GE-McKinsey Matrix on PepsiCo

Team Members-
Parul Srivastav
Paras Choudhary
Prachi Singhal
Priya Bharti
Introduction of
PepsiCo
• PepsiCo, Inc. is an American
multinational food, snack, and
beverage corporation.
• PepsiCo was formed in 1965
with merger of Pepsi-Cola
company.
• It is headquartered in Harrison,
New York.
• It oversees the manufacturing,
distribution, and marketing of
it’s products.
 Introduction to GE-McKinsey
Matrix

• The GE-McKinsey Matrix is a strategic tool that helps

analyze a company's business portfolio by examining its
market attractiveness and competitive strength.

• We will dive into the four components of the GE-

McKinsey Matrix: market attractiveness, competitive
strength, business position, and potential for
improvement.
Analysis of PepsiCo
Products-
Beverages-
Pepsi - Strong market attractiveness and competitive strength.
Continual innovation can further enhance its position.
Snacks-
Lays - High market attractiveness. Strong competitive strength, but
potential for improvement in healthier alternatives.
Food-
Quaker Oats - Moderate market attractiveness. Average competitive
strength, but opportunities for growth in new markets.
Result-

• By analyzing the GE-McKinsey Matrix,

we gain valuable insights into the
strengths and weaknesses of PepsiCo's
business units and their relative
positioning in the market.
 Conclusion-

•The GE-McKinsey Matrix provides

a comprehensive framework for
evaluating PepsiCo's business
portfolio, allowing strategic
decisions to maximize its
competitiveness and drive future
growth.