ROLE OVERUSE/

MISUSE ETHICAL JUSTIFICATION EFFECTIVENESS

 According

to the above referenced case, the role of sex in advertising is purely to grab the audiences attention.
has no connection to the product being advertised. The purpose of the imagery is to attract attention of the potential customer or user.....

.......typically

Sex in advertising is a strong base for Brand positioning,

e.g. Calvin Klein. .."Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity.... Because it either consciously or unconsciously insinuates to bring benefits to a products user such as:

Youll be more sexually attractive have more or better sex, or just feel sexier for your own sake

 Degrading

to women

perceived as sex symbols perceive the human body as being just another commodity.

It

becomes a form of unconsumed prostitution: adverts largely suggest that if you pay the money i.e. buy the product you get the girl

 Degrading

moral values:

E.g. an advert depicting teenagers being sexually active cultivates an acceptance of such a position in society attitude towards sex are less conservative

Undermines

social and religious values leading to deterioration of the moral fibre of the society

 also

affects the capacity of people to make decisions by influencing their rational judgment May become offensive and degrading to relationships May create an image problem as people acquire dissatisfaction with their own appearance due to the image continuously created by the models.

 To

measure the effectiveness of an advert, we might use the hierarchy of effects model below:

 Todays

society is becoming more tolerant of using sex to sell products, not every country has reached the same level of openness. There is no doubt that sex does sell. Decorative, attractive, partially clad models can create favourable attitude ratings. On the other hand, attention may be diverted to the detriment of the brand causing counterproductivity

 sex

is effective so long as it is used in a relevant context and within the appropriate level of explicitness. In Kenya, most of the adverts loose this crucial component. There is need for the advert to tap at the consumers emotion for them to buy the product

 THE

KENOL KOBIL ADVERT KENCHIC SAMSUNG TWIN SIM NIVEA

 As

long people desire to be attractive to others, and as long as people desire romance, intimacy, and love, and all the wonderful feelings they involve, advertisers can show how their products help meet those needs and desires through the use of Sexual Appeal, and in most cases, it will work!

 QUESTIONS???????

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