PERSONAL

BRAND
EXPLORATION
SARA HUTCHISON
MUSIC BUSINESS
PROJECT AND PORTFOLIO 1 PERSONAL BRANDING
JUNE 15TH 2024
 CAREER GOALS: CAREER
CATEGORY
• Short term career goal: After graduating in 2025 I want to
become a booking agent for artists – To achieve this I
need to gain industry experience and build connections in
the music industry.
• Long term career goal: After spending some time as a
booking agent I want to work my way up to becoming an
A&R representative for a company like Warner Music
Group.
 PROFESSION

Occupation
Music Business
Potential Job Titles
• Booking Agent
• Artist Management
• A&R Representative
TARGET
AUDIENCE
 COMPETITION

Katie Vinten
• Founder and CEO of Black
Diamond Artist Management.
• Vice President of A&R at Warner Sara Hutchison
Music Group • Currently enrolled at Full
• Joined Columbia Records as SVP, Sail University
A&R in2021 • Music Business Program
2025
IDENTITY
PROMISE AND POSITION

• Promise: Help music professionals and artists

navigate the ever-changing industry,
landscape, and give expert guidance.
• Position: Innovative, Authentic, Empowering.
NETWORKING

Industry Events

• Music and Business networking: July 17th 2024, New York

• LAMC: July 9 – 13 2024 New York
Elevator Pitch
Hi I’m Sara Hutchison, I’m a music industry expert dedicated to helping
artists succeed, with expertise I provide creative solutions to amplify your
music and brand.
Mentorship
I’m seeking a mentor who can offer guidance, support, and industry insights
to help me navigate the music business and achieve my goals.
DIGITAL MARKETING

Online ID Calc. – Volume: less than zero,

Relevance: Zero, Purity: Zero, Diversity: Less
than zero, Validation: Less than zero.
Brand Archtype - The creator: They like to
express themselves through doing and making.
Imaginative, creative, bring their ides to life.
PROFESSIONAL
DEVELOPMENT

• Technical – music production software like

Ableton. Familiarity with music technology
platforms like Music Gateway.
• Transferable – Communication and
Marketing
REFERENCES

• https://www.rollingstone.com/pro/features/at-
work-katie-vinten-songwriter-manager-10584
11/
• https://blog.symphonic.com/2024/01/10/top-
music-conferences-to-attend-in-2024-2/
• https://www.wmg.com/careers