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Lecture 3 - Culture
Lecture 3 - Culture
Lecture 3 - Culture
1) Culture is Learned
– Defines values and
Features of 2)
beliefs
Culture is Shared
Culture – Learned through
interaction
– Shared symbols
3) Transmitted
– Generational
4) Cumulative
– Changes and evolves
5) Human
1. Material Culture
– Physical objects,
artifacts
Two Segments
2. Non-Material Culture
– Abstract components:
beliefs, values,
ideologies, norms,
etc.
a) Values:
– Beliefs about behaviour
Values and – Right/Wrong
Norms b) Norms:
– Rules and Expectations
– Supposed to behave
– Society guides our
behaviour
Norms can be:
● Formal: written rules,
laws, requirements
● Informal: casual,
manners, customs
B) Two types of Norms:
(W.G. Sumner)
Folkways:
Folkways and – Suggestive ways of
behaviour
– No severe moral
Mores condemnation
Example?
Mores:
– Very important norms
– Strong MORAL
condemnation
Example?
Taboos:
- Actions, behaviours, beliefs
that are forbidden
- Hold sacred or moral belief
Social Control
Molson
Cultures represented
through language
– Shared symbol system
Language of meanings
– STRONG influence on
culture
– If language is ‘lost’,
consequence?
Example: French in
Quebec
– Language laws Bills 22
and 101
Ethnocentrism:
• Tendency to evaluate one’s
own culture as superior to
Ethnocentrism others
and Cultural
Relativism Cultural Relativism:
• All cultures have intrinsic
worth
• Each must be evaluated and
understood by its OWN
standards
Popular Culture:
– Widespread
– Mainstream
1) Subcultures:
• Segment of a culture that has
Cultural characteristics that distinguish
it from the broader culture
Diversity – Based on race, ethnicity, age,
religion, gender, etc.
– Distinct values, norms,
folkways
2) Counterculture:
Cultural group in sharp contrast
with dominant culture!
Cultural • Values and norms in opposition
Diversity