
Segmentation

BEHAVIOR
AGE LOCATION

Demographic Segmentation Geographic Segmentation Behavioral and lifestyle

By age Segmentation
 Target
Market

Gender Location
Age

↙ ↘
 Brand
Positioning

Maintaining quality
And authenticity

Providing excellent
client service

Creating product
offerings
Brands bull's eye

Brand Mantra

Reselling Excellence,
step by step"
 Perceptual Mapping

Price Vs Quality
High Quality

Rare Kicks
Urban Sole
Low
Price High Price

Beyond Trend

Low Quality
 Perceptual Mapping

Availability Vs Variety
High Variety

Rare Kicks
Low Availability High Availability

Beyond Trend

Urban Sole

Low Variety
Market Competitors
Urban
sole
Beyond trend
Communication and Execution
plan

Word Of Mouth

Friends and family

Digital Marketing

Persional relation
Conclusion

The sneaker reselling industry

is expected to significantly
impact the future market,
driven by the intersection of
fashion, technology, and
cultural trends, with a growing
demand for exclusive, limited-
edition sneakers.